Online from 4am-7am and 10am-3pm<\/li>\n<\/ul>\n <\/p>\n
What\u2019s the difference in advertising?<\/h2>\n Consider who your target industrial customer is and advertise where you will likely reach them. In addition, the PPC advertising landscape looks a little different in Bing than it does in Google.<\/p>\n
Because Bing has a much lower search volume than Google, there are less competitors fighting over ad space. This means your industrial company will have a better chance of earning a top ad position in the search results, and your ad will have a much better chance of standing out amongst the competitors.<\/p>\n
Not to mention, individual bids are lower on Bing since there is less competition. Therefore, average cost-per-lead when advertising through Bing tends to be lower than the average CPL when advertising through Google. When a lead from an ad on Bing results in a sale, ROI tends to be higher than if the sale came through Google.<\/p>\n
However, we can\u2019t forget that your ad will have a greater reach if it is displayed in Google\u2019s search results because of the significantly higher search volume. Advertising on Google tends to bring in a high quantity of leads while advertising on Bing tends to bring in more qualified leads.<\/p>\n
What\u2019s the strategy?<\/h2>\n Overall, ads on Bing and Google both yield results. One may not be better than the other \u2013 it\u2019s just a matter of what your industrial company is trying to accomplish. Also, it is important not to limit yourself to one or the other \u2013 splitting your advertising budget between the two search engines may be the best strategy for your industrial company.<\/p>\n
If you only advertise on one search engine, you\u2019re putting all of your eggs in one basket. Doing that could mean you miss out on the opportunity the other search engine has to offer. Also, if it doesn\u2019t drive the results you need, you will have to adjust your strategy.<\/p>\n
Choosing a search engine to advertise on may not be a clear decision. There are a lot of factors to take into account to ensure you get the best results for your industrial company.<\/p>\n
Where do you advertise?<\/h1>\n Has your industrial company found more success with a certain search engine? Let us know in the comments below!<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Since the majority of Americans prefer Google as their search engine of choice, it is obvious why so many companies choose to bid on PPC ad space in the Google search results page. However, studies show that advertising on Bing could actually yield a higher ROI for some industries. So, where should your industrial company…<\/p>\n","protected":false},"author":7,"featured_media":1451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[5],"tags":[],"yoast_head":"\n
Google or Bing for Your Industrial Company - IndustrialFX<\/title>\n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n