{"id":168,"date":"2017-02-02T19:59:34","date_gmt":"2017-02-02T19:59:34","guid":{"rendered":"https:\/\/www.industrialfx.com\/?p=168"},"modified":"2021-12-22T15:00:52","modified_gmt":"2021-12-22T15:00:52","slug":"common-misconceptions-seo","status":"publish","type":"post","link":"https:\/\/www.industrialfx.com\/common-misconceptions-seo\/","title":{"rendered":"Common Misconceptions About SEO"},"content":{"rendered":"<div class=\"entry clr\">\n<p>Search engine optimization, or SEO, can seem like a mythical beast in some ways. It\u2019s been highly talked about, and highly misunderstood as well. In fact, there are several general misconceptions about optimization strategies and techniques, including the nine we\u2019ve listed here.<span id=\"more-918\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #003366;\"><strong>#1: It\u2019s a one-time fix.<\/strong><\/span><\/h4>\n<p>SEO is a process \u2014 not a quick solution or Band-Aid. If you\u2019re having problems wooing visitors to your website, adding a few keywords to your strongest pages isn\u2019t going to magically make people flock to your door. SEO needs to be part of a comprehensive marketing program, rather than something that\u2019s tackled with a one-and-done attitude.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #003366;\"><strong>#2: It\u2019s easy to do in-house.<\/strong><\/span><\/h4>\n<p>Can you do SEO in-house? Yes. Is it simple? No.<\/p>\n<p>Ironically, many companies try to assign SEO to employees who may not have an SEO background, or any SEO experience at all. SEO is much more than keyword development and targeting. It involves a deep understanding of the way the Internet works, as well as how your website is set up, coded and advertised\/marketed. If you have someone who is an SEO expert on your payroll, by all means use his or her expertise to your advantage.<\/p>\n<p>But if you don\u2019t have that benefit, it\u2019s best to call on an SEO specialist.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #003366;\"><strong>#3: It\u2019s all about content.<\/strong><\/span><\/h4>\n<p>When most individuals think about SEO, or are asked to describe the SEO process, they start talking about keywords and keyword phrases. This is a terrific starting point, but SEO goes far beyond the on-page content you see on your landing pages, blog pages or SKU pages. Content is a wonderful starting point for a discussion on SEO, but it\u2019s certainly not where SEO ends.<\/p>\n<p>SEO is far more comprehensive, which is why a smart SEO strategy that\u2019s been carefully designed can work so beautifully.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #003366;\"><strong>#4: It can\u2019t be done on social media.<\/strong><\/span><\/h4>\n<p>This is a newer myth that\u2019s taken hold, and it\u2019s rooted in the idea that any on-page SEO on social media sites is somehow going to be wasted. In actuality, you can get some great, organic, SEO-boosting backlinks from social media posts and shares. You just have to understand how the process works to take advantage of it.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #003366;\"><strong>#5: It doesn\u2019t work for small businesses.<\/strong><\/span><\/h4>\n<p>Another notion is that small businesses with limited websites don\u2019t need SEO because they can\u2019t compete with the larger businesses in their markets. The exact opposite is true!<\/p>\n<p>SEO can help drive customers to small businesses, and even startups. The secret is to develop an SEO strategy that\u2019s foolproof, generally with the help of a professional.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #003366;\"><strong>#6: It\u2019s always expensive.<\/strong><\/span><\/h4>\n<p>Speaking of professionals, some business owners worry that the cost of SEO is going to be astronomical. Great SEO doesn\u2019t have to break your budget, though. In fact, it should more than pay for itself. Remember that the purpose of SEO is to get leads. If you convert those leads to new customers, you\u2019ll be gaining profits from your SEO investment.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #003366;\"><strong>#7: It operates in a vacuum.<\/strong><\/span><\/h4>\n<p>An SEO strategy doesn\u2019t happen in a standalone environment. It needs to be structured to fit within your sales funnel and other marketing approaches.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #003366;\"><strong>#8: It\u2019s something one person can do, as well as several people.<\/strong><\/span><\/h4>\n<p>Although SEO can be done by an individual, it\u2019s much better when you have a whole team working on your SEO solutions. A team provides collective experience and feedback, and tends to generate better SEO results.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #003366;\"><strong>#9: It\u2019s a shot in the dark.<\/strong><\/span><\/h4>\n<p>Actually, SEO is scientifically driven. Yes, there are creative elements to the SEO process, but it\u2019s still systematic. This helps guide SEO strategists, and gives a strong foundation for higher chances of SEO success.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Search engine optimization, or SEO, can seem like a mythical beast in some ways. It\u2019s been highly talked about, and highly misunderstood as well. In fact, there are several general misconceptions about optimization strategies and techniques, including the nine we\u2019ve listed here. &nbsp; #1: It\u2019s a one-time fix. SEO is a process \u2014 not a&hellip;<\/p>\n","protected":false},"author":3,"featured_media":380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Common misconceptions About SEO - IndustrialFX<\/title>\n<meta name=\"description\" content=\"Do you want to know more about SEO and common misconceptions that people often misunderstand. 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