{"id":1585,"date":"2018-06-01T09:00:55","date_gmt":"2018-06-01T09:00:55","guid":{"rendered":"https:\/\/www.industrialfx.com\/?p=1585"},"modified":"2021-06-14T11:34:44","modified_gmt":"2021-06-14T11:34:44","slug":"seo-guide-for-manufacturing-companies","status":"publish","type":"post","link":"https:\/\/www.industrialfx.com\/seo-guide-for-manufacturing-companies\/","title":{"rendered":"SEO Guide for Manufacturing Companies: 7 Steps for Driving Leads and Revenue"},"content":{"rendered":"<p>The manufacturing sector demands efficiency, ingenuity, and cost-effectiveness \u2014 three traits you\u2019ll find in digital marketing, specifically, <a href=\"https:\/\/www.industrialfx.com\/digital-marketing-manufacturers\/seo\/\">search engine optimization (SEO)<\/a>. Compared to traditional marketing, SEO lets you reach the audience you want, and it improves your return on investment (ROI). That&#8217;s why SEO is so important for manufacturers.<\/p>\n<p>At IndustrialFX, we bring more than 20 years of Internet marketing experience to manufacturers around the globe. We\u2019ve generated more than two million leads so far, which is why we\u2019ve compiled an essential SEO guide for manufacturing companies.<\/p>\n<p>Dive into our breakdown of SEO and case studies below or contact us to learn more at <strong>844-325-5802<\/strong>.<\/p>\n<p><!--more--><\/p>\n<h2>What is search engine optimization?<\/h2>\n<p>SEO is an umbrella term used to describe numerous strategies designed to optimize your website and improve its ranking in search results. While some industrial marketing companies only focus on boosting your website\u2019s ranking, we focus on improving its ranking for keywords that convert.<\/p>\n<p>What that means is we drive valuable, qualified traffic to your website \u2014 versus any traffic. That translates to phone calls, quote requests, and emails from an audience that\u2019s looking to invest in your products or services.<\/p>\n<p>It\u2019s smart, result-driven SEO, which is why we&#8217;re the leading performance-driven digital marketing agency in the U.S.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1591\" src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/on-page-seo-versus-off-page-seo.png\" alt=\"The difference between on-page and off-page SEO\" width=\"864\" height=\"250\" srcset=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/on-page-seo-versus-off-page-seo.png 864w, https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/on-page-seo-versus-off-page-seo-300x87.png 300w, https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/on-page-seo-versus-off-page-seo-768x222.png 768w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><\/p>\n<p>Our team utilizes several SEO strategies, which include on-page and off-page SEO:<\/p>\n<h4>On-Page SEO<\/h4>\n<p>Your <a href=\"https:\/\/www.webpagefx.com\/internet-marketing\/what-is-on-page-seo.html\">on-page SEO<\/a> refers to optimizing your website. The idea is that you\u2019re improving the functionality of your website and its elements for search engines, which crawl and index your website\u2019s pages to display in search results.<\/p>\n<p>A product page, for instance, may feature the name, colors, and images of an item, but nothing else. If you wanted to improve its ranking, you\u2019d optimize it with a product description that incorporates relevant keywords, plus a keyword-optimized title tag, meta description, and URL.<\/p>\n<p>Keeping your website updated is another component of on-page SEO. Instead of updating all your static pages, such as for your products or services, and returning to the day-to-day grind, you\u2019d continue to <a href=\"https:\/\/www.industrialfx.com\/digital-marketing-manufacturers\/content-marketing\/\">add content<\/a> on a regular basis. A blog is an excellent way to keep your website fresh \u2014 which search engines like to see.<\/p>\n<h4>Off-Page SEO<\/h4>\n<p>Your <a href=\"https:\/\/www.webpagefx.com\/internet-marketing\/what-is-off-page-seo.html\">off-page SEO<\/a> refers to improving the authority or trustworthiness of your website. For this part of SEO for manufacturing companies, you\u2019re working to build votes of confidence \u2014 or links \u2014 from other quality websites.