If you are just starting on your search engine optimization (SEO) journey, you may have heard about link building. Link building is a crucial part of SEO and plays a significant role in how your site ranks on the search engine results page.  Use this guide to learn more about what link building is, why…

Search Engine Optimization (SEO) can be challenging. Trying to figure out the best way to gain visibility for your website and rank is tough competition. But thankfully, you don’t have to navigate it on your own.  Thanks to individuals and companies who seek to make marketers’ lives easier and more efficient, SEO tools are available…

Have you ever come across an advertisement while scrolling through your social media or checking out a company’s website and thought ‘Wow, that’s good?’  These companies most likely spent a substantial amount of time, effort and resources to create those popular advertisements that hooked you in. It’s true, crafting a successful digital marketing campaign is…

It is crucial to optimize your marketing efforts in order to get more traffic to your website and ultimately get more conversions.  Saying you need to improve your website is easy, but how do you do that, and how do you know what changes to make? The answer to that question lies in testing, which…

When ranking well on the search engine results page seems out-of-reach for your website, you may start to calculate quick wins. You want that spot so badly that you are willing to do anything to get it.  However, resorting to these cheap, sneaky tactics will land you in hot water with Google and other search…

Keeping the content on your website up to date is an integral part of staying relevant.  Constantly updating your website will not only appease your audience and visitors, but search engines, too. You worked hard to establish a following, so don’t lose it by having out-of-date content.  Your audience appreciates fresh content, so take the…

What is Google Analytics Google offers a free tool called Google Analytics in their suite products, and they offer a paid version called Analytics 360. Google Analytics can be overwhelming at first because there are many tabs to explore, and it can be hard to decide where to look at first. The tool gives you…

You can think of international SEO like geotargeting. Rather than targeting a local or regional audience, you target an international one, optimizing your website for different countries and languages.”, “image”: “”, “author”: { “@type”: “Organization”, “name”: “IndustrialFX” }, “publisher”: { “@type”: “Organization”, “name”: “IndustrialFX”, “logo”: { “@type”: “ImageObject”, “url”: “https://www.industrialfx.com/wp-content/uploads/2018/09/industrialFX-white.png” } }, “datePublished”: “2020-08-06”, “dateModified”:…

Visitor session length can reveal a lot about your website, from its usefulness to its lead generation potential. Keep reading to learn more about visitor session length, including how to boost your visitor session length!

If you’re new to search engine optimization (SEO), learning about duplicate content is essential. When you understand what duplicate content is, as well as how search engines look at it, you can build a better strategy for your SEO and content marketing efforts. You may be asking yourself, “What is the most common fix for…

Almost 90 percent of business-to-business (B2B) marketers use content marketing. In your industry, it’s a useful strategy for developing brand awareness, attracting high-value leads, and building client loyalty. A lot of content marketing strategies, however, forget long-form content. What is long-form content, though? Long-form content is a proven way to improve your content marketing strategy…

Remarketing is a powerful tool for companies in the industrial sector. With remarketing, your business can retarget users that visited your site with hyper-targeted campaigns that motivate them to return to your website and act on your call-to-action (CTA), like requesting a custom quote. It is important that you follow retargeting best practices for the…

A content marketing plan can double your website’s conversion rates, which means more phone calls, quote requests, and leads for your business. If you want to maximize the results of your content marketing strategy, as well as make managing your strategy easier, you need the right tools. What are the best content marketing tools for…

You may be wondering why you should use LinkedIn ads. Will you really see benefits from using a social media platform for advertising? Why advertise on LinkedIn? LinkedIn features more than 500 million users. That audience includes more than 60 million decision-makers, 90 million senior-level influencers, and 10 million members of the C-suite. It’s a…

Whether your business advertises on Google or Bing, you can take advantage of ad extensions. With ad extensions, which include additional information about your company, your business can improve your click-through rate (CTR), conversion rates, and campaign successes. Learn more about ad extensions, from what they are to which ad extensions to use, now!

Email offers not only an impressive return on investment ($44 for every $1 invested) but also tremendous performance when it comes to lead generation, producing 50 percent more sales than other lead generation methods. That’s why email marketing is a must-use strategy for industrial and manufacturing businesses. Companies often find the process of creating and…

With almost 2 billion monthly users, YouTube offers access to a massive audience. More than 75 percent of that audience uses YouTube when making a purchase decision, which is why companies (including business-to-business operations) need to take advantage of YouTube. Businesses, however, often struggle when it comes to optimizing their YouTube videos. If you don’t…

When it comes to digital marketing, Google Analytics is critical. It’s a powerful platform that provides unmatched insight into your site’s performance, audience, and results. With all the features available in Google Analytics, however, many businesses don’t take full advantage of them. Assisted conversions in Google Analytics are one example of a tremendously useful feature.…

A pay-per-click (PPC) advertising campaign provides your company with instant access to people interested in your products or services. It’s not enough to create snappy ad copy or target high-value keywords, though. Your business also needs a fast, user-friendly landing page for your PPC ad campaign. Set your campaign up for success by following these…

