A content marketing plan can double your website’s conversion rates, which means more phone calls, quote requests, and leads for your business. If you want to maximize the results of your content marketing strategy, as well as make managing your strategy easier, you need the right tools.
What are the best content marketing tools for industrial companies, though?
The answer is in this blog post, which covers the top content marketing tools (including free ones) for industrial businesses. Learn how your team can use these tools, plus get some additional tips for making your content marketing strategy that much better!
1. Get content ideas with FAQ Fox
Content marketing comes with a few challenges, like brainstorming content ideas. Even if your team starts with dozens of ideas, as your content marketing strategy evolves, it can become challenging to find new and relevant topics.
That’s where FAQ Fox, a free content marketing tool, can help.
With FAQ Fox, your business can generate potential content ideas fast. Just compile some related keywords, a few competitor or industry websites, and FAQ Fox will create a list of related content posts.
If you want to skip adding industry or competitor sites, you can use a pre-generated list of industry websites. For the best results, however, your team should create a list of reference websites to improve the relevancy and accuracy of your results.
2. Create professional-grade images with Canva
More than 50 percent of business-to-business (B2B) marketers make visual assets a priority when it comes to their content marketing strategy. Images are essential because they help users read (and skim) your content, as well as come away with valuable information.
A picture can say a thousand words, however, which is why it’s crucial for your business to publish professional, well-designed images. You want your pictures to not only educate users but also build your credibility and trust with them.
Most marketing teams, however, don’t have a dedicated designer. Instead, you need to hire a freelancer when you want custom images, which takes time, costs money, and often requires multiple drafts. A content marketing tool like Canva eliminates that hassle for your team.
With Canva, your company can create original and professional-grade images fast. If you have zero graphic design experience, you can take advantage of templates, which your team can then customize to your brand, business, and content.
It’s also easy to create images in the sizes you need.
For example, if you want to create an image for a social media post, you can select that size or format in Canva automatically. Or, you can choose to create an image with custom dimensions. Even if you need a custom dimension, many include design templates.
You can also add professional stock photos and graphics to your images.
If you decide to use Canva, you can start with the company’s free pricing plan. This plan works well for most businesses. Canva does offer a paid subscription, which provides access to a few other features, like additional graphics, image resizing, custom fonts, and more.
Price: Free, with paid options available
3. Share your content fast with Buffer
Social media is a critical part of content marketing today. While your business may focus your content marketing strategy on your website, social media is a useful channel for sharing that content with your target audience.
It’s a hassle, though, to post updates across your social media.
If your company uses all the top social media networks, like Facebook, Twitter, Instagram, and LinkedIn, you could spend hours each week writing and publishing posts. It’s not an effective use of your time, which is why Buffer is a must-try content marketing tool.
With Buffer, your team can schedule posts across social media platforms. You can access analytics data too, which helps your company assess the performance of your posts. Even better, Buffer can alert your team to user comments, which you can respond to from within Buffer.
Take advantage of Buffer’s 14-day free trial to see how it can help your business and content strategy.
4. Send targeted emails with MyEmailFX
Email is another core component of content marketing. With email, your team can send personalized (and targeted) content to valuable leads, clients, subscribers and more. Combining email marketing and content marketing can help your company maximize the results of its strategies.
Those results can range from increased quote requests via email to improved client retention rates. Each of these results can make a difference in your business, helping your organization expand its operations, increase its revenue, and build its team.
If you want to make the most of this combined strategy, though, you need a content marketing tool.
MyEmailFX is an example of a top content marketing tool for this task. With MyEmailFX, you can design and send emails, plus segment audiences, evaluate email performance, and launch automated journeys for select audience actions.
Without a content marketing tool like MyEmailFX, it’s almost impossible for your team to take full advantage of email marketing and content marketing. Segmenting an audience, for example, would require dozens of hours from your company to review and separate email lists.
See how MyEmailFX can help your business by signing up for a free trial.
Price: $5, plus 3 cents per recipient
5. Discover valuable keywords with Ahrefs
Search engine optimization (SEO) is a critical part of content marketing. Optimizing your content for search engines, as well as user searches, benefits your content marketing strategy. That’s because SEO improves your visibility in search results, which can direct qualified audience members to your site.
In support of SEO, as well as your content marketing plan, you need to conduct keyword research. Keyword research helps your business discover high-value, low-competition searches that are relevant to your business, industry, and audience.
For example, if your company manufacturers and engineers industrial-grade piping, you may create content around the keyword, “engineering piping cost estimation,” “stainless steel piping cost,” or “304 vs 316 stainless steel.”
Your team can spend a significant amount of time researching keywords. Organizations can maximize the impact of their keyword research with a content marketing tool like Ahrefs. This paid tool provides your company with quick access to valuable keywords.
In an instant, you can discover which keywords a piece of content, like a competitor’s blog post, ranks for in search results. This Ahrefs feature makes it fast and easy for your team to compile a list of related keywords for your content.
Ahrefs can also help your business measure the financial value of your content. Based on the traffic earned by your website, as well as the value of the keywords it ranks for, Ahrefs can evaluate the actual worth of your site.
For your team, this feature makes it easier to explain the impact and value of your content strategy.
6. Launch error-free content with Grammarly
No matter your target audience, it’s essential to publish error-free content. While a typo or grammatical mistake may seem small, it can have a tremendous impact on your audience’s perception of your business.
That’s why industrial companies need to use this free content marketing tool.
Grammarly, which is available as a browser plugin, web app, and even extension for Microsoft Word, reviews your content and alerts your team to potential errors. In a click, your team can fix misspellings, grammatical issues, and more.
This content marketing tool is a quick way for your business to improve the quality (and impact) of your content. Grammarly, however, isn’t a replacement for a hands-on peer review of content. You want someone to proofread and review your content, even after using Grammarly.
That way, you can launch the best possible version of your content.
Price: Free, with paid options available
Get better results from your content marketing strategy
Today, companies can access a variety of content marketing tools, including free ones. A paid or free content marketing tool can save your company time, improve your content quality, and streamline your internal processes.
Go ahead and try some of the above content marketing tools to see how they can help your business!