MARKETING SERVICES FOR INDUSTRIAL COMPANIES

Lead Nurturing for

Industrial Companies

It’s one thing to generate leads with industrial company’s website, but how do you nurture those leads to push them further down the sales funnel?

At WebpageFX, we offer email lead nurturing plans that allow you to stay in contact with your leads and ensure that every step of the way, you’re directing them one step closer to conversion.

  • Send intelligent emails on a strategic distribution schedule

  • Tailor your intelligent email content to individual customers

  • Set up intelligent emails to trigger when users visit pages or submit forms

Why is Lead Nurturing Important?

Imagine that a potential customer finds a product on your industrial company’s website that they want to buy in the future, but aren’t quite ready to make a purchasing decision. Days, weeks, or months go by, and they forget about your industrial company. And when they are ready to make a purchase, they find another company that provides a similar product.

You can change this course of events by staying in contact with your leads to remind them that you have the product they are looking for.

Without lead nurturing, there’s a chance customers will forget about your product – especially if they find it elsewhere. But with lead nurturing, you’re always at the top of a customer’s mind.

Email Lead Nurturing

When you spend just one dollar on an email campaign, the average ROI is $44.25. That means that it’s one of the most cost-effective marketing channels you can use to stay in touch with potential buyers.

Email lead nurturing is also beneficial because it allows you to contact individuals that have already communicated their interest in your business.

You can reach the right people with messages designed to match their interests, and ideally, generate conversions.

For example, if you offer stainless steel products, you can create an email that goes out to customers who’ve specifically shown interest in products. Then, you can create separate campaigns to target customers who’ve expressed interest in other products.

Why WebpageFX?

When you work with WebpageFX, we’ll create an email lead nurture campaign including copywriting, or without copywriting, so you get exactly what you need.

If you select an email lead nurture campaign including copywriting, you’ll get a lifecycle email strategic distribution schedule, so you’ll always know when the next email blast is sent. You’ll also receive a campaign and target strategy, lead nurture workflow development, and a recommended sales cycle implementation.

Since graphics are just as important in an email as the copy, you’ll also receive graphics design for email body content.

To ensure your emails are working the way they’re supposed to, we’ll test your email on 24 clients to collect data on their open rate and success. We’ll also build in an unsubscribe function, so that you can keep track of who still wants to receive your emails.

Lead Nurture Email Marketing Plans with Copywriting

1 Lead Nurture Email Campaign (LNEC)

  • One 3-part lifecycle email drip sequence
  • Lifecycle email strategic distribution schedule
  • Copywriting for email campaigns (up to 200 words written per email)
  • One-time $500 investment for initial design, copywriting, strategy, and tracking setup
  • $200/ mo ($300 non-customers) for up to 3,000 subscribers
  • $450/ mo ($600 non-customers) for 3,000 to 10,000 subsrcibers
  • $750/ mo ($900 non-customers) for 10,000 to 25,000 subscribers
  • call us - volume discounts apply for over 25,000 subscribers

1 Lead Nurture Smart Email Campaign

  • One 6-part lifecycle email drip sequence
  • Lifecycle email strategic distribution schedule
  • Copywriting for email campaigns (up to 200 words written per email)
  • Triggered emails based on web visitor behavior
  • One-time $1,000 investment for initial design, copywriting, strategy, and tracking setup
  • $200/ mo ($300 non-customers) for up to 3,000 subscribers
  • $450/ mo ($600 non-customers) for 3,000 to 10,000 subscribers
  • $750/ mo ($900 non-customers) for 10,000-25,000 subscribers
  • call us - volume discounts apply for over 25,000 subscribers

2 Lead Nurture Email Campaigns

  • Two 6-part lifecycle email drip sequence (12 total emails)
  • Lifecycle email strategic distribution schedule
  • Creative theme development
  • Copywriting for email campaigns (up to 200 words written per email)
  • Triggered emails based on web visitor behavior
  • One-time $1,750 investment for initial design, copywriting, strategy, and tracking setup
  • $200/ mo ($300 non-customers) for up to 3,000 subscribers
  • $450/ mo ($600 non-customers) for 3,000 to 10,000 subscribers
  • $750/ mo ($900 non-customers) for 10,000-25,000 subscribers
  • call us - volume discounts apply for over 25,000 subscribers

