DIGITAL MARKETING SERVICES
What is Digital Marketing?
As the name implies, Digital marketing is any type of marketing that takes place online. If you’ve ever noticed ads at the top of search results while looking for something on Google, or interacted with a brand on social media, you’ve seen a Digital marketing strategy in action.
Today, Digital marketing serves as an umbrella term that encompasses many different channels and strategies. And while this can make choosing the right ones for your business challenging, it also means you have plenty of opportunities to succeed online.
Basic Digital Marketing Strategies for Industrial Companies
Businesses that want to reach their audience online have more options than ever, but there are a few strategies that tend to be particularly effective for industrial companies.
Most Digital marketing strategies are designed to drive traffic to your company’s website. So if your current site is outdated (or nonexistent), web design should be the first priority on your list.
Your website is the gateway to and the first impression of your business, so it needs to be professional and helpful to potential customers. There are many elements that go into achieving these goals, but at the very minimum, your site should be visually appealing, easy to navigate, and optimized to generate as many conversions as possible.
Once your website is up and running, you need to make sure your target audience can find it. The best way to do this is with search engine optimization, or SEO.
SEO is the process of improving your site and individual pages so that they rank in the results of search engines like Google for keywords related to your services. This way, when users search things like “manufacturing company in [your city],” your site will appear high in the results.
This is one of the most effective ways to reach new leads, because it allows them to research your company on their own time. Plus, the investment you make in SEO can pay off for years to come, as long as your pages maintain steady rankings in search results.
Pay-per-click (PPC) is an advertising model in which you pay for individual clicks to your website. So unlike traditional advertising channels, where you pay a fixed rate for advertising space regardless of the number of leads the campaign generates, you only pay when users show interest in an ad.
The most common PPC platform today is Google AdWords, which allows you to place ads in search results based on the keywords a user searches. For example, your company may want to show an ad to anyone who searches the phrase “electronics manufacturing company.”
In order to do this, you’d first determine how much you’re willing to pay for each click to your website (your “bid”) for that keyword. Then, every time a user searches the keyword, AdWords will automatically place ads in the results based on which advertisers have the highest bids. If a user clicks your ad and visits your site, you’ll pay your bid amount.
This model makes it easy to target users who are actively searching for your services, and ensures that your budget is only being spent on qualified leads.
The Internet is a constant flow of information, and continues to grow exponentially year after year due to the massive amounts of content being created. In order for your business to keep up, you need to publish new and interesting content on a regular basis.
One of the best ways to get started is by adding a blog to your company’s site. After publishing your posts, you can share them on your social media accounts and use them to attract traffic to your site.
You can also create content in the form of original graphics, videos, downloads, and guides. Essentially, if it benefits your audience, it will benefit your company.
Email is one of the best ways to stay in contact with potential clients, vendors, dealers, and other partners. If you haven’t yet started compiling lists of their email addresses, this can be a great way to start reaching qualified leads directly in their inboxes.
Add opt-in forms to your site, and encourage visitors to sign up to hear from you on a regular basis. Then, send newsletters with valuable tips and information.
The more interesting and helpful your email newsletters, the more likely your audience will be to remember you when they’re looking for new partners and vendors.
Social media platforms like Facebook, Twitter, and LinkedIn present huge opportunities for you to market your brand and engage with your audience. While you are unlikely to get direct sales from your social media posts, you can help build brand recognition, drive up your authority as a leading industrial company, and solidify relationships.
Post on a regular basis, and include links to your latest site content, articles related to your industry, and company news and updates. Then, encourage your followers to respond with their thoughts and opinions. This is a great way to foster valuable conversations and relationships, and can help show a more personable side of your company online.
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