Articles

Since the majority of Americans prefer Google as their search engine of choice, it is obvious why so many companies choose to bid on PPC ad space in the Google search results page. However, studies show that advertising on Bing could actually yield a higher ROI for some industries. So, where should your industrial company…

In the industrial industry, visual content is especially important. The big machinery and expansive projects are brought to life with visual content, and your website can be nearly ineffective without it. A typical industrial company’s website usually includes some form of visual content, but are they fully optimized?

Your industrial company stands out from your competitors in the products and services you provide, the way you do business, and your company culture. But do you also stand out in terms of your content? The content on your website is incredibly important and should be exclusive to your industrial company. This means the content…

As much as a catchy phrase with an exclamation point at the end looks like it grabs attention on your contact forms, there’s always more to the equation. “Contact us!” seems like it would be the best way to get a customer to contact you, but is it? While contact form leads are incredibly important…

In an industry where generating new leads is a primary focus, it can be easy to get caught up in the excitement of a new lead coming through. Whether the lead is a contact form submission, a phone call, or a newsletter signup, new leads mean more business. So, why is it that so many…

Every business is aware that SEO is an essential part of modern business. Short for search engine optimization, SEO practices help move the needle upward in terms of search engine rankings. One of the keys to keeping track of your SEO is to measure certain metrics on a regular basis. These metrics can be of…

Most people have heard of search engine optimization, or SEO. It’s a commonly used phrase, even among people who might not deal with it every day. SEO is often used as an umbrella term to describe keyword-optimized content, but what about SEO that is unseen, existing in the backend realm of a website? That’s technical…

Search engine optimization, or SEO, can seem like a mythical beast in some ways. It’s been highly talked about, and highly misunderstood as well. In fact, there are several general misconceptions about optimization strategies and techniques, including the nine we’ve listed here.   #1: It’s a one-time fix. SEO is a process — not a…

Search engine optimization, or SEO, happens on numerous levels, including local. While many aspects of local SEO are similar to other types of SEO, there are some notable differences. Being aware of these differences and doing what you can to enhance your SEO on the local level, will generate more inbound lead generation, improve search…