So you’ve decided to start using Facebook for your business, that’s great! As of May 2013, over 16 million local business pages have been created on Facebook; now it’s your turn. By creating your Facebook Business Page, you’re joining a huge online community filled with many opportunities to promote your company. Basically, you’re getting free online advertising.
This page is going to allow you to share posts with your target audience, respond to reviews, share a description of your company along with hours you’re open, your phone number and address and more. Not only that, but users will be able to write reviews and comment with questions, giving you the ability to connect and build relationships through the Internet.
Are you ready to start using this tool for your business? Let’s get started!
Creating the Page
Creating the page itself is easy; first, log into your Facebook account, or create a new account if you don’t have one already.
Once logged in, click the down arrow located at the top right of the screen. You should see a drop-down menu that looks like this:
Click on the “Create Page” option in the drop-down menu. You will then be presented with these six choices:
If you’re a local company or small business, I suggest clicking the first option. If you’re a larger company or corporation, you would want to click the “Company, Organization or Institution” option. Pages can also be created for a brand, product, public figure, entertainment or community causes.
If you’re not sure which option is right for you, try clicking on the boxes; more information about the categories will pop-up that may help you make your decision. Once deciding, choose your category and fill in any additional information.
Next, you’ll be asked to choose a profile picture & cover photo.
It’s important to use pictures that represent your company, not only making sure it’s related to your industry, but also ensuring that it matches the overall color scheme and feel of your brand. Most businesses choose to use their logo as their profile picture, making it easy for users to recognize your company online.
Congratulations, you’ve created your first Facebook Page! Take the time to fill in as much information as possible on your About page. This helps users find out more about your business, including what your business is, what times you’re open, where you are located, what number to call and more. The best Facebook Business Pages also add their events, special offers and photos & videos.
Promote your Business
Now that you’re page is set up, it’s time to start using it to promote your business; after all, that’s why you made it in the first place, right?
First, you’ll need to attract followers. Once your page is good to go, start sharing some articles you found interesting online that are related to your industry. Also, share your Facebook Page on your website, Twitter and any other social media sites where people already follow you. Most importantly, ask your current customers to like and share your page! You’d be surprised how many of your current customers will be happy to do so. While they’re already on the page, see if they’ll also write a review!
Another key to success is to actively share relevant blog posts & articles. Not only will sharing information from experts in your industry provide valuable information to your users, but also make you a reliable and trusted source. You’ll also want to begin posting your own content and images too so that they look to your page for unique information they can’t find anywhere else.
Some of the most widely shared posts on Facebook tend to be infographics, which can be a great way to promote your business. Users love to share infographics because the important information is quickly seen in the picture and easily digested. Infographics also tend to be more fun than simply posting plain text. Try creating an infographic featuring shocking facts or statistics about your industry to have your followers share your posts.
Now that you have a Facebook Page for your business, users can post questions and reviews directly to the page. While this is great for positive reviews and general questions about your business and industry, negative reviews can be posted too. In order to minimize the effect of a negative review, be sure to always respond in a positive and timely manner while attempting to resolve the situation; at least then other users can see you tried to fix the situation, whether or not it worked out in the end.
Tips and Tricks for Managing Your Page
While each Facebook Business Page can be completely different (after all, every business is different), there are a few tried and true rules that seem to apply to everyone who manages a Facebook page for their business. Make sure to take these three tips into consideration the next time you are posting on your company’s page:
Always respond as quickly as possible to comments and reviews, especially when handling complaints. About 42% of people expect a response within 60 minutes of posting a complaint on social media; if you’re not responding within that timeframe, it could seem as if you’re ignoring the issue and cause the user to become even more upset.
Try targeting your posts
Did you know that Facebook allows to you specify who you want to see your posts? This makes it easy for you to segment posts and target a specific audience by age, gender, education and more, and can increase user engagement.
While actively posting may increase your followers, likes and shares, over-posting could do just the opposite. Posting too much can annoy users, and make it seem as if you’re spamming their feed rather than providing useful information. Posting a few times a day is fine, but try not to post too often; instead, focus on the quality of your posts rather than quantity.
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