MARKETING SERVICES FOR INDUSTRIAL COMPANIES
Lead Qualification for
Not every lead you generate for your business will be the right fit for your products and services. And in order to determine whether or not a lead is likely to make a purchase from your industrial company, you need lead qualification.
At WebFX, we’ve developed proprietary software that allows our clients to understand just how qualified their leads are, where they’re coming from, and how they interact with site content and other campaigns.
CompanyTrackerFX is one of several features included in our set of proprietary marketing tools called MarketingCloudFX. This tool allows your industrial company to see who visits your website, which pages they visit, and what actions they take.
To get a full picture of that information, CompanyTrackerFX will also create weekly, monthly, annual, or real time statistic reports to help you understand your visitors even more.
These reports include the company’s name that visited your website, the industry they work in, their annual sales, how many employees work at the company, the pages on your website that they visit, and how they found your website.
If you want to keep close tabs on any particular company, CompanyTrackerFX can also notify you when a company returns to your websites.
This information gives your team a serious leg up in the sales process. You’ll be able to contact the companies that are looking at your website, and you’ll know exactly which of your products they’re looking for.
One of the best features of CompanyTrackerFX is that it allows you to export all of the information in a convenient Excel sheet, which makes it easy to share with other people on your industrial company’s team.
Why is CompanyTrackerFX important to lead qualification?
Other analytics platforms like Google Analytics give you a comprehensive look at your site visitors. You can see where your traffic comes from, which pages are most popular, and how long the average visitor spends on each one.
However, this information won’t show you anything about individual visitors – or which ones are qualified to make a purchase from your industrial company.
When you use CompanyTrackerFX, you’ll know exactly what companies visit your website and what they’re looking at, which can give you a head start in the sales process.
This can also help other marketing campaigns you may have. By understanding what companies are looking at your products, you can target them specifically in PPC ads. If they’ve already filled out a contact form, you can also use the information provided by CompanyTrackerFX to create an email that is designed to specifically target their interests.
With the information provided by CompanyTrackerFX, you’ll be able to do more research on each company before reaching out to them, as well.
Are you interested in lead qualification through CompanyTrackerFX?
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