<\/p>\n<p>In most cases, it\u2019s not your product or service pages that websites in your industry will link to, but creative, informative, and <a href=\"https:\/\/www.industrialfx.com\/top-5-reasons-industrial-website-include-unique-content\/\">unique content<\/a> that you produce on your blog. That\u2019s why <a href=\"https:\/\/www.industrialfx.com\/digital-marketing-manufacturers\/content-marketing\/\">content marketing<\/a> is a core feature of SEO, as you have to generate new content on a routine basis.<\/p>\n<p>For many manufacturers, earning links from other websites is one of the most challenging aspects of SEO. That\u2019s why it helps to have an industrial SEO partner, like IndustrialFX, which invests the time to learn your industry to earn you valuable links, mentions, and press coverage from high-quality websites.<\/p>\n<p>It\u2019s one of the reasons why our client retention rate is almost 100 percent.<\/p>\n<h2>What does SEO for manufacturing companies include?<\/h2>\n<p>To break-down SEO further, let\u2019s look at what <a href=\"https:\/\/www.industrialfx.com\/digital-marketing-manufacturers\/seo\/\">SEO for manufacturing companies<\/a> includes:<\/p>\n<ul>\n<li>Keyword research<\/li>\n<li>Content development<\/li>\n<li>Keyword or keyphrase optimization<\/li>\n<li>Local search optimization<\/li>\n<li><a href=\"https:\/\/www.industrialfx.com\/digital-marketing-industrial-companies\/conversion-rate-optimization\/\">Conversion rate optimization<\/a><\/li>\n<li>Copywriting<\/li>\n<li>Lead tracking<\/li>\n<\/ul>\n<p>Manufacturers will often use SEO in coordination with other digital marketing tools, such as:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.industrialfx.com\/digital-marketing-manufacturers\/ppc\/\">Pay-per-click (PPC) advertising<\/a><\/li>\n<li><a href=\"https:\/\/www.industrialfx.com\/digital-marketing-manufacturers\/content-marketing\/\">Content marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.industrialfx.com\/digital-marketing-manufacturers\/social-media\/\">Social media marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.industrialfx.com\/digital-marketing-manufacturers\/web-design-2\/\">Web design<\/a><\/li>\n<\/ul>\n<p>How you decide to incorporate SEO into your manufacturing company depends on your goals, as well as budget and market sector. Depending on the level of competition you have, you may only require SEO, versus PPC and SEO. Or, you may refresh your entire website to launch a full-on digital marketing plan.<\/p>\n<p>For example, our partnership with Sharretts Plating, an industrial plating service provider, consisted of content marketing, web design, and SEO. The result was a substantial increase in organic search engine traffic \u2014 <a href=\"https:\/\/www.industrialfx.com\/our-clients-and-results\/results\/\">more than 160 percent<\/a> \u2014 and a rise in quote requests.<\/p>\n<p>That\u2019s why we offer customized plans, plus provide you with a dedicated account manager. They\u2019ll learn the ins-and-outs of your industry and company, recommending services that respect your budget and offer the most value and results.<\/p>\n<h2>How does industrial SEO improve lead generation and revenue<\/h2>\n<p>For business owners, as well as marketers without digital marketing experience, it\u2019s natural to ask about search engine optimization\u2019s role in lead generation, which is a critical factor when you\u2019re looking to earn new sources of revenue.<\/p>\n<p>The reason SEO is so valuable to lead generation for industrial companies is that more people \u2014 from your everyday consumer to your business-to-business (B2B) client \u2014 are using search engines to find their next purchase.<\/p>\n<p>In fact, <a href=\"https:\/\/www.webpagefx.com\/blog\/marketing\/108-fresh-marketing-stats-2017\/\">more than 70 percent of B2B clients<\/a> start their product research with a search engine, whether it\u2019s Google, Bing, or Yahoo. Many users also stick to the first page of search results, which is why <a href=\"https:\/\/searchenginewatch.com\/sew\/study\/2276184\/no-1-position-in-google-gets-33-of-search-traffic-study\">33 percent of all search traffic<\/a> goes to the first website in search results.