Search Engine Optimization (SEO) can be challenging. Trying to figure out the best way to gain visibility for your website and rank is tough competition. But thankfully, you don\u2019t have to navigate it on your own.\u00a0<\/p>\n\n\n\n
Thanks to individuals and companies who seek to make marketers\u2019 lives easier and more efficient, SEO tools are available to the masses of people looking for smarter and efficient ways of marketing their business.\u00a0<\/p>\n\n\n\n
A wealth of information and software is at your fingertips.\u00a0 We\u2019ve put together a list of 10 of the top SEO tools, both free and paid, that you need to try.<\/p>\n\n\n\n
It\u2019s not about trying all of them, it’s about finding the best SEO tool for you and your business.<\/p>\n\n\n\n
SEMrush<\/a> started out with a small group of IT and SEO professionals looking to make online competition fair and transparent.\u00a0 They are now one of the top paid SEO tools for marketing professionals.\u00a0<\/p>\n\n\n\n Their SEO tool does your keyword research and tracks the keyword strategy used by your competition. Get recommendations on related keywords and even explore multinational and multilingual environments. They also provide you with over 20 million keyword ideas to help provide you the best targeted keywords for your business.\u00a0\u00a0<\/p>\n\n\n\n One of their most popular tools is their side-by-side domain comparisons, allowing you to easily compare your website to your competitors and identify strengths and weaknesses in your SEO. With many more features like analytics reporting and their On-Page SEO Checker, you\u2019ll have a comprehensive tool to drive business success.<\/p>\n\n\n\n Ahrefs is one of the most recommended SEO tools online and the second-largest web crawler after Google. Their most popular feature is their Site Audit tool, which crawls all the pages on your website and provides each page with an overall SEO health score and notifies you of issues to help improve your SEO.\u00a0<\/p>\n\n\n\n You can also use Ahrefs<\/a> to see your competitor\u2019s backlink and rankings to help you leverage your own website and rankings. <\/p>\n\n\n\n Who better than Google to help improve your SEO? This free tool is a great start for newbie webmasters to get started in SEO.\u00a0<\/p>\n\n\n\n Google\u2019s Search Console<\/a> helps you to measure your site\u2019s search traffic and performance, along with providing an in-depth analysis of your site\u2019s impressions, clicks, and position in Google Search. This helps to ensure your site is Google-friendly.<\/p>\n\n\n\n Google\u2019s suite of tools is a great way to get started, and help is always available via the Webmasters Help Community<\/a>.<\/p>\n\n\n\n As one of the leading SEO tools, it\u2019s no wonder marketers choose Moz<\/a>.\u00a0 Their suite of SEO tools helps you to target the right keywords and understand how people are searching for your product\/service as you can create high-quality content.<\/p>\n\n\n\n Moz also crawls and audits your site to gives you insight into how your site is performing and how you can improve it. Ensure maximum potential for rank with their on-page optimization and find link opportunities to gain an edge on your competitors with Moz Pro\u2019s Link Explorer. Siteliner<\/a> is a free SEO analysis tool that explores your website, revealing key issues that affect your site quality and SEO ranking. Their tool addresses issues such as duplicate content, broken links, and on-page reports.\u00a0<\/p>\n\n\n\n Siteliner also identifies pages on your site that are the most prominent to search engines based on link patterns on your site. This is a simple yet perfect tool to help identify and remedy potential problems on your site and improve quality and value.<\/p>\n\n\n\n While SpyFu<\/a> does have a premium version, their free version is great if you\u2019re just starting out. SpyFu\u2019s successful search marketing formula allows you to easily view the number of times a keyword gets searched every month, while also seeing how difficult a keyword is to rank for.\u00a0<\/p>\n\n\n\n You can also monitor your competitor\u2019s PPC campaigns and find keywords you have yet to capitalize on. You can search your competitors or your own website to find how many organic keywords you have as well as the quality of backlinks for a specific keyword. They are by far one of the most detailed SEO analysis tools out there.<\/p>\n\n\n\n Screaming Frog<\/a> is considered one of the industry\u2019s leading SEO analysis tools for technical SEO audits. The speed at which their tool analyzes a website is faster than most SEO tools.<\/p>\n\n\n\n Their tool also informs you of broken links and duplicate data, along with on-page analysis of your site\u2019s page titles and meta descriptions. This is a fantastic tool to help you crawl competitor sites and get a broad overview of what they\u2019re doing.<\/p>\n\n\n\n Majestic<\/a> helps build the strongest SEO backlink campaigns to drive organic traffic. They mainly focus on one aspect of SEO and that is backlinks – but they do it very well. Their Site Explorer feature allows you to see an overview of the number of backlinks that you have, as well as top keywords driving backlinks.\u00a0<\/p>\n\n\n\n If you\u2019re looking for a tool to help you build backlinks and, then Majestic is a great tool.<\/p>\n\n\n\n Ubersuggest, created by Neil Patel<\/a>, is a free keyword tool that helps you generate 100s of keyword ideas. From short to long-term keyword phrases, this tool will help you generate lists of keywords based on what is working for your competition. You\u2019ll also see the volume and seasonal trends of your keywords.\u00a0<\/p>\n\n\n\n This tool isn\u2019t only for keyword research, Ubersuggest<\/a> also gives you insight into your competitor’s SEO and content marketing strategies, helps you generate content ideas based on content in a given keyword, as well as issues with backlinks and opportunities to improve.<\/p>\n\n\n\n For a free tool, this is a great way to optimize your SEO content strategy.<\/p>\n\n\n\n2. Ahrefs: SEO Keyword Tool<\/strong><\/h4>\n\n\n\n
3. Google Search Console<\/strong><\/h4>\n\n\n\n
4. MozPro: SEO Software<\/strong><\/h4>\n\n\n\n
<\/p>\n\n\n\n5. Siteliner: SEO Analysis Tool<\/strong><\/h4>\n\n\n\n
6. SpyFu: Free SEO Tool<\/strong><\/h4>\n\n\n\n
7. Screaming Frog: Online SEO Software<\/strong><\/h4>\n\n\n\n
8. Majestic: SEO Marketing Tool<\/strong><\/h4>\n\n\n\n
9. Ubersuggest: Free Keyword Tracking Tool<\/strong><\/h4>\n\n\n\n
10. Answer the Public: Free SEO Tool<\/strong><\/h4>\n\n\n\n