{"id":908,"date":"2017-04-07T14:48:09","date_gmt":"2017-04-07T14:48:09","guid":{"rendered":"https:\/\/www.industrialfx.com\/?page_id=908"},"modified":"2022-08-01T14:35:28","modified_gmt":"2022-08-01T14:35:28","slug":"seo","status":"publish","type":"page","link":"https:\/\/www.industrialfx.com\/digital-marketing-manufacturers\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"\n<h3>MARKETING SERVICES FOR MANUFACTURERS<\/h3>\n<h2>SEO for<\/h2>\n<h1>Manufacturing Companies<\/h1>\nThe manufacturing industry is extremely important to economies worldwide, and benefits consumers every day. However, it\u2019s becoming an increasingly competitive one \u2013 meaning that it\u2019s more important than ever to have a solid marketing strategy in place.\n\nWhether your manufacturing company creates equipment, tools, parts, or finished products, you need to have a strong online presence to reach your target audience. One of the most effective ways ways to ensure longevity and growth is with search engine optimization, or SEO.\n\n<a role=\"button\" href=\"#pricingplan\" target=\"_self\" rel=\"noopener noreferrer\">\nView Pricing Plans\n<\/a>\n\nToday, most people use search engines to find what they need online. They type specific words into search engines like Google, then choose from the results delivered onto their laptops, desktops, or mobile devices.\n\nMany of these users search for manufacturing services every day \u2013 but if your company\u2019s website isn\u2019t on the page of results, it\u2019s unlikely that they\u2019ll find you.\n\nAn SEO strategy helps improve your rankings, attract qualified traffic to your site, and generate new leads. By focusing on making it easier for people to find you, you\u2019ll allow potential customers to find you when they need your services \u2013 instead of interrupting their daily activities with intrusive advertisements.\n\nSEO is a multi-step process, and requires that you (or your Internet market agency) continuously improve your site and online presence. There are many factors that go into optimizing a site and improving its rankings in search engines.\n<ul>\n \t<li>\n<h4>Mobile-friendly design&lt;\/h4 &gt;<\/h4>\nBy all accounts, mobile has moved to the forefront in the search arena. With so many individuals using their tablets and smart phones to conduct searches, your site must be ready for viewing on any device.\n\nNow that Google is switching to a mobile-first index, this will also affect your search engine rankings. If your site isn\u2019t accessible to users on smartphones and other devices, your online visibility could suffer.\n\nThis means that if you haven\u2019t yet switched to responsive design, now is the time to do so.<\/li>\n \t<li>\n<h4>SEO-friendly site structure&lt;\/h4 &gt;<\/h4>\nAlthough including certain words and phrases helps search engines determine what your site is about, their crawlers need to be able to navigate it to find that information. If your site has issues that prevent these crawlers from finding your content, your site will not be able to rank.\n\nFor instance, if you\u2019ve ever moved or changed a page without updating all of the links that pointed to it, you may have broken links on your site. This prevents crawlers from accessing all of your pages, and can harm your SEO strategy\u2019s results.\n\nMany development companies (including WebFX) offer free analysis of websites to indicate potential issues like this. An experienced SEO professional can fix these problems, and prevent them from happening in the future.<\/li>\n<\/ul>\n<ul>\n \t<li>\n<h4>Keyword-optimized content&lt;\/h4 &gt;<\/h4>\nEvery website is constructed of pages. Some only have a handful explaining their basic services, while others have hundreds (or even thousands).\n\nRegardless of how many pages your site has, each one should be optimized for at least one keyword. This tells search engines what that page is about, and allows them to rank it in results when users search for that keyword.\n\nYou can include these keywords in your main site copy, as well as your page titles, headings, meta descriptions, and image alt tags. However, you should only use them where they naturally make sense. Otherwise, search engines will see this as \u201ckeyword stuffing,\u201d which can result in penalties that harm your rankings.