<\/p>\n<p>Because of that, it\u2019s essential to have your website appear on the first page of search results \u2014 and you need to optimize your website to accomplish that. Otherwise, you\u2019ll miss out on valuable leads, and not because of your product, staff, or service, but because your website doesn\u2019t appear soon enough.<\/p>\n<p>To maximize your revenue and lead generation, however, you need to implement SEO the right way. That means researching your audience and targeting the phrases they\u2019re using across search engines, as well as avoiding shady SEO practices, such as keyword stuffing.<\/p>\n<p>When you do that, you\u2019ll maximize the advantages of SEO.<\/p>\n<h2>Benefits of SEO for manufacturers<\/h2>\n<p>Our SEO guide for manufacturing companies aims to not only explain SEO and provide tips for incorporating it into your business but also answer a lot of the questions surrounding SEO, like how it benefits you and your operation.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1589\" src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/benefits-of-seo-for-manufacturers.png\" alt=\"The benefits of SEO for manufacturers\" width=\"864\" height=\"250\" srcset=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/benefits-of-seo-for-manufacturers.png 864w, https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/benefits-of-seo-for-manufacturers-300x87.png 300w, https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/benefits-of-seo-for-manufacturers-768x222.png 768w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><\/p>\n<p>With SEO, there are several advantages \u2014 which you can measure and monitor. As an example, let\u2019s say you\u2019re the manager of a manufacturing plant for fasteners and decide to invest in SEO. With a smart campaign strategy, you can see several results, including:<\/p>\n<ul>\n<li>Improved lead generation for bulk orders exceeding 100,000 units<\/li>\n<li>Increased conversion rates for website visitors that land on your fastener product page<\/li>\n<li>Heightened brand awareness and online presence among your competitors<\/li>\n<li>Improved search engine rankings and click-through-rates (CTR) for relevant keywords, like \u201cbulk stainless steel fasteners&#8221;<\/li>\n<\/ul>\n<p>The tool that many manufacturers use to track SEO performance is <a href=\"https:\/\/www.google.com\/analytics\/\">Google Analytics<\/a>. We go beyond that though, also utilizing our proprietary software, <a href=\"https:\/\/www.industrialfx.com\/our-clients-and-results\/competitive-advantage-tech-platform\/\">MarketingCloudFX<\/a>, which is the leading return-on-investment (ROI) tracking software technology in the industry.<\/p>\n<p>It provides you with complete access to your SEO campaign and lets us offer complete transparency.<\/p>\n<h2>How do you measure the success of industrial SEO?<\/h2>\n<p>Unlike traditional marketing, digital marketing lets you track the success of your efforts \u2014 including your industrial SEO. While industrial marketing companies may differ in their approach, we focus on a comprehensive set of <a href=\"https:\/\/www.industrialfx.com\/seo-metrics-matter\/\">SEO metrics<\/a> and recommend you do the same.<\/p>\n<p>Assess the following metrics for SEO:<\/p>\n<h4>Conversion Rates<\/h4>\n<p>This data point is likely one you already focus on because of its financial value. All your landing pages, which are pages that a user enters your website through, should have a conversion goal.<\/p>\n<p>Some examples of conversion goals include:<\/p>\n<ul>\n<li>Downloading a resource on fastener types<\/li>\n<li>Contacting a team member about bulk orders<\/li>\n<li>Signing up for a newsletter on the fastener industry and company news<\/li>\n<li>Requesting a quote for a bulk order of fasteners<\/li>\n<\/ul>\n<p>In most cases, you can expect your conversion rates to vary over time, such as during your busy season. If you look at your conversion rates over an extended period, for example, you may notice valleys and hills. A sudden change in your rates that becomes a trend, however, needs assessment.