MARKETING SERVICES FOR INDUSTRIAL COMPANIES

PPC for

Industrial Companies

PPC, or pay-per-click advertising, is a great way to market your industrial company online.

You can use its advanced targeting options to advertise your products to people who are actively searching for your products or services on search engines like Google and Bing.

On this page, we’ll go over the basics of PPC, as well as how your industrial company can use it to reach qualified leads.

  • The opportunity to work with the top PPC specialists in the industry

  • A dedicated account manager who provides services tailored to meet your needs

  • An opportunity to maximize your PPC search presence with pricing that fits your budget

How does PPC work?

PPC platforms operate on an auction system in which you decide exactly how much you’ll pay for a click to your website.

Like its name implies, you don’t pay for how many people see your ad, but rather how many people click your ad. If a customer doesn’t make it to your website by way of the PPC ad, you don’t pay a cent.

For example, if you wanted to display an ad to every user who searched the keyword “stainless steel industrial products,” you’d need to bid against other advertisers targeting those searchers. Whoever bids the highest amount will get a top position for their ad in search results.

Your bid amounts tell the advertising platform how much you’re willing to pay every time someone clicks on your ad. This makes PPC a budget-efficient way to advertise, since you can decide exactly how much you spend on any campaign.

Why Do Industrial Companies Need PPC?

The biggest advantage of PPC is that it allows you to target your audience when they’re actively searching keywords related to your business on search engines. So instead of interrupting them with advertisements while they’re watching TV or listening to the radio, you become part of their research process.

How Your Industrial Company Can Get Started With PPC

The best place to start any PPC campaign is on Google’s ad platform, Google AdWords. If you’ve ever used Google to look for a product or service online and seen ads listed at the top of the results page, these are all run on the AdWords platform.

To use Google AdWords, you’ll first need to do keyword research. Spend some time using their Keyword Planner tool to research the keywords and phrases your target audience uses, then divide them into campaigns based on the pages you want to attract traffic to.

You’ll need to write simple ads for each of these keywords, choose where they should direct people who click them, and determine how much you’re willing to pay for each click.

If your bids are higher than other advertisers’ for the same keywords, your ads will begin displaying in search results – and attracting visitors to your site – almost immediately.

As your campaigns run, you can visit the analytics portion of the platform, which will show how your ads are performing, how many clicks they receive, and how much you’re spending in a given period of time.

Then, you can use this information to improve your campaigns and maximize your results.

You can also follow a similar process in Bing, with their advertising platform Bing Ads.

PPC Management Pricing

Basic Plan

  • up to $2,500 monthly PPC spend with PPC networks
  • up to 400 keywords in campaign
  • Google PPC network
  • Advanced keyword research and selection
  • Results analysis/reporting
  • Up to two personal consultations per month
  • Ad campaign copywriting
  • $1,000 one-time setup (1st month)
  • $325 progressive monthly management cost

Aggressive Plan

  • $2,501 to $5,000 in monthly PPC spend with PPC networks
  • up to 2,000 keywords in campaign
  • Google PPC Network
  • Advanced keyword research and selection
  • Results analysis/reporting
  • add $1,000 for banner ad design for remarketing
  • Up to two personal consultations per month
  • Ad campaign copywriting
  • $1,750 one-time setup (1st month)
  • Progressive monthly management cost is 14% of montly budget

Market Leader

  • $5,001+ in monthly PPC spend with PPC networks
  • up to 10,000 keywords in campaign
  • Google PPC Network
  • Advanced keyword research and selection
  • Results analysis/reporting
  • 1 set of banner ad design for remarketing included
  • Up to two personal consultations per month
  • Ad campaign copywriting
  • $2,500 one-time setup (1st month)
  • Progressive monthly management cost is 12% of montly budget $50k+ mo budget = 8% of mo budget

Remarketing Campaign Pricing

Basic Plan

  • up to $1,500 monthly spend to remarketing networks
  • google display network setup (text ads only)
  • Banner creative
  • 1 set of JPG banner ad sets provided (9 sizes per set)
  • $1,000 one-time setup (initial)
  • $225 progressive monthly management cost (waived if doing Aggressive or Market Leader PPC Management & 25% discount for Basic PPC Customers)

