{"id":1802,"date":"2019-04-26T09:00:33","date_gmt":"2019-04-26T09:00:33","guid":{"rendered":"https:\/\/www.industrialfx.com\/?p=1802"},"modified":"2020-11-17T21:50:37","modified_gmt":"2020-11-17T21:50:37","slug":"what-are-ad-extensions","status":"publish","type":"post","link":"https:\/\/www.industrialfx.com\/what-are-ad-extensions\/","title":{"rendered":"What Are Ad Extensions? (Plus 5 Must-Use Ad Extensions)"},"content":{"rendered":"

Whether your business advertises on Google or Bing, you can take advantage of ad extensions. With ad extensions, which include additional information about your company, your business can improve your click-through rate (CTR), conversion rates, and campaign successes.<\/p>\n

Learn more about ad extensions, from what they are to which ad extensions to use, now!<\/p>\n

<\/p>\n

What are ad extensions?<\/h2>\n

Ad extensions, which you can access for free in Google Ads<\/a> and Bing Ads<\/a>, provide additional information about your business to users. With an ad extension, your company can share your phone number, product pages, customer reviews, and more.<\/p>\n

\"Ad<\/p>\n

While you can add extensions to your ad, advertising platforms like Google Ads and Bing Ads do not guarantee that your ads will appear with these extensions. A few factors determine whether your ad shows with ad extensions, including its relevance and quality.<\/p>\n

Even if your ad doesn\u2019t appear with an extension all the time, it\u2019s worth including ad extensions. They increase the value of your ad (from a user perspective) by offering valuable information, like your prices, phone number, ratings, and more.<\/p>\n

5 ad extensions to improve your ad campaigns<\/h2>\n

Now, are you ready to take advantage of ad extensions in your company\u2019s advertising campaigns? Whether you\u2019re using Google Ads or Bing Ads, your business should take advantage of ad extensions to offer a better experience for web browsers.<\/p>\n

Get started with these five powerful ad extensions:<\/p>\n

1.      Sitelink extensions<\/h4>\n

A sitelink extension updates your ad with links to at least two (and up to six) specific pages on your website. If you offer heating and cooling services, for example, your sitelink extension may feature links to your emergency, maintenance, and installation services.<\/p>\n

\"A<\/p>\n

If you decide to use sitelink extensions in your ad campaigns, you can specify the title and description of your links. You may title your emergency services as \u201c24\/7 Emergency Services\u201d with the description, \u201cGet immediate assistance 24\/7\/365 from a certified team.\u201d<\/p>\n

You can also schedule your sitelink extension to appear on specific days, times, and even dates.<\/p>\n

2.      Call extensions<\/h4>\n

A call extension updates your ad with a phone number to your business. Users can click on this phone number to call your business, which is invaluable when someone on mobile searches for your company, services, or products.<\/p>\n

The best part is that your business can set your call extension only to appear when your team is available to answer. You can also track or count calls as a conversion, which is helpful for companies offering emergency services, like for heating, plumbing, or electricity.<\/p>\n

\"A<\/p>\n

If you decide to use call extensions in your ad campaigns, you cannot use the following numbers:<\/p>\n