Articles

How to Create an Email Marketing Campaign That Delivers

A man outlines an email marketing campaign for team members

Email offers not only an impressive return on investment ($44 for every $1 invested) but also tremendous performance when it comes to lead generation, producing 50 percent more sales than other lead generation methods. That’s why email marketing is a must-use strategy for industrial and manufacturing businesses. Companies often find the process of creating and…

WebpageFX is a full-service Internet marketing company offering innovative web marketing solutions to mid to large size companies across the globe. As a leader in SEO, web design, ecommerce, website conversion, and Internet marketing services, our firm prides ourselves on driving traffic, converting visitors, and measuring effectiveness to ultimately deliver real results for our clients.

YouTube Video Optimization: How to Optimize Your YouTube Videos in 7 Steps

A man optimizing a YouTube video on a laptop

With almost 2 billion monthly users, YouTube offers access to a massive audience. More than 75 percent of that audience uses YouTube when making a purchase decision, which is why companies (including business-to-business operations) need to take advantage of YouTube. Businesses, however, often struggle when it comes to optimizing their YouTube videos. If you don’t…

WebpageFX is a full-service Internet marketing company offering innovative web marketing solutions to mid to large size companies across the globe. As a leader in SEO, web design, ecommerce, website conversion, and Internet marketing services, our firm prides ourselves on driving traffic, converting visitors, and measuring effectiveness to ultimately deliver real results for our clients.

Assisted Conversions in Google Analytics: A Must-Read Guide

A screenshot of the Google Analytics homepage

When it comes to digital marketing, Google Analytics is critical. It’s a powerful platform that provides unmatched insight into your site’s performance, audience, and results. With all the features available in Google Analytics, however, many businesses don’t take full advantage of them. Assisted conversions in Google Analytics are one example of a tremendously useful feature.…

WebpageFX is a full-service Internet marketing company offering innovative web marketing solutions to mid to large size companies across the globe. As a leader in SEO, web design, ecommerce, website conversion, and Internet marketing services, our firm prides ourselves on driving traffic, converting visitors, and measuring effectiveness to ultimately deliver real results for our clients.

6 PPC Landing Page Best Practices for Your Next Ad Campaign

A man teaches a woman PPC landing page best practices

A pay-per-click (PPC) advertising campaign provides your company with instant access to people interested in your products or services. It’s not enough to create snappy ad copy or target high-value keywords, though. Your business also needs a fast, user-friendly landing page for your PPC ad campaign. Set your campaign up for success by following these…

WebpageFX is a full-service Internet marketing company offering innovative web marketing solutions to mid to large size companies across the globe. As a leader in SEO, web design, ecommerce, website conversion, and Internet marketing services, our firm prides ourselves on driving traffic, converting visitors, and measuring effectiveness to ultimately deliver real results for our clients.

What Should Be On A Homepage

What Should Be On A Homepage

The homepage of a website is arguably the most important page of all. It is often the first page of the site that a visitor comes in contact with, and it is also the page that search engines pay the most attention to. The homepage serves as the face of your company for online visitors,…

WebpageFX is a full-service Internet marketing company offering innovative web marketing solutions to mid to large size companies across the globe. As a leader in SEO, web design, ecommerce, website conversion, and Internet marketing services, our firm prides ourselves on driving traffic, converting visitors, and measuring effectiveness to ultimately deliver real results for our clients.

What Makes a Good Ecommerce Website

What Makes a Good Ecommerce Website

Ecommerce websites come in all shapes and sizes and sell almost anything imaginable. Most ecommerce websites have the same basic set up. There is usually a menu of categories or someway to search products, the product pages themselves, and a cart and checkout page. However, not all ecommerce sites are equal. Some are clearly better…

WebpageFX is a full-service Internet marketing company offering innovative web marketing solutions to mid to large size companies across the globe. As a leader in SEO, web design, ecommerce, website conversion, and Internet marketing services, our firm prides ourselves on driving traffic, converting visitors, and measuring effectiveness to ultimately deliver real results for our clients.

What is Google Search Console?

Google Search - IndustrialFX

Previously known as Google Webmaster Tools, Search Console is a free service created by Google to help you understand how Google indexes, crawls and analyzes websites. The name change reflects the new landscape of search engine optimization — now marketers, web administrators and business owners, not just webmasters, can use the tools available from Google…

WebpageFX is a full-service Internet marketing company offering innovative web marketing solutions to mid to large size companies across the globe. As a leader in SEO, web design, ecommerce, website conversion, and Internet marketing services, our firm prides ourselves on driving traffic, converting visitors, and measuring effectiveness to ultimately deliver real results for our clients.

What Does SWOT Stand For In Marketing

What Does SWOT Stand For In Marketing

SWOT is an acronym that is used by business owners to describe a business’s strengths, weaknesses, opportunities and threats. The term can be applied to marketing as well. Strengths and weaknesses are viewed by the manager as internal factors while opportunities are viewed as external factors. This means that the business can have direct impact…

WebpageFX is a full-service Internet marketing company offering innovative web marketing solutions to mid to large size companies across the globe. As a leader in SEO, web design, ecommerce, website conversion, and Internet marketing services, our firm prides ourselves on driving traffic, converting visitors, and measuring effectiveness to ultimately deliver real results for our clients.

How to Use a Facebook Business Page

So you’ve decided to start using Facebook for your business, that’s great! As of May 2013, over 16 million local business pages have been created on Facebook; now it’s your turn. By creating your Facebook Business Page, you’re joining a huge online community filled with many opportunities to promote your company. Basically, you’re getting free…

WebpageFX is a full-service Internet marketing company offering innovative web marketing solutions to mid to large size companies across the globe. As a leader in SEO, web design, ecommerce, website conversion, and Internet marketing services, our firm prides ourselves on driving traffic, converting visitors, and measuring effectiveness to ultimately deliver real results for our clients.

AdWords vs. AdWords Express: Which Is Better?

A woman uses Google to search, "Google AdWords vs. Google AdWords Express"

AdWords vs. AdWords Express: Which Is Better? One of the best methods to market your business online is pay-per-click (PPC) advertising. PPC ads are advertisements that appear at the top of the search results, above the organic listings. These ads are created through Google’s program: AdWords. As you research PPC, you’ll find that you can…

WebpageFX is a full-service Internet marketing company offering innovative web marketing solutions to mid to large size companies across the globe. As a leader in SEO, web design, ecommerce, website conversion, and Internet marketing services, our firm prides ourselves on driving traffic, converting visitors, and measuring effectiveness to ultimately deliver real results for our clients.