MARKETING SERVICES FOR MANUFACTURERS

Content Marketing for

Manufacturing Companies

As more businesses take advantage of digital marketing opportunities, it’s becoming increasingly difficult to stand out online. Content marketing is one of the best ways to set your business apart and inform your potential customers.

Billions of people look for information online each day, and at least a handful of them could be potential customers. And when you provide the information those potential customers are looking for, you can attract them to your site and encourage them to learn more about your company.

In order to do this, you’ll need to determine the topics your audience is interested in, make the information accessible, and optimize and promote it on multiple channels.

How Manufacturing Companies Can Use Content Marketing

A content marketing strategy can help build your brand, encourage sales, attract great employees, and position your business as an authority. There are a few different steps you should take to reach these goals.

  • Create a company blog

    One of the easiest ways to get started with content marketing is by adding a blog to your website. This gives you a dedicated place to publish posts about anything that may be interesting to your target audience.

     

    If you’re having trouble thinking of interesting blog post ideas, start by considering the questions you’re most frequently asked by customers. What do you find yourself talking about to people who want to learn about your industry? What questions do they constantly ask? These are all great subjects for blog posts.

     

    Although keyword-rich long-form blog posts of more than 2,000 words are great for search engine optimization (SEO) purposes, not every blog has to be a novel. Even if you just add a 350-word blog post, you can still answer important questions and attract visitors to your site.

  • Reach out to online publications

    Once you’ve established a blog on your own site, you may want to reach out to other online publications. Although it may seem counteractive to give away content you’ve spent hours writing and creating, the exposure it can earn for your business is worth it.

     

    Reach out to local and industry blogs and websites, and let the editors know that you’d like to contribute. If you cover a topic that’s interesting to their audience, you’ll expand your reach, and possibly earn a valuable link back to your website.

     

    If you’re not sure where to start, a little competitor research can be helpful. See if other manufacturing companies in your area have earned publication online, and consider reaching out to those sites as part of your strategy.

  • Promote your content in your email newsletters

    Email marketing is another way to let your audience know about new content on your site. If you already have a list of subscribers, consider sending a monthly or biweekly newsletter with company news, sales, and other information – as well as links to your latest posts.

     

    This regular flow of information into their inboxes helps you show potential customers that you’re a trustworthy resource and valuable source of information. So even if they’re not ready to make a purchase immediately after subscribing, they’ll be reminded of your company and what you have to offer on a regular basis.

     

    Be sure to track your email marketing open rates, click-throughs, and conversions. This can help you determine which pieces of content get the most clicks, and improve your content marketing strategy moving forward.

  • Share your content on social media

    Once you publish your content, you’ll want to drive traffic to your new pages. Social media platforms like Facebook, Twitter, and LinkedIn are all effective ways to do this.

    Share links to your latest posts and articles, and encourage your followers to share their thoughts and feedback. This can be a great way to start a conversation with current and potential customers, as well as build brand awareness with users who haven’t yet heard of your business.

     

    As you share content on social platforms, it’s also a good idea to include images with each link. Posts with visual content earn much more engagement, and will be more effective in attracting readers to your site.

Content Marketing Pricing

Basic Plan

  • 3 content assets developed
  • Distribution of content on 3rd party websites
  • Keyword used in anchor text at least 50%
  • Minimum link longevity or will be replaced (rarely happens) : 1 year
  • 2 blog posts per month
  • 1 press release per year
  • 1 infographic per year
  • Creation of motion graphic (based on infographic research
  • Estimated 15+ backlinks per infographic
  • Estimated 6+ backlinks per motion graphic
  • 1 year duration
  • $1,500 monthly content marketing investment

Aggressive Plan

  • 7 content assets developed
  • Distribution of content on 3rd party websites
  • Keyword used in anchor text at least 50%
  • Minimum link longevity or will be replaced (rarely happens) : 1 year
  • 4 blog posts per month
  • 1 press release every 6 months
  • 1 infographic every 6 months
  • Creation of motion graphic (based on infographic research
  • Estimated 15+ backlinks per infographic
  • Estimated 6+ per motion graphic
  • 1 year duration
  • $3,000 monthly content marketing investment

Market Leader

  • 14 content assets developed
  • Distribution of content on 3rd party websites
  • Keyword used in anchor text at least 50%
  • Minimum link longevity or will be replaced (rarely happens) : 1 year
  • 8 blog posts per month
  • 1 press release every 3 months
  • 1 infographic every 3 months
  • Creation of motion graphic (based on infographic research
  • Estimated 15+ backlinks per infographic
  • Estimated 6+ backlinks per motion graphic
  • 1 year duration
  • $6,000 monthly content marketing investment

Content marketing plans from WebpageFX

If you’re interested in a social media campaign for your manufacturing company, WebpageFX can help. We have a whole team dedicated to creating well-rounded social media profiles for our over 600 clients.

Contact us today for a free quote!

READY FOR REAL GROWTH?

Call 844.325.5802

Our specialists will work with your industrial company to create an Internet marketing campaign that’s tailored to your existing goals. We’ll keep the focus on strategies that drive revenue and help your company grow.

Learn what WebpageFX can do for your industrial company and request a free quote!

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