MARKETING SERVICES FOR INDUSTRIAL COMPANIES

SEO for

Industrial Companies

Building effective B2B partnerships is a challenging goal for many companies, and this certainly holds true for those in the industrial sector. And while there are many marketing strategies that can help you broadcast your message, it’s still difficult to make sure that you’re reaching the most qualified leads.

This is where search engine optimization (SEO) comes into play. SEO allows industrial companies to attract and educate buyers, contractors, investors, vendors, consumers, distributors, and dealers. It also improves the sales cycle, helping you identify and narrow gaps to build revenue faster.

As with all types of Internet marketing, SEO has several components, and requires an ongoing strategy.

Why SEO Matters for Industrial Companies

If you want your industrial company’s website to get the most online traffic possible, SEO is essential. When your page ranks well for high value keywords, you’ll be able to attract more qualified leads.

An effective SEO strategy helps your industrial company’s website rank higher in search engine results pages when users search keywords related to your products and services. The higher your site ranks, the more likely users will be to click on it and learn more about what you have to offer.

The position of your page in search results is extremely important. In fact, only 8.5% of searchers look beyond the first page.

That means that 91.5% of the people searching for phrases like “industrial company in [your city]” won’t find your business unless it isn’t one of the top 10 results. And even if you have a well-designed site with informative content, it won’t help your business if no one can find it.

Your ranking in these results pages is based on how well you optimize your site, as well as how many links you have from other authoritative websites.

Basic Components of an SEO Strategy

SEO has both on-page and off-page components applicable for every site:

  • On-Page SEO

    This is the type of SEO that most people are familiar with. It involves identifying valuable keywords for your business, then incorporating them throughout your text, page titles, headings, meta descriptions, and more.

     

    This helps search engines like Google understand what your pages are about and serve them as results for relevant searches.

  • Off-Page SEO

    As the name suggests, off-page SEO doesn’t take place on your website’s pages. Instead, it involves earning links from other sites.

     

    When another website links to yours, Google sees this as a sign of authority. After all, if a site owner is willing to refer their visitors to you, you must be a valuable source of information. The more links you have from quality sources, the higher you’ll be able to rank in search engine results.

Our SEO Process for Industrial Companies

At WebpageFX, there are a few things we do before optimizing any of our clients’ sites. When you partner with us, you can expect a strategy that’s fully tailored to your industrial company and your unique goals.

Though we’ve worked with many industrial companies in the past, none are exactly like yours. We want to take the time to get to know your company, what sets you apart, and what you hope to accomplish with Internet marketing.

We understand that every industrial company is different – not only in the way they operate and what they sell, but in their target audience and the message they want to convey. That’s why we offer SEO strategies that are tailor-made to suit individual business’s needs.

We’ll work with you to create a plan that fits your budget and offers what you’re looking for in an SEO campaign.

SEO Pricing Packages

Aggressive

  • $600/month after initial investment
  • Up to 80 keyphrases optimized (keyphrases with less than 1M results)
  • 2 content, Link, UX or CRO assets, quarterly earned
  • Creation of up to 5 Google Analytics custom dashboards
  • Initial SEO copywriting articles or blog posts on up to 10 pages (interchangeable with other EM assets)
  • Ongoing quarterly SEO copywriting on up to 5 pages (interchangeable with other EM assets)
  • Up to 50 web lead phone calls tracked per month
  • Local search optimization
  • Access to MarketingCloudFX
  • $4,500-$5,000 initial campaign investment (two-month duration)
  • $600 for progressive monthly optimization (1-year commitment- subsequent 10 months)

Market Leader (ML)

  • $1,000/month after initial investment
  • Up to 150 keyphrases optimized (keyphrases with less than 1M results)
  • 3 Content, Link, UX, or CRO assets, quarterly earned
  • Creation of up to 10 Google Analytics custom dashboards
  • Initial SEO copywriting articles or blog posts on up to 20 pages (interchangeable with other EM assets)
  • Ongoing quarterly SEO copywriting on up to 10 pages (interchangeable with other EM assets)
  • Up to 50 web lead phone calls tracked per month
  • Local search optimization
  • Access to MarketingCloudFX
  • $7,000-$8,000 initial campaign investment (two-month duration)
  • $1,000 progressive monthly optimization (1-year commitment - subsequent 10 months)

ML w/ Earned Media

  • $2,000/month after initial investment
  • Up to 300 keyphrases optimized (keyphrases with less than 1M results)
  • 3 Content, Link, UX, or CRO assets, quarterly earned
  • Creation of up to 10 Google Analytics custom dashboards
  • Initial SEO copywriting articles or blog posts on up to 20 pages (interchangeable with other EM assets)
  • Ongoing quarterly SEO copywriting on up to 10 pages (interchangeable with other EM assets)
  • Up to 50 web lead phone calls tracked per month
  • Local search optimization
  • Access to MarketingCloudFX
  • $7,000-$8,000 initial campaign investment (two-month duration)
  • $2,000 progressive monthly optimization (1-year commitment - subsequent 10 months)

Enterprise

  • Custom price per month after initial investment
  • Custom number of keyphrases optimized
  • Custom quarterly earned media assets
  • Custom Google Analytics dashboards
  • Custom SEO copywriting articles and blogs
  • Custom ongoing quarterly SEO
  • Custom number of web lead phone calls tracked per month
  • Custom local search optimization
  • Access to MarketingCloudFX
  • Custom initial campaign investment
  • Custom progressive monthly optimization

SEO Strategies from WebpageFX

We offer a few different SEO plans to suit different budgets and needs, but each involves the same basic process.

We start by doing keyword research so that we can understand what your industry’s most competitive keywords are, how difficult it is to rank for them, and how valuable it would be to your business to rank for each of them.

Then, we’ll optimize your existing pages for those keywords, including the page titles, headings, meta descriptions, image alt tags, and body copy.

From there, we’ll concentrate on creating new pages and content for your industrial company’s website that targets the keywords that have the most value, the lowest competition, and the highest potential.

Then, we’ll work to improve user experience-related elements like load times, navigation, and your sitemap.

Finally, our team of bloggers and writers will help you earn links from other high authority sites. Google views these links as signs of your authority, and the more you have from reputable sites, the higher you’ll be able to rank.

Want to attract more customers to your industrial company's website?

WebpageFX has years of experience working with industrial companies, and we’ll create a custom SEO strategy to help you attract qualified traffic, then convert that traffic into customers.

Contact us today for a free quote!

READY FOR REAL GROWTH?

Call 844.325.5802

Our specialists will work with your industrial company to create an Internet marketing campaign that’s tailored to your existing goals. We’ll keep the focus on strategies that drive revenue and help your company grow.

Learn what WebpageFX can do for your industrial company and request a free quote!

GET YOUR FREE QUOTE TODAY

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Phone: 844.325.5802
Email: [email protected]

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