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Should you Use Google or Bing to Advertise Your Industrial Company?

Since the majority of Americans prefer Google as their search engine of choice, it is obvious why so many companies choose to bid on PPC ad space in the Google search results page. However, studies show that advertising on Bing could actually yield a higher ROI for some industries. So, where should your industrial company focus its advertising? On this page, we’ll take a look, but first, let’s talk about PPC. What is PPC advertising?....

How Visual Content Can Make the Sale for Industrial Companies

In the industrial industry, visual content is especially important. The big machinery and expansive projects are brought to life with visual content, and your website can be nearly ineffective without it. A typical industrial company’s website usually includes some form of visual content, but are they fully optimized? Why include visual content? In our fast-paced society, visual content is a must if you want to catch someone’s attention. Many people do not have time to....

Top 5 Reasons Your Industrial Website Should Include Unique Content

Your industrial company stands out from your competitors in the products and services you provide, the way you do business, and your company culture. But do you also stand out in terms of your content? The content on your website is incredibly important and should be exclusive to your industrial company. This means the content on your website is helpful and unique, and the best possible resource a customer could find on the topic. It....

5 Contact Form Flaws and How CRO Testing Can Fix Them

As much as a catchy phrase with an exclamation point at the end looks like it grabs attention on your contact forms, there’s always more to the equation. “Contact us!” seems like it would be the best way to get a customer to contact you, but is it? While contact form leads are incredibly important to industrial companies, many forms fall flat and are not optimized for the best results. By avoiding the most common....

Lead Nurturing for Industrial Companies

In an industry where generating new leads is a primary focus, it can be easy to get caught up in the excitement of a new lead coming through. Whether the lead is a contact form submission, a phone call, or a newsletter signup, new leads mean more business. So, why is it that so many industrial companies drop the ball and don’t convert these leads into customers? The answer lies in lead nurturing. Your job....

23 SEO Stats Every US Manufacturer Should Know

These days, there’s a lot of concern about manufacturing in the United States. As a powerhouse of the nationwide economy, manufacturing plays a huge role in American employment as well. But, as the US shifts to tech-focused companies, manufacturing is in danger — especially as lower costs attract clients from overseas. So what can a US manufacturer do to stay competitive? The answer lies in inbound marketing. Inbound marketing is the practice of attracting potential....

SEO Metrics That Matter

Every business is aware that SEO is an essential part of modern business. Short for search engine optimization, SEO practices help move the needle upward in terms of search engine rankings. One of the keys to keeping track of your SEO is to measure certain metrics on a regular basis. These metrics can be of amazing assistance in helping you stay the course and maximize your marketing budget and returns. What’s the snag? Essentially, that....

What Is Technical SEO, and Why Does It Matter?

Most people have heard of search engine optimization, or SEO. It’s a commonly used phrase, even among people who might not deal with it every day. SEO is often used as an umbrella term to describe keyword-optimized content, but what about SEO that is unseen, existing in the backend realm of a website? That’s technical SEO.   The Role of Technical SEO Like the drywall, concrete and two-by-fours of a building, technical SEO isn’t glamorous.....

Common Misconceptions About SEO

Search engine optimization, or SEO, can seem like a mythical beast in some ways. It’s been highly talked about, and highly misunderstood as well. In fact, there are several general misconceptions about optimization strategies and techniques, including the nine we’ve listed here.   #1: It’s a one-time fix. SEO is a process — not a quick solution or Band-Aid. If you’re having problems wooing visitors to your website, adding a few keywords to your strongest....

4 Tips for Effective Local SEO

Search engine optimization, or SEO, happens on numerous levels, including local. While many aspects of local SEO are similar to other types of SEO, there are some notable differences. Being aware of these differences and doing what you can to enhance your SEO on the local level, will generate more inbound lead generation, improve search engine rank and generally increase your visibility. Before you dive deep into local SEO methodologies, however, it’s important for your....

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