MARKETING SERVICES FOR MANUFACTURERS

SEO for

Distributors

Distributors around the world are in a unique position to help build and scale global economies. They play an important role in getting products from manufacturers to businesses and consumers in an efficient manner – but they also work within a competitive industry.

Whether your distribution company focuses on business-to-business (B2B) sales, business-to-consumer (B2C) sales, or a bit of both, you are ultimately dealing with people. Individuals make buying decisions, and in order for them to find your distributorship, they need to be able to find you online.

You can help your customers discover your company with search engine optimization (SEO). SEO helps your company rank in search engine results when users perform searches related to your products – and allows you to reach them when they’re actively looking to find information or make a purchase.

What's Involved in SEO for Distributors

Search engine optimization involves several different steps that work together to make it easy for potential customers to find you.

These steps fall into two main categories: On-page SEO and off-page SEO.

Both play an important role in improving your site’s search engine rankings for keywords that are important to your business, and can help you attract more customers online.

On-page SEO Factors

On-page SEO is best described as all of the elements on your site that impact its ability to rank in search engine results page.

Keyword optimization

Every page on your website provides your visitors with information, and users search for this information by typing specific keywords into search engines like Google.

You can adjust your content to include relevant keywords your target market is likely to use when searching to improve your rankings in their results. For instance, if your company sells heavy machinery like backhoes to retail outlets, you may want to structure your keywords around words like “backhoes for sale in [your city].”

You can also include these keywords in elements like page titles, headings, meta descriptions, and image alt tags.

At WebpageFX, we’ll work with you to determine the most important keywords for your business, then optimize each of your pages to rank as high as possible in search engine results.

Site structure

Your website should look good not just to human eyes, but also to the Google bots that crawl and index it. What they see is the code, and that code must be easy to crawl and index so that it can easily show up in results pages.

Even minor glitches can send a Google crawler away – meaning that the page won’t be indexed, and won’t be able to rank in search results. If your site structure isn’t SEO-friendly, this is the first issue we’ll fix before optimizing your site for specific keywords and phrases.

Your site structure should also be easily accessible to users.

You should be sure to have a navigation bar on all of your pages to ensure that from any place on your website, users can easily find what they're looking for. You should also have a sitemap on your site, which acts as a guide to all the locations and pages on your website.

Off-page SEO Factors

Off-page SEO is just as important as on-page SEO. But as you can guess from the name, it doesn’t take place on your site, but on other sites online. This often makes it a more challenging component, but one that is equally important.

Link building

Links from other websites serve as signals of authority in Google’s eyes, because they show that other sites trust your content enough to share it with their readers.

The more links you have from reputable sites, the more Google will trust you – and the higher you’ll be able to rank in search engine results.

Guest articles and blogging

One of the best ways to earn links from is by publishing original content on other sites, then having them link to your site as the source.

Have the opportunity to share your information as an expert? Do it. Even if you have to outsource the writing to your Internet marketing agency, earning links is worth it for your SEO efforts. Publishing articles and guest posts online also builds brand awareness and shows readers that you’re a reliable source of information.

SEO Pricing Packages

Aggressive

  • $600/month after initial investment
  • Up to 80 keyphrases optimized (keyphrases with less than 1M results)
  • 2 content, Link, UX or CRO assets, quarterly earned
  • Creation of up to 5 Google Analytics custom dashboards
  • Initial SEO copywriting articles or blog posts on up to 10 pages (interchangeable with other EM assets)
  • Ongoing quarterly SEO copywriting on up to 5 pages (interchangeable with other EM assets)
  • Up to 50 web lead phone calls tracked per month
  • Local search optimization
  • Access to MarketingCloudFX
  • $4,500-$5,000 initial campaign investment (two-month duration)
  • $600 for progressive monthly optimization (1-year commitment- subsequent 10 months)

Market Leader (ML)

  • $1,000/month after initial investment
  • Up to 150 keyphrases optimized (keyphrases with less than 1M results)
  • 3 Content, Link, UX, or CRO assets, quarterly earned
  • Creation of up to 10 Google Analytics custom dashboards
  • Initial SEO copywriting articles or blog posts on up to 20 pages (interchangeable with other EM assets)
  • Ongoing quarterly SEO copywriting on up to 10 pages (interchangeable with other EM assets)
  • Up to 50 web lead phone calls tracked per month
  • Local search optimization
  • Access to MarketingCloudFX
  • $7,000-$8,000 initial campaign investment (two-month duration)
  • $1,000 progressive monthly optimization (1-year commitment - subsequent 10 months)

ML w/ Earned Media

  • $2,000/month after initial investment
  • Up to 300 keyphrases optimized (keyphrases with less than 1M results)
  • 3 Content, Link, UX, or CRO assets, quarterly earned
  • Creation of up to 10 Google Analytics custom dashboards
  • Initial SEO copywriting articles or blog posts on up to 20 pages (interchangeable with other EM assets)
  • Ongoing quarterly SEO copywriting on up to 10 pages (interchangeable with other EM assets)
  • Up to 50 web lead phone calls tracked per month
  • Local search optimization
  • Access to MarketingCloudFX
  • $7,000-$8,000 initial campaign investment (two-month duration)
  • $2,000 progressive monthly optimization (1-year commitment - subsequent 10 months)

Enterprise

  • Custom price per month after initial investment
  • Custom number of keyphrases optimized
  • Custom quarterly earned media assets
  • Custom Google Analytics dashboards
  • Custom SEO copywriting articles and blogs
  • Custom ongoing quarterly SEO
  • Custom number of web lead phone calls tracked per month
  • Custom local search optimization
  • Access to MarketingCloudFX
  • Custom initial campaign investment
  • Custom progressive monthly optimization

SEO services from WebpageFX

In a world where the number of websites is increasing exponentially every day, you need every advantage you can get to ensure that your company does not get lost in the shuffle. SEO is a proven method to increase your online visibility and attract potential customers to your site.

At WebpageFX, our team has created custom SEO strategies for hundreds of clients in a variety of industries. We’ll work with you to determine the best opportunities for your business, and create a strategy that meets your company’s goals.

Contact us today for more information and a free quote!

READY FOR REAL GROWTH?

Call 844.325.5802

Our specialists will work with your industrial company to create an Internet marketing campaign that’s tailored to your existing goals. We’ll keep the focus on strategies that drive revenue and help your company grow.

Learn what WebpageFX can do for your industrial company and request a free quote!

GET YOUR FREE QUOTE TODAY!

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