<\/p>\n<h4>Organic Search Rankings and Traffic<\/h4>\n<p>Whether it\u2019s SEO for manufacturing companies or distribution centers, the goal is to improve your ranking in organic search results. That\u2019s why you need to analyze how much traffic you\u2019re driving through organic search.<\/p>\n<p>It\u2019s important to note, SEO is a long-term investment. It delivers results over time \u2014 not overnight \u2014 so if you\u2019re not ranking on page one right after publishing your newest page, don\u2019t worry. If that trend continues, though, you may want to re-evaluate your keyword research.<\/p>\n<p>Like the other SEO metrics mentioned, you can check your organic search rates in <a href=\"http:\/\/google.com\/analytics\">Google Analytics<\/a>.<\/p>\n<h4>Popular Pages<\/h4>\n<p>Another metric to pay attention to is your popular pages. Look at the pages that receive the most traffic, conversions, or dwell time, and investigate why. What makes that content engaging, shareable, and high-ranking?<\/p>\n<p>When you discover why those pages work, you can apply it to existing or future pages.<\/p>\n<h2>7 steps to create a successful SEO plan for your manufacturing business<\/h2>\n<p>Ready to implement an SEO plan for your manufacturing company? Start with these seven steps:<\/p>\n<h4>1. CREATE AN SEO-FRIENDLY WEBSITE STRUCTURE<\/h4>\n<p>A lot of times, companies will focus on the content of a page and miss the structure and design of it. In SEO, your page content and structure matter \u2014 both for users and for search engines. That\u2019s why you need to create easy-to-read pages that users and Google can navigate with ease.<\/p>\n<p>Build an SEO-friendly website structure by collaborating with your development team. Your in-house developers will likely make modifications to your website\u2019s code, while you\u2019ll revise the structure of your content. You can also partner with IndustrialFX, as we work as an extension of your team.<\/p>\n<p>Plus, we provide unparalleled industrial SEO expertise. That\u2019s why our clients, on average, see a 20 percent increase in their revenue.<\/p>\n<p>In some instances, your profits may rise even more. Our work for Keystone Industries, a dental product manufacturer and supplier, for instance, led to a <a href=\"https:\/\/www.webpagefx.com\/Internet-Marketing-Stats.html\">more than 600 percent increase<\/a> in organic search transactions.<\/p>\n<h4>2. RESEARCH RELEVANT KEYWORDS<\/h4>\n<p>A core part of SEO is keyword research. Dedicate the time to creating buyer personas and identifying their wants, needs, and motives. Otherwise, you may end up targeting keywords that fail to deliver when it comes to traffic and conversions.<\/p>\n<p>Depending on your business, you may chat with your clients every day and hear about what they\u2019re looking to learn, such as how to clean a new piece of machinery, choose a finish for an application, or compare different accessories.<\/p>\n<p>If not, visit online forums and websites that focus on your industry and its niche. See what people are writing, commenting, and asking. A website like <a href=\"https:\/\/www.quora.com\/\">Quora<\/a>, for instance, can serve as an excellent resource for you.<\/p>\n<p>Bookmark <a href=\"https:\/\/neilpatel.com\/ubersuggest\/\">Ubersuggest<\/a> and <a href=\"https:\/\/keywordtool.io\/ubersuggest-alternative\">Keyword Tool<\/a> as well. They\u2019re both free keyword research tools that help you discover additional keywords fast. Plus, they provide essential information about a keyword\u2019s search volume and competition.<\/p>\n<p>In most instances, you\u2019ll want to avoid broad, high-competition keywords \u2014 also known as short-tail keywords. While they have a lot of search volume, the competitiveness to rank for them makes your work harder. Plus, the user intent behind them varies.<\/p>\n<p>A search for \u201cheavy equipment,\u201d for example, may have the following motivations behind it:<\/p>\n<ul>\n<li>Researching heavy equipment<\/li>\n<li>Purchasing heavy equipment<\/li>\n<li>Understanding heavy equipment types<\/li>\n<li>Maintaining heavy equipment<\/li>\n<li>Repairing heavy equipment<\/li>\n<li>Operating heavy equipment<\/li>\n<li>Selling heavy equipment<\/li>\n<\/ul>\n<p>A short-tail keyword also opens you to an audience outside of your target customer.