MARKETING SERVICES FOR INDUSTRIAL COMPANIES
Web Design for
In practically every major city, small and large industrial companies contribute to the incredible and continued growth of our nation. And while this is great for the economy, it means that there’s often significant competition to attract new customers.
There are many marketing strategies to help you accomplish this goal, and some of the most effective take place online. But if you’re considering creating a digital marketing strategy for your industrial company, you should first make sure that your site is designed to inform your visitors and convert them into customers.
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Components of Effective Web Design for Industrial Companies
Many designers think of web design from a B2C perspective, but creating an effective site for an industrial company requires a different approach.
Your company needs a website that can attract other businesses, partners, contractors, vendors, distributors, and dealers. At the same time, your site requires components that appeal to consumers seeking information on their products. It’s a tall order, but it’s one that can be met by designs that have experience in the industry.
At WebpageFX, our team is well-versed in designing sites for industrial companies, and we know how to create websites that get the job done.
Here are just a few of the recommendations we make to all of our industrial clients.
1. Create and maintain consistent branding
As with any corporate website, a strong brand and voice is essential. It helps visitors get an idea of who your company is and what to expect.
Everything from your color scheme to your writing style is important when it comes to establishing your brand, and should be consistent throughout your entire site.
2. Utilize simple navigation
Visitors shouldn’t have to dig around to find the information they want. If it takes them more than a few seconds, they’ll likely leave and look for a better option.
Creating a simple navigation bar makes it easy for your visitors to access important pages on your site Plus, this increases the chances that they’ll stay and visit more pages, improving their odds of converting and becoming a customer.
3. Include visual content
What do the top industrial company websites have in common? All you have to do is visit their website for a few seconds, and you’ll understand the scope of their business.
On the Wheeler CAT website, we accomplished this goal by including lots of visual content. From the moment you see the homepage, you understand the broad nature of the products and industries they serve.
Including photos of your products, services, and facilities gives visitors an accurate idea of what to expect when they work with you, and makes your site much more interesting. And if you’re willing to make the investment in professional photos, they can have a significant impact on the overall look and professionalism of your site.
4. Write strong calls to action
Every website requires strong calls to action (CTAs). On an industrial company’s site, those CTAs need to be loud and clear.
Vendors must understand who to contact to sell to the business. Dealers have to know how to become affiliates or partners. Business buyers need to instantly find the right salesperson.
You can meet all of these needs by including clear CTAs on each page of your site, and running conversion rate optimization tests to generate the highest possible number of leads.
5. Highlight client testimonials
Testimonials and reviews are essential for any B2B website, and highlighting them in creative ways throughout your site can go a long way in building trust with potential customers.
If you don’t yet have testimonials, it’s worth your time to ask certain clients if they’d be willing to share their experience with your company. Then, you can include them on your site (with permission) and use them to show visitors the kind of experience they can expect when they partner with your manufacturing company.
6. Consider adding a product catalog
For industrial businesses that focus on a specific product line, having an online catalog streamlines the selling and education process. Although a product catalog may add dozens, hundreds or even thousands of pages to a website, it could prove worth the investment.
Customization is a necessity, though, and you can’t simply copy and paste pre-written product descriptions. But if you’re serious about reaching interested potential buyers online, it’s worth the investment to create original descriptions that inform your visitors and encourage them to convert.
Ready to improve your industrial company's online presence?
At WebpageFX, we have years of experience working with industrial clients, and we know what it takes to design and build an effective site. When you partner with us, we’ll use a combination of industry knowledge and web design expertise to build a site that’s tailored to your company’s unique needs and goals.
Contact us today for a free quote!
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