{"id":936,"date":"2017-04-07T17:24:22","date_gmt":"2017-04-07T17:24:22","guid":{"rendered":"https:\/\/www.industrialfx.com\/?page_id=936"},"modified":"2022-08-01T14:27:57","modified_gmt":"2022-08-01T14:27:57","slug":"ppc","status":"publish","type":"page","link":"https:\/\/www.industrialfx.com\/digital-marketing-services\/digital-marketing-distributors\/ppc\/","title":{"rendered":"PPC"},"content":{"rendered":"\n

MARKETING SERVICES FOR MANUFACTURERS<\/h3>\n

PPC for<\/h2>\n

Distributors<\/h1>\nGenerating new leads is an important task for any distribution company, but often a challenging one. It can be tough to have enough leads in any business, and with fierce competition, distributors need to make the most of their marketing budgets and focus on the channels that are most effective in reaching their target audience.\n\nOne of the best ways to accomplish this is with PPC, or pay-per-click advertising.\n\n\nView Pricing Plans\n<\/a>\n

What is PPC?<\/h3>\nPPC is an online advertising model that allows advertisers to reach search engine users based on the keywords and phrases they search on search engines like Google. You\u2019ve likely seen PPC ads before at the top of search engine results, and they\u2019re clearly marked as advertisements.\n\nAs the name suggests, advertisers only pay when a user clicks one of their ads \u2013 meaning that simply displaying them to users is free. When you create a PPC campaign, you determine ahead of time how much you\u2019re willing to pay for each click to your site, which is referred to as your bid.\n\nThen, you determine which keywords you want your ads to appear for. When a user searches one of your targeted keywords, if your bid amount is higher than other advertisers\u2019, your ad will display. And if they user clicks through to your site, you\u2019ll pay your bid amount.\n\nThat being said, some keywords are more competitive than others, meaning that they require a higher bid amount to earn ad placement for. This is why it pays to do a little keyword research and find the most cost-effective keywords you can to maximize your budget.\n\nEvery business is different, and as a result, requires a unique PPC strategy \u2013 but with the right one for your business, there are a few clear benefits you should expect to gain.\n

Increased visibility<\/h3>\nWhen you start a PPC ad campaign, you can expect increased visibility for your business online.\n\nWhen your company\u2019s page ranks both in organic results and has an ad on the first page of search results, your visibility to customers is doubled.\n

Qualified leads<\/h3>\nAlmost immediately after launching your campaign, you\u2019ll experience an increase in qualified leads to your website.\n\nThat\u2019s because PPC ads are targeted \u2013 so when customers see your ad, it\u2019s likely an ad for something they\u2019re already interested in.\n

Ongoing improvement<\/h3>\nThe analytics that come with PPC platforms allow you to track and improve your campaign to ensure that you\u2019re getting the best results.\n\nYou can use insights on clickthrough rates and conversions for example, to continuously make improvements to your ads and landing pages to improve results overtime.\n\nIn using analytics, you can also track your ROI, and make improvements to increase that metric as well.\n

Basic Plan<\/h2>\n