<\/p>\n<p>That\u2019s why you want to target specific, low-competition keywords \u2014 also known as long-tail keywords. Instead of targeting, \u201cheavy equipment,\u201d you\u2019d narrow your focus and try for a keyword like, \u201cbackhoe attachment for small tractor.\u201d<\/p>\n<p>Aim to target your most valuable keywords first, then move onto the less valuable ones.<\/p>\n<h4>3. DEVELOP ORIGINAL CONTENT ON A REGULAR BASIS<\/h4>\n<p>An ongoing challenge for manufacturing companies is brainstorming new website and blog content on a regular basis. It\u2019s essential to create content that\u2019s not only informative and engaging but also original to encourage users to visit your website and share your content.<\/p>\n<p>Get ideas for new content by keeping active on those industry forums, as well as Quora. People are always asking questions, which you can answer through a blog post. The benefit of creating 100 percent original content is that it can make the process of earning backlinks easier.<\/p>\n<p>A few examples of content you can create for your manufacturing company\u2019s SEO plan include:<\/p>\n<ul>\n<li>Infographics<\/li>\n<li>Blog posts<\/li>\n<li>Videos<\/li>\n<li>Newsletters<\/li>\n<li>And more<\/li>\n<\/ul>\n<p>Before publishing your content, make sure you can skim through it \u2014 which is what users do today. Use keyword-optimized headlines and sub-headings, as well as images, graphics, and videos, to break-up your text. Keep paragraphs to two to three lines as well.<\/p>\n<p>End your content with a call-to-action (CTA) too, such as for contacting your team for a free quote.<\/p>\n<h4>4. JUMP-START PAGE SPEEDS<\/h4>\n<p>Prioritize page speed optimization in your manufacturing company\u2019s SEO strategy. A variety of free tools are available that can help you assess the loading times of your pages, including <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\">PageSpeed Insights<\/a>, <a href=\"https:\/\/varvy.com\/pagespeed\/\">Feed the Bot<\/a>, and <a href=\"http:\/\/google.com\/analytics\">Google Analytics<\/a>.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1588\" src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/benefit-of-page-speed-optimization.png\" alt=\"A statistic on how a fast page speed improves user session length\" width=\"864\" height=\"250\" srcset=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/benefit-of-page-speed-optimization.png 864w, https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/benefit-of-page-speed-optimization-300x87.png 300w, https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/benefit-of-page-speed-optimization-768x222.png 768w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><\/p>\n<p>A few techniques that our team uses to jumpstart page speeds include:<\/p>\n<ul>\n<li>Content compression<\/li>\n<li>HTTP request minimization<\/li>\n<li>Image optimization<\/li>\n<li>And more<\/li>\n<\/ul>\n<p>With a fast website, you can increase user dwell times and decrease your bounce rate. In fact, Google discovered that websites that load within five seconds <a href=\"https:\/\/developers.google.com\/web\/fundamentals\/performance\/why-performance-matters\/\">earn 70 percent longer user sessions<\/a> and a 35 percent lower bounce rate.<\/p>\n<h4>5. EARN LINKS FROM TRUSTWORTHY WEBSITES<\/h4>\n<p>Creating original, high-quality content is only one part of SEO. Now, you have to start link building by connecting with reputable bloggers, journalists, and influencers in your industry. Expect to hear \u201cno\u201d a lot more than \u201cyes\u201d when earning links.<\/p>\n<p>At IndustrialFX, we have a team solely dedicated to link building, and they utilize several strategies, including:<\/p>\n<ul>\n<li>Pitch guest posts to industry websites<\/li>\n<li>Build relationships with bloggers, journalists, and influencers<\/li>\n<li>Develop original and engaging content<\/li>\n<\/ul>\n<p>As you earn links, remember to <a href=\"https:\/\/www.webpagefx.com\/link-building-quality-quantity.html\">focus on quality<\/a> rather than quantity. From Google\u2019s perspective, the quality or authority of a link matters more than the number of links, which works towards their goal of delivering relevant, high-quality search results to users.