{"id":919,"date":"2017-04-07T15:40:31","date_gmt":"2017-04-07T15:40:31","guid":{"rendered":"https:\/\/www.industrialfx.com\/?page_id=919"},"modified":"2022-08-01T14:33:55","modified_gmt":"2022-08-01T14:33:55","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/www.industrialfx.com\/digital-marketing-manufacturers\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"\n<h3>MARKETING SERVICES FOR MANUFACTURERS<\/h3>\n<h2>Content Marketing for<\/h2>\n<h1>Manufacturing Companies<\/h1>\nAs more businesses take advantage of digital marketing opportunities, it\u2019s becoming increasingly difficult to stand out online. Content marketing is one of the best ways to set your business apart and inform your potential customers.\n\nBillions of people look for information online each day, and at least a handful of them could be potential customers. And when you provide the information those potential customers are looking for, you can attract them to your site and encourage them to learn more about your company.\n\nIn order to do this, you\u2019ll need to determine the topics your audience is interested in, make the information accessible, and optimize and promote it on multiple channels.\n\n<a role=\"button\" href=\"#pricingplan\" target=\"_self\" rel=\"noopener noreferrer\">\nView Pricing Plans\n<\/a>\n\nA content marketing strategy can help build your brand, encourage sales, attract great employees, and position your business as an authority. There are a few different steps you should take to reach these goals.\n<ul>\n \t<li>\n<h4>Create a company blog&lt;\/h4 &gt;<\/h4>\nOne of the easiest ways to get started with content marketing is by adding a blog to your website. This gives you a dedicated place to publish posts about anything that may be interesting to your target audience.\n\nIf you\u2019re having trouble thinking of interesting blog post ideas, start by considering the questions you\u2019re most frequently asked by customers. What do you find yourself talking about to people who want to learn about your industry? What questions do they constantly ask? These are all great subjects for blog posts.\n\nAlthough keyword-rich long-form blog posts of more than 2,000 words are great for search engine optimization (SEO) purposes, not every blog has to be a novel. Even if you just add a 350-word blog post, you can still answer important questions and attract visitors to your site.<\/li>\n<\/ul>\n<ul>\n \t<li>\n<h4>Reach out to online publications&lt;\/h4 &gt;<\/h4>\nOnce you\u2019ve established a blog on your own site, you may want to reach out to other online publications. Although it may seem counteractive to give away content you\u2019ve spent hours writing and creating, the exposure it can earn for your business is worth it.\n\nReach out to local and industry blogs and websites, and let the editors know that you\u2019d like to contribute. If you cover a topic that\u2019s interesting to their audience, you\u2019ll expand your reach, and possibly earn a valuable link back to your website.\n\nIf you\u2019re not sure where to start, a little competitor research can be helpful. See if other manufacturing companies in your area have earned publication online, and consider reaching out to those sites as part of your strategy.<\/li>\n<\/ul>\n<ul>\n \t<li>\n<h4>Promote your content in your email newsletters&lt;\/h4 &gt;<\/h4>\nEmail marketing is another way to let your audience know about new content on your site. If you already have a list of subscribers, consider sending a monthly or biweekly newsletter with company news, sales, and other information \u2013 as well as links to your latest posts.