{"id":1543,"date":"2018-07-18T08:00:18","date_gmt":"2018-07-18T08:00:18","guid":{"rendered":"https:\/\/www.industrialfx.com\/?p=1543"},"modified":"2021-12-22T15:21:44","modified_gmt":"2021-12-22T15:21:44","slug":"google-search-console","status":"publish","type":"post","link":"https:\/\/www.industrialfx.com\/google-search-console\/","title":{"rendered":"What is Google Search Console?"},"content":{"rendered":"
Previously known as Google Webmaster Tools, Search Console is a free service created by Google to help you understand how Google indexes, crawls and analyzes websites. The name change reflects the new landscape of search engine optimization — now marketers, web administrators and business owners, not just webmasters, can use the tools available from Google to help improve rankings. Signing up for Search Console isn’t required to show up in organic search results, but the insights available through this free platform are invaluable. If you’re looking to get more information about how users are visiting your site (mobile vs. desktop), which of your pages are popular, and what parts of your site aren’t working for users or Google, Search Console is the platform for you.<\/p>\n
Search Console helps you collect data you need to help make your site better. Some of the things you can do with Search Console are:<\/p>\n
And so much more! Search Console is a great tool for monitoring the performance of your site and figuring out how your site appears to the world. By giving you the resources to stay vigilant with site issues and maintenance, Search Console helps business owners and marketers alike make important decisions about your site to help improve performance and increase traffic.<\/p>\n
The first step to using Search Console Account is adding the URL of your site and then verifying ownership of your property, or the site you’re managing. This helps ensure that only people who are authorized to use manage your site can also manage your Search Console account. There are five ways to verify a property in Search Console:<\/p>\n
After you verify ownership, you can give other users access and control the amount of access those users have to your site. You can do this from the Home screen in Search Console. For each property you manage that has been verified, you should have a drop-down menu that says “Manage Property.” Under that dropdown, there’s a link to add or remove users and property owners. You can add new users, change user permissions from restricted to full or vice versa, and remove existing users as needed.<\/p>\n
Connecting your Google Analytics and Search Console accounts is fairly easy after you’ve verified your site property. In Search Console, you’ll go to your settings and select “Google Analytics Property.” This will bring you to Google Analytics and a list of any properties you’ve added to GA. Choose the GA account you’d like to connect and save.<\/p>\n
You can also connect from Google Analytics if you prefer. Navigate to the “Admin” section of your Google Analytics account. Under the “Property” section, there should be a menu item called “Property Settings.” Scroll down until you see “Search Console” and click on “Adjust Search Console.” This should let you know if a Search Console property has been connected or not. There should be a button to add a property. This button will take you to a list of all the Search Console properties you manage. Click on the property you want to connect and hit save.<\/p>\n
Connecting Google Analytics and Search Console helps you get even more data about how users are interacting with your site. Search Console and Analytics track different data on a website but that data can complement each other. For example, Google Analytics might be able to tell you a page is losing traffic and Search Console can help you figure out if that page is displaying correctly for Google or is broken.<\/p>\n
Submitting a sitemap makes it easier for Google to index all the URLs on your site and can help you get new resources indexed faster. The faster your resources are indexed, the faster you’ll appear in search results.<\/p>\n
You can submit a sitemap by navigating to the “Crawl” section of Search Console and clicking “Sitemaps.” You can then click “Add\/Test Sitemap” and then include the tail-end of your XML sitemap URL. You can test the sitemap to make sure that Google can read it or just submit the sitemap to start indexing right away.<\/p>\n
Google Search Console also helps you maintain your site by giving you features to monitor the performance of your site and to help index new resources faster. Here are a few great features to Search Console you can leverage:<\/p>\n
This is just the tip of the iceberg of how you can use Google Search Console. The tools in Search Console are designed to help you add to the list of opportunities to optimize your site. These tools are coming directly from Google, so you’re getting the tips and helps you need to improve your site’s rankings right from the source.<\/p>\n
Google is always rolling out new features in Search Console to help you understand how Google is seeing your site. Take advantage of this knowledge and start optimizing your site by signing up for Search Console today!<\/p>\n
With a history for driving hundreds of millions of dollars in revenue each year for our clients, as well as a reputation for collaboration and innovation, IndustrialFX is the trusted partner of companies across the U.S. when it comes to SEO.<\/p>\n
Contact us<\/a> today to learn more about our award-winning team<\/a> or call us at 844-325-5802 <\/strong>to chat!<\/p>\n","protected":false},"excerpt":{"rendered":" Previously known as Google Webmaster Tools, Search Console is a free service created by Google to help you understand how Google indexes, crawls and analyzes websites. The name change reflects the new landscape of search engine optimization — now marketers, web administrators and business owners, not just webmasters, can use the tools available from Google…<\/p>\n","protected":false},"author":6,"featured_media":1516,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[5],"tags":[],"yoast_head":"\n