1 LNEC & 3 Intelligent Email Trigger Campaigns

  • Two 10-part lifecycle email drip sequence (20 total emails)
  • Lifecycle email strategic distribution schedule
  • Creative theme development
  • Copywriting for email campaigns (up to 200 words written per email)
  • Triggered emails based on web visitor behavior
  • $125/ quarter for 1 additional lead nurture email to be added
  • one time $2,500 investment for initial design, copywriting, strategy, and tracking setup
  • $200/ mo ($300 non-customers) for Up to 3,000 subscribers
  • $450/ mo ($600 non-customers) for 3,000 to 10,000 subscribers
  • $750/ mo ($900 non-customers) for 10,000-25,000 subscribers
  • call us - volume discounts apply for over 25,000 subscribers

Lead Nurture Email Marketing Plans without Copywriting

1 Lead Nurture Email Campaign (LNEC)

  • One 3-part lifecycle email drip sequence
  • Lifecycle email strategic distribution schedule
  • Graphics design for email body content
  • One-time $250 investment for initial design, copywriting, strategy, and tracking setup
  • $200 per mo. ($300 non-customers) for up to 3,000 subscribers
  • $450 per mo. ($600 non-customers) for 3,000 to 10,00 subscribers
  • $750 per mo. ($900 non-customers) for 10,000 to 25,000 subscribers
  • Call us - volume discounts apply for over 25,000 subscribers

1 Lead Nurture Smart Email Campaign

  • One 6-part lifecycle email drip sequence
  • Lifecycle email strategic distribution schedule
  • Graphics design for email body content
  • One-time $500 investment for initial design, copywriting, strategy, and tracking setup
  • $200 per mo. ($300 non-customers) for up to 3,000 subscribers
  • $450 per mo. ($600 non-customers) for 3,000 to 10,00 subscribers
  • $750 per mo. ($900 non-customers) for 10,000 to 25,000 subscribers
  • Call us - volume discounts apply for over 25,000 subscribers

2 Lead Nurture Email Campaigns

  • Two 6-part lifecycle email drip sequence (12 total emails)
  • Lifecycle email strategic distribution schedule
  • Graphics design for email body content
  • Triggered emails based on web visitor behavior
  • One-time $1,000 investment for initial design, copywriting, strategy, and tracking setup
  • $200 per mo. ($300 non-customers) for up to 3,000 subscribers
  • $450 per mo. ($600 non-customers) for 3,000 to 10,00 subscribers
  • $750 per mo. ($900 non-customers) for 10,000 to 25,000 subscribers
  • Call us - volume discounts apply for over 25,000 subscribers

1 LNEC & 3 Intelligent Email Trigger Campaigns

  • Two 10-part lifecycle email drip sequence (20 total emails)
  • Lifecycle email strategic distribution schedule
  • Graphics design for email body content
  • Triggered emails based on web visitor behavior
  • $85/ quarter for 1 additional lead nurture email added
  • One-time $1,600 investment for initial design, copywriting, strategy, and tracking setup
  • $200 per mo. ($300 non-customers) for up to 3,000 subscribers
  • $450 per mo. ($600 non-customers) for 3,000 to 10,00 subscribers
  • $750 per mo. ($900 non-customers) for 10,000 to 25,000 subscribers
  • Call us - volume discounts apply for over 25,000 subscribers

Are you interested in lead nurturing for your industrial company?

If email lead nurturing is the next step in your industrial company’s marketing campaign, WebpageFX can help. We have a team of email marketers that can create the perfect content for your target emails, and move your potential customers further down the sales funnel.

Contact us today for a free quote!

READY FOR REAL GROWTH?

Call 844.325.5802

Our specialists will work with your industrial company to create an Internet marketing campaign that’s tailored to your existing goals. We’ll keep the focus on strategies that drive revenue and help your company grow.

Learn what WebpageFX can do for your industrial company and request a free quote!

GET YOUR FREE QUOTE TODAY

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