\n\nThis regular flow of information into their inboxes helps you show potential customers that you\u2019re a trustworthy resource and valuable source of information. So even if they\u2019re not ready to make a purchase immediately after subscribing, they\u2019ll be reminded of your company and what you have to offer on a regular basis.\n\nBe sure to track your email marketing open rates, click-throughs, and conversions. This can help you determine which pieces of content get the most clicks, and improve your content marketing strategy moving forward.<\/li>\n<\/ul>\n<ul>\n \t<li>\n<h4>Share your content on social media&lt;\/h4 &gt;<\/h4>\nOnce you publish your content, you\u2019ll want to drive traffic to your new pages. Social media platforms like Facebook, Twitter, and LinkedIn are all effective ways to do this.\n\nShare links to your latest posts and articles, and encourage your followers to share their thoughts and feedback. This can be a great way to start a conversation with current and potential customers, as well as build brand awareness with users who haven\u2019t yet heard of your business.\n\nAs you share content on social platforms, it\u2019s also a good idea to include images with each link. Posts with visual content earn much more engagement, and will be more effective in attracting readers to your site.<\/li>\n<\/ul>\n<h2>Basic Plan<\/h2>\n<ul>\n \t<li>3 content assets developed<\/li>\n \t<li>Distribution of content on 3rd party websites<\/li>\n \t<li>Keyword used in anchor text at least 50%<\/li>\n \t<li>Minimum link longevity or will be replaced (rarely happens) : 1 year<\/li>\n \t<li>2 blog posts per month<\/li>\n \t<li>1 press release per year<\/li>\n \t<li>1 infographic per year<\/li>\n \t<li>Creation of motion graphic (based on infographic research<\/li>\n \t<li>Estimated 15+ backlinks per infographic<\/li>\n \t<li>Estimated 6+ backlinks per motion graphic<\/li>\n \t<li>1 year duration<\/li>\n \t<li>$1,500 monthly content marketing investment<\/li>\n<\/ul>\n<a role=\"button\" href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" rel=\"noopener noreferrer\">\nStart Now\n<\/a>\n<h2>Aggressive Plan<\/h2>\n<ul>\n \t<li>7 content assets developed<\/li>\n \t<li>Distribution of content on 3rd party websites<\/li>\n \t<li>Keyword used in anchor text at least 50%<\/li>\n \t<li>Minimum link longevity or will be replaced (rarely happens) : 1 year<\/li>\n \t<li>4 blog posts per month<\/li>\n \t<li>1 press release every 6 months<\/li>\n \t<li>1 infographic every 6 months<\/li>\n \t<li>Creation of motion graphic (based on infographic research<\/li>\n \t<li>Estimated 15+ backlinks per infographic<\/li>\n \t<li>Estimated 6+ per motion graphic<\/li>\n \t<li>1 year duration<\/li>\n \t<li>$3,000 monthly content marketing investment<\/li>\n<\/ul>\n<a role=\"button\" href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" rel=\"noopener noreferrer\">\nStart Now\n<\/a>\n<h2>Market Leader<\/h2>\n<ul>\n \t<li>14 content assets developed<\/li>\n \t<li>Distribution of content on 3rd party websites<\/li>\n \t<li>Keyword used in anchor text at least 50%<\/li>\n \t<li>Minimum link longevity or will be replaced (rarely happens) : 1 year<\/li>\n \t<li>8 blog posts per month<\/li>\n \t<li>1 press release every 3 months<\/li>\n \t<li>1 infographic every 3 months<\/li>\n \t<li>Creation of motion graphic (based on infographic research<\/li>\n \t<li>Estimated 15+ backlinks per infographic<\/li>\n \t<li>Estimated 6+ backlinks per motion graphic<\/li>\n \t<li>1 year duration<\/li>\n \t<li>$6,000 monthly content marketing investment<\/li>\n<\/ul>\n<a role=\"button\" href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" rel=\"noopener noreferrer\">\nStart Now\n<\/a>\n<h3>Content marketing plans from WebFX<\/h3>\nIf you\u2019re interested in a social media campaign for your manufacturing company, WebFX can help.&nbsp;We have a whole team dedicated to creating well-rounded social media profiles for our over 600 clients.