The homepage of a website is arguably the most important page of all. It is often the first page of the site that a visitor comes in contact with, and it is also the page that search engines pay the most attention to. The homepage serves as the face of your company for online visitors,…

Ecommerce websites come in all shapes and sizes and sell almost anything imaginable. Most ecommerce websites have the same basic set up. There is usually a menu of categories or someway to search products, the product pages themselves, and a cart and checkout page. However, not all ecommerce sites are equal. Some are clearly better…

Previously known as Google Webmaster Tools, Search Console is a free service created by Google to help you understand how Google indexes, crawls and analyzes websites. The name change reflects the new landscape of search engine optimization — now marketers, web administrators and business owners, not just webmasters, can use the tools available from Google…

What is a SWOT analysis in marketing? SWOT is an acronym that stands for strengths, weaknesses, opportunities and threats and is frequently used by business owners. The term can be applied to marketing as well. Strengths and weaknesses are viewed by the manager as internal factors while opportunities are viewed as external factors. This means…

So you’ve decided to start using Facebook for your business, that’s great! As of May 2013, over 16 million local business pages have been created on Facebook; now it’s your turn. By creating your Facebook Business Page, you’re joining a huge online community filled with many opportunities to promote your company. Basically, you’re getting free…

AdWords vs. AdWords Express: Which Is Better? One of the best methods to market your business online is pay-per-click (PPC) advertising. PPC ads are advertisements that appear at the top of the search results, above the organic listings. These ads are created through Google’s program: AdWords. As you research PPC, you’ll find that you can…

If your website has not been getting the traffic you desire, you may need to use Search Engine Optimization (SEO) tactics to help improve your site’s visibility. Users typically click on search results that appear on the first page. If you are not ranking on the first page of Google, you will need to make…

The manufacturing sector demands efficiency, ingenuity, and cost-effectiveness — three traits you’ll find in digital marketing, specifically, search engine optimization (SEO). Compared to traditional marketing, SEO lets you reach the audience you want, and it improves your return on investment (ROI). That’s why SEO is so important for manufacturers. At IndustrialFX, we bring more than…

When we think of a product launch, most people will envision a visionary like Steve Jobs presenting a breakthrough idea to throngs of press and brand fanatics. As idealistic as that image is, most companies don’t have product launches that look anything as luxurious as that and still find a way to succeed. Just because…

Your business has found some initial success in social media and you are planning on growing, or you are branching out into social media for the first time and want to do it right. You can be anywhere on the scale of social media ability and be unsure about LinkedIn. Why? LinkedIn is a unique…

As a blogger, your ultimate goal is to drive additional traffic to your website. Creating an effective content calendar can help you achieve your goal and drive more traffic to your blog. To achieve the success you desire, posting randomly every few months will not work. Every blogger has different personalities, skills and time schedules.…

Since the majority of Americans prefer Google as their search engine of choice, it is obvious why so many companies choose to bid on PPC ad space in the Google search results page. However, studies show that advertising on Bing could actually yield a higher ROI for some industries. So, where should your industrial company…

In the industrial industry, visual content is especially important. The big machinery and expansive projects are brought to life with visual content, and your website can be nearly ineffective without it. A typical industrial company’s website usually includes some form of visual content, but are they fully optimized?

Your industrial company stands out from your competitors in the products and services you provide, the way you do business, and your company culture. But do you also stand out in terms of your content? The content on your website is incredibly important and should be exclusive to your industrial company. This means the content…

As much as a catchy phrase with an exclamation point at the end looks like it grabs attention on your contact forms, there’s always more to the equation. “Contact us!” seems like it would be the best way to get a customer to contact you, but is it? While contact form leads are incredibly important…

In an industry where generating new leads is a primary focus, it can be easy to get caught up in the excitement of a new lead coming through. Whether the lead is a contact form submission, a phone call, or a newsletter signup, new leads mean more business. So, why is it that so many…

These days, there’s a lot of concern about manufacturing in the United States. As a powerhouse of the nationwide economy, manufacturing plays a huge role in American employment as well. But, as the US shifts to tech-focused companies, manufacturing is in danger — especially as lower costs attract clients from overseas. So what can a…

Every business is aware that SEO is an essential part of modern business. Short for search engine optimization, SEO practices help move the needle upward in terms of search engine rankings. One of the keys to keeping track of your SEO is to measure certain metrics on a regular basis. These metrics can be of…

Most people have heard of search engine optimization, or SEO. It’s a commonly used phrase, even among people who might not deal with it every day. SEO is often used as an umbrella term to describe keyword-optimized content, but what about SEO that is unseen, existing in the backend realm of a website? That’s technical…

Search engine optimization, or SEO, can seem like a mythical beast in some ways. It’s been highly talked about, and highly misunderstood as well. In fact, there are several general misconceptions about optimization strategies and techniques, including the nine we’ve listed here.   #1: It’s a one-time fix. SEO is a process — not a…

Search engine optimization, or SEO, happens on numerous levels, including local. While many aspects of local SEO are similar to other types of SEO, there are some notable differences. Being aware of these differences and doing what you can to enhance your SEO on the local level, will generate more inbound lead generation, improve search…