\n\nYou can determine the best keywords for your business by conducting keyword research, and you may need to add new pages to your site in order to target the most valuable ones.<\/li>\n<\/ul>\n<ul>\n \t<li>\n<h4>Original content&lt;\/h4 &gt;<\/h4>\nYour site needs to have plenty of informative content for your visitors, and it all needs to be original.\n\nSome site owners make the mistake of copy-and-pasting information from other sources, but even if you\u2019ve gained permission from the original writer, this could result in a duplicate content penalty from search engines.\n\nTake the time to write unique, helpful content for each page on your site &#8211; and if you don\u2019t have an in-house copy team, hire a freelancer or agency to create it for you. Making this initial investment is a much better alternative than risking a penalty, and will generate much better long-term results.<\/li>\n \t<li>\n<h4>Regular updates&lt;\/h4 &gt;<\/h4>\nGoogle is constantly crawling the web for new content, and the more frequently you add pages, the more often they\u2019ll visit yours. The best way to do this is by adding a blog to your site.\n\nBlogs not only give you the chance to increase the amount of information on your site, but they also help build your brand and authority. Additionally, they give Google a reason to index your site more frequently.<\/li>\n<\/ul>\n<h2>Aggressive<\/h2>\n<ul>\n \t<li>$600\/month after initial investment<\/li>\n \t<li>Up to 80 keyphrases optimized (keyphrases with less than 1M results)<\/li>\n \t<li>2 content, Link, UX or CRO assets, quarterly earned<\/li>\n \t<li>Creation of up to 5 Google Analytics custom dashboards<\/li>\n \t<li>Initial SEO copywriting articles or blog posts on up to 10 pages (interchangeable with other EM assets)<\/li>\n \t<li>Ongoing quarterly SEO copywriting on up to 5 pages (interchangeable with other EM assets)<\/li>\n \t<li>Up to 50 web lead phone calls tracked per month<\/li>\n \t<li>Local search optimization<\/li>\n \t<li>Access to MarketingCloudFX<\/li>\n \t<li>$4,500-$5,000 initial campaign investment (two-month duration)<\/li>\n \t<li>$600 for progressive monthly optimization (1-year commitment- subsequent 10 months)<\/li>\n<\/ul>\n<a role=\"button\" href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" rel=\"noopener noreferrer\">\nStart Now\n<\/a>\n<h2>Market Leader (ML)<\/h2>\n<ul>\n \t<li>$1,000\/month after initial investment<\/li>\n \t<li>Up to 150 keyphrases optimized (keyphrases with less than 1M results)<\/li>\n \t<li>3 Content, Link, UX, or CRO assets, quarterly earned<\/li>\n \t<li>Creation of up to 10 Google Analytics custom dashboards<\/li>\n \t<li>Initial SEO copywriting articles or blog posts on up to 20 pages (interchangeable with other EM assets)<\/li>\n \t<li>Ongoing quarterly SEO copywriting on up to 10 pages (interchangeable with other EM assets)<\/li>\n \t<li>Up to 50 web lead phone calls tracked per month<\/li>\n \t<li>Local search optimization<\/li>\n \t<li>Access to MarketingCloudFX<\/li>\n \t<li>$7,000-$8,000 initial campaign investment (two-month duration)<\/li>\n \t<li>$1,000 progressive monthly optimization (1-year commitment &#8211; subsequent 10 months)<\/li>\n<\/ul>\n<a role=\"button\" href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" rel=\"noopener noreferrer\">\nStart Now\n<\/a>\n<h2>ML w\/ Earned Media<\/h2>\n<ul>\n \t<li>$2,000\/month after initial investment<\/li>\n \t<li>Up to 300 keyphrases optimized (keyphrases with less than 1M results)<\/li>\n \t<li>3 Content, Link, UX, or CRO assets, quarterly earned<\/li>\n \t<li>Creation of up to 10 Google Analytics custom dashboards<\/li>\n \t<li>Initial SEO copywriting articles or blog posts on up to 20 pages (interchangeable with other EM assets)<\/li>\n \t<li>Ongoing quarterly SEO copywriting on up to 10 pages (interchangeable with other EM assets)<\/li>\n \t<li>Up to 50 web lead phone calls tracked per month<\/li>\n \t<li>Local search optimization<\/li>\n \t<li>Access to MarketingCloudFX<\/li>\n \t<li>$7,000-$8,000 initial campaign investment (two-month duration)<\/li>\n \t<li>$2,000 progressive monthly