<\/p>\n<h4>6. LAUNCH A MOBILE-FRIENDLY WEBSITE<\/h4>\n<p>Even if most of your conversions come from desktops or laptops, it\u2019s essential to create a mobile-friendly website. While many visitors won\u2019t convert on a mobile device, they will visit and explore your website on their smartphone or tablet.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1593\" src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/ranking-for-mobile-friendly-manufacturing-websites.png\" alt=\"Insight into the improved ranking factor of mobile-friendly websites\" width=\"864\" height=\"250\" srcset=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/ranking-for-mobile-friendly-manufacturing-websites.png 864w, https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/ranking-for-mobile-friendly-manufacturing-websites-300x87.png 300w, https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/ranking-for-mobile-friendly-manufacturing-websites-768x222.png 768w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><\/p>\n<p>In search results for mobile devices, Google <a href=\"https:\/\/webmasters.googleblog.com\/2015\/04\/rolling-out-mobile-friendly-update.html\">boosts the ranking of mobile-friendly websites<\/a>. Google is also adopting a mobile-first index, which means it\u2019s now crawling and indexing your website from a mobile perspective first, emphasizing the necessity for a mobile-friendly website.<\/p>\n<p>If you already have a mobile-friendly website, use Google\u2019s <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\">Mobile-Friendly Test<\/a> tool to double-check the layout of your pages. If you\u2019re developing a mobile-friendly website, make sure you use a responsive or dynamic website design.<\/p>\n<h4>7. ESTABLISH AN ONLINE PRESENCE<\/h4>\n<p>With <a href=\"https:\/\/www.industrialfx.com\/digital-marketing-manufacturers\/social-media\/\">social media<\/a>, you can build your online presence and authority, plus brand awareness. Via LinkedIn and Facebook, for example, you can share your latest blog posts and interact with customers and prospects about industry changes, product developments, and more.<\/p>\n<p>Remember also to engage your followers \u2014 even if it means responding to a negative review.<\/p>\n<p>Research your audience before starting your social media marketing campaign. If you target Facebook, but your ideal prospect prefers Twitter, that doesn\u2019t help your manufacturing company\u2019s digital marketing strategy.<\/p>\n<p>It\u2019s critical to mention that social media does not directly impact SEO for manufacturers \u2014 or any other industry. It serves as an outlet for SEO, providing you an additional platform to reach audiences and share content.<\/p>\n<p>If you share your latest keyword-optimized blog post on your Facebook, Twitter, or LinkedIn account, target audiences will likely read the article and visit your website to learn more about your products and services.<\/p>\n<p>While they may not make a purchase that day, your <a href=\"https:\/\/www.industrialfx.com\/how-often-should-you-blog\/\">routine postings<\/a> keep your company in their mind. Your posts also build up your brand and authority, boosting prospect confidence in your products before they even make a purchase.<\/p>\n<p>That way \u2014 when it comes time to buy \u2014 they choose your business without hesitation.<\/p>\n<h2>How IndustrialFX does SEO for manufacturing companies<\/h2>\n<p>With decades of experience and a dedication to lifelong learning, we\u2019ve developed results for numerous manufacturing companies with our digital marketing services, including SEO. That\u2019s why we\u2019ve included a few case studies from our portfolio for this SEO guide for manufacturing companies.<\/p>\n<p>Here are three industrial marketing case studies to review:<\/p>\n<h4>1. BAKERLIME<\/h4>\n<p>A manufacturer of agricultural lime and limestone products, <a href=\"https:\/\/www.bakerlime.com\">Bakerlime<\/a> came to IndustrialFX to increase their traffic, conversions, and revenue. Our team collaborated with theirs, developing a digital marketing plan that included SEO.<\/p>\n<p>The result? A more than 400 percent increase in organic search engine traffic within the first year.