MARKETING SERVICES FOR INDUSTRIAL COMPANIES

Social Media for

Industrial Companies

Social media platforms are home to millions of users, making them a valuable place to advertise any company. Social media gives you the opportunity to share valuable information with your current and potential customers, and build brand awareness with people who may not have heard of you otherwise.

There are many social media platforms to choose from, but some will work better than others for your industrial company.

LinkedIn, YouTube, Facebook, and Twitter are all great social media platforms for industrial companies looking to expand their digital marketing campaigns and reach their target audience where they’re already spending time online.

  • Establish a social presence through top social media channels and networks

  • Actively engage with users to foster new relationships that compel them to purchase, and move them to recommend your site to others

  • Craft valuable content to meet your needs and expectations with an effective social media pricing plan

Why Do Industrial Companies Need Social Media Marketing?

Social media platforms are some of the most visited sites today – and the proof is in the numbers. LinkedIn has an estimated 467 million users, YouTube has 1.3 billion users, Facebook has 1.86 billion, and Twitter has 320 million.

With these kinds of numbers, it’s almost guaranteed that your audience is there – and that you can reach them by building an active presence.

Plus, as the name implies, social media is a place for users to share content with others. So even if you start with a relatively small number of followers, as those users share your information with their friends, your reach can grow exponentially.

What Social Media Platforms are Most Beneficial for Industrial Companies?

There are a few social media platforms that are more beneficial than others for industrial companies.

Each social media platform is designed differently, and the following four each bring unique advantages to anyone looking to market online.

1. LinkedIn

One of the biggest benefits of using LinkedIn to market your industrial company is that it’s specifically designed to help professionals make connections.

When you create a business profile on LinkedIn, you have the opportunity to not only increase brand awareness, but also start conversations with businesses who could potentially make valuable partners.

You can also use LinkedIn groups to become part of larger conversations within your industry, and publish original blog posts to establish your brand as an authority and a thought leader.

2. YouTube

YouTube should be a go-to social media platform for any company that offers products and services that are often too complex to describe with text alone.

There are so many opportunities for industrial content on YouTube, and you can use it to upload videos that help your target audience see exactly what you have to offer. Plus, videos are extremely shareable – meaning you can use them on other social media platforms as well.

On your industrial company’s YouTube channel, you can post customer testimonials, a walkthrough of your facility, or videos showing how your products are made.

Keep in mind that to start a successful YouTube channel for your company, you don’t have to have expensive video equipment – an iPhone or point and shoot camera will do the job!

3. Facebook

As the largest social media platform in the world, Facebook should be a part of any company’s social media marketing strategy.

Facebook is a great place to post everything from written updates to photos and videos from your YouTube channel. You can also share links to your website’s blog and other helpful online content.

4. Twitter

Though Twitter only accepts 140-character posts, you can use it to drive traffic to your website and other content your audience may enjoy. When you share content that will benefit your followers, they will view you as a knowledgeable resource for their industrial needs.

As a result, it’s a great place to share links to your industrial company’s blog, testimonials, or your YouTube channel.

You can also create short posts to let followers know about an upcoming product release, or a contest that you’ll be holding.

You can also use Twitter to gain insight into other industrial companies’ social strategies by following them, and encouraging them to follow you as well.

New Social Media Advertising and Plans

One Social Network

  • Social Media Brand Reputation Analysis
  • Up to 2 personal consultations per month
  • Custom montly reporting and analysis
  • Access to MarketingCloudFX for on-site lead tracking
  • Daily monitoring of included social assets
  • Access to WebpageFX editorial calendar & content publishing tools
  • 24 business hour or less customer response time
  • 20 social posts per month
  • $1,800 one-time campaign investment (covers 2 months)
  • $800 monthly management and promotion investment

Two Social Networks

  • Social Media Brand Reputation Analysis
  • Up to 2 personal consultations per month
  • Custom montly reporting and analysis
  • Access to MarketingCloudFX for on-site lead tracking
  • Daily monitoring of included social assets
  • Access to WebpageFX editorial calendar & content publishing tools
  • 24 business hour or less customer response time
  • 40 social posts per month
  • $2,400 one-time campaign investment (covers 2 months)
  • $1,000 monthly management and promotion investment

Three Social Networks

  • Social Media Brand Reputation Analysis
  • Up to 2 personal consultations per month
  • Custom montly reporting and analysis
  • Access to MarketingCloudFX for on-site lead tracking
  • Daily monitoring of included social assets
  • Access to WebpageFX editorial calendar & content publishing tools
  • 24 business hour or less customer response time
  • 60 social posts per month
  • $3,000 one-time campaign investment (covers 2 months)
  • $1,200 monthly management and promotion investment

Social Media Advertising and Plans

B-to-C Social Advertising

  • Social Media Remarketing (Facebook & Twitter)
  • Mobile Device Ads
  • Facebook and Twitter Advertising
  • up to 5 ad setups/tweaks per month across all networks
  • up to 2 custom ad images provided
  • $1,500 initial setup
  • $400 per month (below $1k)
  • $600 per month (above $1k)

B-to-B Social Advertising

  • Social Media Remarketing (Facebook & Twitter)
  • Mobile Device Ads
  • Facebook and Twitter Advertising
  • LinkedIn Advertising
  • up to 5 ad setups/tweaks per month across all networks
  • up to 2 custom ad images provided
  • $1,500 initial setup
  • $400 per month (below $1k)
  • $600 per month (above $1k)

Commerce Social Advertising

  • Social Media Remarketing (Facebook & Twitter)
  • Mobile Device Ads
  • Facebook and Twitter Advertising
  • LinkedIn Advertising
  • up to 15 ad setups/tweaks per month across all networks
  • up to 5 custom ad images provided
  • $2,000 initial setup
  • $600 per month (below $1k)
  • $800 per month (above $1k)

Do you need help with your social media strategy?

WebpageFX has an experienced team of social media marketers that can help you reach and engage with your target audience on social media platforms like LinkedIn, YouTube, Facebook, and Twitter.

If you’re interested in learning how WebpageFX can help with your social media efforts, contact us today for a free quote!

READY FOR REAL GROWTH?

Call 844.325.5802

Our specialists will work with your industrial company to create an Internet marketing campaign that’s tailored to your existing goals. We’ll keep the focus on strategies that drive revenue and help your company grow.

Learn what WebpageFX can do for your industrial company and request a free quote!

GET YOUR FREE QUOTE TODAY!

Please enter your name.
Please enter a valid email.
Please enter a subject.
Please enter a valid phone number.
Please enter a message.
  • REVENUE INSIDER WEEKLY

    Join 62,179 subscribers generating more web revenue.

Please enter a valid email address.
Something went wrong. Please check your entries and try again.

© Copyright 2002-2017 WebpageFX  Ι  Privacy Policy & Terms of Use  Ι  Sitemap