Posts by IndustrialFX Team

With almost 2 billion monthly users, YouTube offers access to a massive audience. More than 75 percent of that audience uses YouTube when making a purchase decision, which is why companies (including business-to-business operations) need to take advantage of YouTube. Businesses, however, often struggle when it comes to optimizing their YouTube videos. If you don’t…

When it comes to digital marketing, Google Analytics is critical. It’s a powerful platform that provides unmatched insight into your site’s performance, audience, and results. With all the features available in Google Analytics, however, many businesses don’t take full advantage of them. Assisted conversions in Google Analytics are one example of a tremendously useful feature.…

A pay-per-click (PPC) advertising campaign provides your company with instant access to people interested in your products or services. It’s not enough to create snappy ad copy or target high-value keywords, though. Your business also needs a fast, user-friendly landing page for your PPC ad campaign. Set your campaign up for success by following these…

The homepage of a website is arguably the most important page of all. It is often the first page of the site that a visitor comes in contact with, and it is also the page that search engines pay the most attention to. The homepage serves as the face of your company for online visitors,…

Ecommerce websites come in all shapes and sizes and sell almost anything imaginable. Most ecommerce websites have the same basic set up. There is usually a menu of categories or someway to search products, the product pages themselves, and a cart and checkout page. However, not all ecommerce sites are equal. Some are clearly better…

Previously known as Google Webmaster Tools, Search Console is a free service created by Google to help you understand how Google indexes, crawls and analyzes websites. The name change reflects the new landscape of search engine optimization — now marketers, web administrators and business owners, not just webmasters, can use the tools available from Google…

What is a SWOT analysis in marketing? SWOT is an acronym that stands for strengths, weaknesses, opportunities and threats and is frequently used by business owners. The term can be applied to marketing as well. Strengths and weaknesses are viewed by the manager as internal factors while opportunities are viewed as external factors. This means…

AdWords vs. AdWords Express: Which Is Better? One of the best methods to market your business online is pay-per-click (PPC) advertising. PPC ads are advertisements that appear at the top of the search results, above the organic listings. These ads are created through Google’s program: AdWords. As you research PPC, you’ll find that you can…

If your website has not been getting the traffic you desire, you may need to use Search Engine Optimization (SEO) tactics to help improve your site’s visibility. Users typically click on search results that appear on the first page. If you are not ranking on the first page of Google, you will need to make…