{"id":924,"date":"2017-04-07T16:26:50","date_gmt":"2017-04-07T16:26:50","guid":{"rendered":"https:\/\/www.industrialfx.com\/?page_id=924"},"modified":"2022-08-25T12:09:51","modified_gmt":"2022-08-25T12:09:51","slug":"social-media","status":"publish","type":"page","link":"https:\/\/www.industrialfx.com\/digital-marketing-services\/digital-marketing-distributors\/social-media\/","title":{"rendered":"Social Media"},"content":{"rendered":"\n

\n\t\tMARKETING SERVICES FOR MANUFACTURERS\n\t<\/h3>\n

\n\t\tSocial Media for\n\t<\/h2>\n

\n\t\tDistributors\n\t<\/h1>\n\t

For many distributors, managing social media accounts is not a primary focus of day-to-day sales and marketing strategies. However, distributor social media can be an effective way to build your brand, reach new clients, and foster inbound leads for companies. After all, behind every organization are people \u2013 and people drive buying decisions.<\/p>\n

Although sites like Facebook and Twitter were once considered only valuable for personal use, reports and surveys tell a different story.<\/p>\n

According to a Nielson study, members of Generation X \u2013 those born between the late 1960s and 1980 \u2013 are using all forms of social media more frequently than millennials<\/a> or baby boomers. And considering that these users make up a large portion of your target audience, it makes sense that social media is a useful tool for distributors and other industrial companies.<\/p>\n

With the right strategy, you can use your distribution company’s social media marketing to reach new customers. On this page, we\u2019ll provide a basic overview of how to get started.<\/p>\n\t\t\t\n\t\t\t\t\t\t\tView Pricing Plans\n\t\t<\/a>\n\t

You do not need to be on every social media platform to succeed. For instance, Snapchat, while incredibly popular, is most valuable for B2C companies with a younger target audience.<\/p>\n

In general, the best social media platforms for distributors are Facebook, Twitter, LinkedIn, and YouTube. Certainly, others will come to the forefront in time \u2013 but for now, it\u2019s best to focus your attention on the most relevant ones.<\/p>\n

If you do not already have a Facebook business page for your distribution company, this should be your first priority. When people look for your company on social media, this is the first place they\u2019ll check. <\/p>\n

Don\u2019t make people guess at your company\u2019s abilities. Tell them upfront who you are and what you do. Be incredibly clear about what you offer and who you serve, because this makes it immediately clear to a visitor whether they can benefit from following you.<\/p>\n

At the same time, remember that you have room to be less formal than usual on social media. Add personality to your page by emulating the corporate culture of your distribution business, and pick images that will tell a story rather than make your company seem one-dimensional or impersonal. <\/p>\n

After setting up \u2013 or improving \u2013 your Facebook business page, do the same with Twitter, LinkedIn, and any other social media platform you choose to make part of your distribution marketing strategy. Make sure you are clearly and consistently representing your distributorship across all forums. For instance, a visitor to your Twitter profile should have the same understanding of your company as a visitor to your YouTube channel. <\/p>\n\t

After you\u2019ve established your distributor social media accounts, you\u2019ll need to add content on a steady basis. This is one of the key factors to success in the social media world. Unfortunately, many businesses neglect their social media during busy seasons. <\/p>\n

If you\u2019re concerned social media could go by the wayside, you have two options.<\/p>\n

The first is to establish a calendar that indicates when each distribution social media site will be updated. Then, assign the social media posting to someone within the company who can dedicate a few hours each week to this task.<\/p>\n

Not sure this is practical for your busy distributorship? The second option may work better: Hire a Digital marketing agency that can write and post the information on your behalf. <\/p>\n

The critical element is not who posts, but that you keep up with a reliable flow of information.<\/p>\n\t\t\t\t

One Social Network<\/h2>\n\t\t\t\t