MARKETING SERVICES FOR INDUSTRIAL COMPANIES

Personalized Web Content for

Industrial Companies

Publishing original online content is one of the most effective lead generation strategies today. And the more you tailor your content to your audience, the better results you’ll experience.

That’s where personalized website content becomes extremely valuable.

On this page, we’ll take a look at why personalized web content is important for industrial companies and how custom content plans from WebpageFX can take your company to new heights.

  • Provide each site visitor with content tailored to their previous on-site actions

  • Customize offers based on demographic and firmographic data

  • Analyze visitor behavior in real time and respond with appropriate calls to action

  • Always get the right message to the right person at the right time

What is Personalized Web Content?

Content is a key component of an online sales funnel, and it focuses on providing website visitors with interesting, helpful information.

A low pressure way to bring new leads into your sales process, content can take many forms including blog posts, articles, infographics, marketing guides, videos, and more. Content provides website visitors with the information they need to learn more about your company and the services you provide. And it can ultimately encourage them to do business with your industrial company.

Personalizing your content with information specific to your target market can help you increase conversions and improves the chance that people will share your content online.

Tips for Personalizing Your Web Content

People come to your website for different reasons. While some visitors are there to buy, others are simply conducting research or attempting to land a job with your company.

Understanding a visitor’s motivation for visiting your website can help you create personalized content that better meets their needs. And creating effective, personalized content will inspire website visitors to learn more about your brand, interact with your company online, and share your message with their friends and family.

All of these strategies can help you target different content to various groups of website visitors based on their behavior, needs, and interests.

Here are a few tips for personalizing your content to reach even more customers:

  • Tailor your marketing to devices (phones, tablets, desktop)

  • Optimize content based on referral source

  • Use behavioral data to personalize your content

  • Personalize your content based on location

  • Include custom calls-to-action (CTAs)

Content Marketing Plans from WebpageFX

While some content marketing plans simply focus on creating content, comprehensive content plans from WebpageFX include everything from design to SEO, outreach, social media, and link building.

Team members from every department of WebpageFX collaborate on content marketing plans. And when you work with WebpageFX, you’ll receive access to:

  • An authority blogger

  • A copywriting manager

  • A video producer

  • A graphic designer

  • A search engine optimizer

  • A content strategist

  • An outreach specialist

  • A social media marketer

Personalization Pricing

1 Personalized Website Feature

  • Behaviorial Personalization
  • Filmographic Personalization
  • 1 masthead design (or homepage content block)
  • Personalization reporting development
  • $250 initial investment

Initial Homepage Creative

  • Real-time personalization
  • Behaviorial Personalization
  • Filmographic Personalization
  • 3 masthead designs (or homepage content blocks)
  • $450 for each additional masthead or content block
  • Personalization reporting development
  • $1,500 initial investment

Initial Website Creative

  • Real-time personalization
  • Behaviorial Personalization
  • Filmographic Personalization
  • 5 masthead designs (or homepage content blocks)
  • $450 for each additional masthead or content block
  • Personalization reporting development
  • $2,400 initial investment

Initial & Ongoing Creative + Reporting

  • Real-time personalization
  • Behaviorial Personalization
  • Filmographic Personalization
  • 5 masthead designs (or homepage content blocks)
  • $450 for each additional masthead or content block
  • Personalization reporting development
  • $2,400 initial investment
  • $750 quarterly investment

Monthly Personalization Pricing

1 Personalized Website Feature

  • Behaviorial Personalization
  • Filmographic Personalization
  • 1 quarterly masthead or inner page design
  • $500 initial investment
  • $250 monthly investment

3 Personalized Website Features

  • Real-time Personalization
  • Behaviorial Personalization
  • Filmographic Personalization
  • 3 quarterly masthead or inner page designs
  • $1,000 initial investment
  • $700 monthly investment

5 Personalized Website Features

  • Real-time Personalization
  • Behaviorial Personalization
  • Filmographic Personalization
  • 5 quarterly masthead or inner page designs
  • 1 quarterly creative tweak
  • $1,250 initial investment
  • $1,000 monthly investment

5+ Personalized Website Features

  • Real-time Personalization
  • Behaviorial Personalization
  • Filmographic Personalization
  • 5+ quarterly masthead or inner page designs
  • 2+ quarterly creative tweaks
  • custom initial investment
  • custom monthly investment

Learn More

Interested in learning more about how content marketing plans from WebpageFX can take your industrial company to new heights?

Check out our custom content marketing plans, and contact us today to speak with a strategist.

We have experience creating content marketing plans for businesses in a variety of industries, and we’re excited to hear from you!

READY FOR REAL GROWTH?

Call 844.325.5802

Our specialists will work with your industrial company to create an Internet marketing campaign that’s tailored to your existing goals. We’ll keep the focus on strategies that drive revenue and help your company grow.

Learn what WebpageFX can do for your industrial company and request a free quote!

GET YOUR FREE QUOTE TODAY

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1705 N. Front St. Harrisburg, PA 17102
Phone: 844.325.5802
Email: [email protected]

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