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23 SEO Stats Every US Manufacturer Should Know

These days, there’s a lot of concern about manufacturing in the United States. As a powerhouse of the nationwide economy, manufacturing plays a huge role in American employment as well. But, as the US shifts to tech-focused companies, manufacturing is in danger — especially as lower costs attract clients from overseas. So what can a US manufacturer do to stay competitive? The answer lies in inbound marketing. Inbound marketing is the practice of attracting potential....

SEO Metrics That Matter

Every business is aware that SEO is an essential part of modern business. Short for search engine optimization, SEO practices help move the needle upward in terms of search engine rankings. One of the keys to keeping track of your SEO is to measure certain metrics on a regular basis. These metrics can be of amazing assistance in helping you stay the course and maximize your marketing budget and returns. What’s the snag? Essentially, that....

What Is Technical SEO, and Why Does It Matter?

Most people have heard of search engine optimization, or SEO. It’s a commonly used phrase, even among people who might not deal with it every day. SEO is often used as an umbrella term to describe keyword-optimized content, but what about SEO that is unseen, existing in the backend realm of a website? That’s technical SEO.   The Role of Technical SEO Like the drywall, concrete and two-by-fours of a building, technical SEO isn’t glamorous.....

Common Misconceptions About SEO

Search engine optimization, or SEO, can seem like a mythical beast in some ways. It’s been highly talked about, and highly misunderstood as well. In fact, there are several general misconceptions about optimization strategies and techniques, including the nine we’ve listed here.   #1: It’s a one-time fix. SEO is a process — not a quick solution or Band-Aid. If you’re having problems wooing visitors to your website, adding a few keywords to your strongest....

4 Tips for Effective Local SEO

Search engine optimization, or SEO, happens on numerous levels, including local. While many aspects of local SEO are similar to other types of SEO, there are some notable differences. Being aware of these differences and doing what you can to enhance your SEO on the local level, will generate more inbound lead generation, improve search engine rank and generally increase your visibility. Before you dive deep into local SEO methodologies, however, it’s important for your....

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