Aggressive Plan

  • $1,501 to $3,500 in monthly spend to remarketing networks
  • Google display network set up (text ads only)
  • A/B split testing of ads
  • Twitter remarketing
  • Banner creative
  • Custom audience combinations
  • 1 set of JPG banner ad sets provided (9 sizes per set)
  • $1,400 one-time setup (initial)
  • $350 progressive monthly management cost (waived if doing Aggressive or Market Leader PPC Management & 25% discount for Basic PPC Customers)

Market Leader

  • $3,501 in monthly spend to remarketing networks
  • Google display network set up (text ads and image ads)
  • A/B split testing of ads
  • Facebook remarketing
  • Twitter remarketing
  • Banner creative
  • Custom audience combinations
  • 2 sets of JPG banner ad sets provided (9 sizes per set)
  • $2,000 one-time setup (initial)
  • $500 progressive monthly management cost (waived if doing Aggressive or Market Leader PPC Management & 25% discount for Basic PPC Customers)

Social, Mobile & Mobile App PPC Advertising Pricing

$400 to $2,000

  • Geo-fencing ad targeting
  • Ads in iPhone apps
  • Ads in Android apps
  • $900 one-time setup (1st month)
  • $325 progressive monthly management cost (waived if doing Market Leader PPC Management, 30% discount for Aggressive PPC Management, and 15% discount for Basic PPC Customers)

$2,001 to $45,000

  • Geo-fencing ad targeting
  • Ads in iPhone apps
  • Ads in Android apps
  • Facebook mobile ads
  • FourSquare ads
  • Mobile coupons
  • $1,300 one-time setup (1st month)
  • $500 progressive monthly management cost (waived if doing Market Leader PPC Management, 30% discount for Aggressive PPC Management, and 15% discount for Basic PPC Customers)

$5,001+

  • Geo-fencing ad targeting
  • Ads in iPhone apps
  • Ads in Android apps
  • Facebook mobile ads
  • FourSquare ads
  • Mobile coupons
  • SMS delivery, $0.035 per recipient
  • $1,700 one-time setup (1st month)
  • $750 progressive monthly management cost (waived if doing Market Leader PPC Management, 30% discount for Aggressive PPC Management, and 15% discount for Basic PPC Customers)

PPC Best Practices for Industrial Companies

There are a few best practices to keep in mind as you create and optimize your PPC campaigns, and these are two of the most important.

  • Choose your landing pages carefully

    Landing pages are the pages on your site that users arrive at after they click a PPC ad.


    That means that when they land there, they expect to see the product that was advertised in the ad. If they don’t, they could become frustrated and return to search results in the hopes of finding a better option.


    You should always be sure to create landing pages that match your ads, and ensure that there’s an easy way for users to convert on that page. This means your landing pages should include a contact form or a button to buy the product shown in the ad.

  • Optimize your landing pages to maximize your results

    In order to convert as many users as possible, you should run tests on your landing pages and optimize them for the most conversions. You can do this by running A/B tests with a program like VWO.

     

    This software allows you to change certain elements on your landing pages to test which ones work the best and which ones are falling flat. In doing so, you’ll be able to create the best landing pages for optimal conversions.

WebpageFX is a leader in PPC

At WebpageFX, we have years of experience creating effective PPC campaigns for our clients – including industrial companies. We know what it takes to create compelling ads for this highly competitive industry, and how to optimize campaigns for the highest ROI.

Contact us today for a free quote!

READY FOR REAL GROWTH?

Call 844.325.5802

Our specialists will work with your industrial company to create an Internet marketing campaign that’s tailored to your existing goals. We’ll keep the focus on strategies that drive revenue and help your company grow.

Learn what WebpageFX can do for your industrial company and request a free quote!

GET YOUR FREE QUOTE TODAY

Please enter your name.
Please enter a valid email.
Please enter a subject.
Please enter a valid phone number.
Please enter a message.
  • REVENUE INSIDER WEEKLY

    Join 62,179 subscribers generating more web revenue.

Please enter a valid email address.
Something went wrong. Please check your entries and try again.

CONTACT US

1705 N. Front St. Harrisburg, PA 17102
Phone: 844.325.5802
Email: [email protected]

Call Toll Free: 844.325.5802

© Copyright 2002-2017 WebpageFX  Ι  Privacy Policy & Terms of Use  Ι  Sitemap