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1590\" src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/industrial-seo-case-study.png\" alt=\"An industrial SEO case study\" width=\"864\" height=\"250\" srcset=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/industrial-seo-case-study.png 864w, https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/industrial-seo-case-study-300x87.png 300w, https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/industrial-seo-case-study-768x222.png 768w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><\/p>\n<h4>2. VIBRA SCREENER<\/h4>\n<p>An industrial vibrating sifter manufacturer, as well as research and testing lab for vibratory sifters, <a href=\"http:\/\/vibrascreener.com\/\">Vibra Screener<\/a> also partnered with IndustrialFX to boost its online presence and revenue. With IndustrialFX on their team, the company saw its organic traffic increase by more than 35 percent in 30 days.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1594\" src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/seo-manufacturing-case-study.png\" alt=\"An SEO manufacturing case study\" width=\"864\" height=\"250\" srcset=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/seo-manufacturing-case-study.png 864w, https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/seo-manufacturing-case-study-300x87.png 300w, https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/seo-manufacturing-case-study-768x222.png 768w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><\/p>\n<h4>3. MARCO FIBERGLASS<\/h4>\n<p>A custom fabricator and fiberglass manufacturer, <a href=\"http:\/\/www.marcofiberglass.com\/\">Marco Fiberglass<\/a> found new ways to drive revenue with IndustrialFX too. With a customized SEO campaign and dedicated digital marketing team, Marco Fiberglass saw their organic search traffic increase by more than 100 percent in a one-year period.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-1605 size-full\" src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/06\/manufacturing-company-seo-case-study.png\" alt=\"An SEO case study from a manufacturing company\" width=\"864\" height=\"250\" srcset=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/06\/manufacturing-company-seo-case-study.png 864w, https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/06\/manufacturing-company-seo-case-study-300x87.png 300w, https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/06\/manufacturing-company-seo-case-study-768x222.png 768w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><\/p>\n<h2>Ready for real growth? Trust IndustrialFX for your manufacturing company\u2019s SEO<\/h2>\n<p>With a history for driving hundreds of millions of dollars in revenue each year for our clients, as well as a reputation for collaboration and innovation, IndustrialFX is the trusted partner of manufacturing companies across the U.S. when it comes to industrial SEO.<\/p>\n<p><a href=\"https:\/\/www.industrialfx.com\/contact\/\">Contact us<\/a> today to learn more about our <a href=\"https:\/\/www.industrialfx.com\/who-we-are\/awards\/\">award-winning team<\/a> or call us at <strong>844-325-5802 <\/strong>to chat!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The manufacturing sector demands efficiency, ingenuity, and cost-effectiveness \u2014 three traits you\u2019ll find in digital marketing, specifically, search engine optimization (SEO). Compared to traditional marketing, SEO lets you reach the audience you want, and it improves your return on investment (ROI). That&#8217;s why SEO is so important for manufacturers. At IndustrialFX, we bring more than&hellip;<\/p>\n","protected":false},"author":6,"featured_media":1601,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Guide for Manufacturing | Search Engine Optimization<\/title>\n<meta name=\"description\" content=\"Learn how to use industrial SEO for your manufacturing company to drive revenue and results with this go-to SEO guide for manufacturing companies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.industrialfx.com\/seo-guide-for-manufacturing-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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