\n\n<strong><a href=\"http:\/\/www.webpagefx.com\/contact.htm\">Contact us today<\/a> for a free quote!<\/strong>\n\n<a role=\"button\" href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" rel=\"noopener noreferrer\">\nContact Us!\n<\/a>\n<h3>READY FOR REAL GROWTH?<\/h3>\n<h2>Call 844.325.5802<\/h2>\nOur specialists will work with your industrial company to create an Internet marketing campaign that\u2019s tailored to your existing goals. We\u2019ll keep the focus on strategies that drive revenue and help your company grow.\n\nLearn what WebFX can do for your industrial company and request a free quote!\n<h4>GET YOUR FREE QUOTE TODAY!<\/h4>\n<style>\n#free-quote-form input{border-radius:0;padding: 10px 15px;margin-bottom:10px;font-size:14px;height:42px;color:#122238;}<br \/>#free-quote-form .btn{width:100%;margin-top:10px;border:none;border-radius:4px;}<br \/>#free-quote-form textarea{min-height:130px; margin-bottom:10px; padding:10px 15px;}<br \/>#free-quote-form input::placeholder, #free-quote-form textarea::placeholder{color:#122238;}<br \/><\/style>\n\n<form id=\"free-quote-form\" action=\"\/ifx_form_processor.php?form=quote\" method=\"POST\" name=\"free-quote-form\"><input id=\"name\" name=\"_Name\" type=\"text\" placeholder=\"Full Name*\">\n<input id=\"email\" name=\"_Email\" type=\"text\" placeholder=\"Email*\">\n<input id=\"company\" name=\"_Company\" type=\"text\" placeholder=\"Company*\">\n<input id=\"phone\" name=\"_Phone\" type=\"text\" placeholder=\"Phone*\">\n<textarea id=\"message\" name=\"_Message\" placeholder=\"Your Ideas (Optional!)\"><\/textarea>\n<input name=\"submit\" type=\"submit\" value=\"HEAR FROM AN EXPERT\"><\/form><a href=\"https:\/\/www.facebook.com\/manufacturingfx\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n<\/a>\n<a href=\"https:\/\/twitter.com\/industrialfx\" target=\"_blank\" rel=\"noopener noreferrer\">\n<\/a>\n<a href=\"https:\/\/www.instagram.com\/manufacturingfx\" target=\"_blank\" rel=\"noopener noreferrer\">\n<\/a>\n\n<article>\n<h5><a href=\"https:\/\/www.industrialfx.com\/our-clients-and-results\/portfolio\/\">Portfolio<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/learn\/blog\/\">Blog<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/who-we-are\/\">About&nbsp;<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/contact\/\">Contact<\/a><\/h5>\n<h5><\/h5>\n<\/article>\n<ul>\n \t<li>\n<h4>REVENUE INSIDER WEEKLY&lt;\/h4 &gt;<\/h4>\nJoin 62,179 subscribers generating more web revenue.<\/li>\n<\/ul>\n<article>\n<h4>CONTACT US<\/h4>\n1703 N. Front St. Harrisburg, PA 17102\nPhone:<strong>&nbsp;<\/strong>844.325.5802\nEmail: quotes@webpagefx.com\n<h5><strong>Call Toll Free: <a href=\"tel:844.325.5802\">844.325.5802<\/a><\/strong><\/h5>\n<\/article>\u00a9 Copyright 2002-2017&nbsp;<a href=\"http:\/\/www.webpagefx.com\/\">WebpageFX<\/a>&nbsp; \u0399 &nbsp;Privacy Policy &amp; Terms of Use &nbsp;\u0399 &nbsp;<a href=\"http:\/\/www.webpagefx.com\/sitemap.htm\">Sitemap<\/a>\n","protected":false},"excerpt":{"rendered":"<p>MARKETING SERVICES FOR MANUFACTURERS Content Marketing for Manufacturing Companies As more businesses take advantage of digital marketing opportunities, it\u2019s becoming increasingly difficult to stand out online. Content marketing is one of the best ways to set your business apart and inform your potential customers. Billions of people look for information online each day, and at&hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":150,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing for Manufacturing Companies | IndustrialFX<\/title>\n<meta name=\"description\" content=\"Content marketing for manufacturing companies can be the best way to stand out online. 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