Articles

Ecommerce websites come in all shapes and sizes and sell almost anything imaginable. Most ecommerce websites have the same basic set up. There is usually a menu of categories or someway to search products, the product pages themselves, and a cart and checkout page. However, not all ecommerce sites are equal. Some are clearly better…

Previously known as Google Webmaster Tools, Search Console is a free service created by Google to help you understand how Google indexes, crawls and analyzes websites. The name change reflects the new landscape of search engine optimization — now marketers, web administrators and business owners, not just webmasters, can use the tools available from Google…

What is a SWOT analysis in marketing? SWOT is an acronym that stands for strengths, weaknesses, opportunities and threats and is frequently used by business owners. The term can be applied to marketing as well. Strengths and weaknesses are viewed by the manager as internal factors while opportunities are viewed as external factors. This means…

AdWords vs. AdWords Express: Which Is Better? One of the best methods to market your business online is pay-per-click (PPC) advertising. PPC ads are advertisements that appear at the top of the search results, above the organic listings. These ads are created through Google’s program: AdWords. As you research PPC, you’ll find that you can…

If your website has not been getting the traffic you desire, you may need to use Search Engine Optimization (SEO) tactics to help improve your site’s visibility. Users typically click on search results that appear on the first page. If you are not ranking on the first page of Google, you will need to make…

The manufacturing sector demands efficiency, ingenuity, and cost-effectiveness — three traits you’ll find in digital marketing, specifically, search engine optimization (SEO). Compared to traditional marketing, SEO lets you reach the audience you want, and it improves your return on investment (ROI). That’s why SEO is so important for manufacturers. At IndustrialFX, we bring more than…

When we think of a product launch, most people will envision a visionary like Steve Jobs presenting a breakthrough idea to throngs of press and brand fanatics. As idealistic as that image is, most companies don’t have product launches that look anything as luxurious as that and still find a way to succeed. Just because…

Your business has found some initial success in social media and you are planning on growing, or you are branching out into social media for the first time and want to do it right. You can be anywhere on the scale of social media ability and be unsure about LinkedIn. Why? LinkedIn is a unique…

As a blogger, your ultimate goal is to drive additional traffic to your website. Creating an effective content calendar can help you achieve your goal and drive more traffic to your blog. To achieve the success you desire, posting randomly every few months will not work. Every blogger has different personalities, skills and time schedules.…