optimization (1-year commitment &#8211; subsequent 10 months)<\/li>\n<\/ul>\n<a role=\"button\" href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" rel=\"noopener noreferrer\">\nStart Now\n<\/a>\n<h2>Enterprise<\/h2>\n<ul>\n \t<li>Custom price per month after initial investment<\/li>\n \t<li>Custom number of keyphrases optimized<\/li>\n \t<li>Custom quarterly earned media assets<\/li>\n \t<li>Custom Google Analytics dashboards<\/li>\n \t<li>Custom SEO copywriting articles and blogs<\/li>\n \t<li>Custom ongoing quarterly SEO<\/li>\n \t<li>Custom number of web lead phone calls tracked per month<\/li>\n \t<li>Custom local search optimization<\/li>\n \t<li>Access to MarketingCloudFX<\/li>\n \t<li>Custom initial campaign investment<\/li>\n \t<li>Custom progressive monthly optimization<\/li>\n<\/ul>\n<a role=\"button\" href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" rel=\"noopener noreferrer\">\nStart Now\n<\/a>\n<h3>Do you need help using social media to market your manufacturing company?<\/h3>\nAs you improve your site\u2019s SEO, you\u2019ll see a noticeable difference in your search rankings. Over time, this will deliver more visitors to your site \u2013 and as a result, more customers and revenue.\n\nIf you\u2019re ready to create an SEO strategy for your manufacturing company, we\u2019d love to help. At WebFX, we have years of experience creating effective strategies for our clients (many of whom work within the manufacturing industry), and we\u2019ll do the same for you.\n\n<strong>Contact us today for more information and a free quote!<\/strong>\n\n<a role=\"button\" href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" rel=\"noopener noreferrer\">\nContact Us!\n<\/a>\n<h3>READY FOR REAL GROWTH?<\/h3>\n<h2>Call 844.325.5802<\/h2>\nOur specialists will work with your industrial company to create an Internet marketing campaign that\u2019s tailored to your existing goals. We\u2019ll keep the focus on strategies that drive revenue and help your company grow.\n\nLearn what WebFX can do for your industrial company and request a free quote!\n<h4>GET YOUR FREE QUOTE TODAY!<\/h4>\n<style>\n#free-quote-form input{border-radius:0;padding: 10px 15px;margin-bottom:10px;font-size:14px;height:42px;color:#122238;}<br \/>#free-quote-form .btn{width:100%;margin-top:10px;border:none;border-radius:4px;}<br \/>#free-quote-form textarea{min-height:130px; margin-bottom:10px; padding:10px 15px;}<br \/>#free-quote-form input::placeholder, #free-quote-form textarea::placeholder{color:#122238;}<br \/><\/style>\n\n<form id=\"free-quote-form\" action=\"\/ifx_form_processor.php?form=quote\" method=\"POST\" name=\"free-quote-form\"><input id=\"name\" name=\"_Name\" type=\"text\" placeholder=\"Full Name*\">\n<input id=\"email\" name=\"_Email\" type=\"text\" placeholder=\"Email*\">\n<input id=\"company\" name=\"_Company\" type=\"text\" placeholder=\"Company*\">\n<input id=\"phone\" name=\"_Phone\" type=\"text\" placeholder=\"Phone*\">\n<textarea id=\"message\" name=\"_Message\" placeholder=\"Your Ideas (Optional!)\"><\/textarea>\n<input name=\"submit\" type=\"submit\" value=\"HEAR FROM AN EXPERT\"><\/form><a href=\"https:\/\/www.facebook.com\/manufacturingfx\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n<\/a>\n<a href=\"https:\/\/twitter.com\/industrialfx\" target=\"_blank\" rel=\"noopener noreferrer\">\n<\/a>\n<a href=\"https:\/\/www.instagram.com\/manufacturingfx\" target=\"_blank\" rel=\"noopener noreferrer\">\n<\/a>\n\n<article>\n<h5><a href=\"https:\/\/www.industrialfx.com\/our-clients-and-results\/portfolio\/\">Portfolio<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/learn\/blog\/\">Blog<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/who-we-are\/\">About&nbsp;<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/contact\/\">Contact<\/a><\/h5>\n<h5><\/h5>\n<\/article>\n<ul>\n \t<li>\n<h4>REVENUE INSIDER WEEKLY&lt;\/h4 &gt;<\/h4>\nJoin 62,179 subscribers generating more web revenue.<\/li>\n<\/ul>\n<article>\n<h4>CONTACT US<\/h4>\n1703 N. Front St. Harrisburg, PA 17102\nPhone:<strong>&nbsp;<\/strong>844.325.5802\nEmail: quotes@webpagefx.com\n<h5><strong>Call Toll Free: <a href=\"tel:844.325.5802\">844.325.5802<\/a><\/strong><\/h5>\n<\/article>\u00a9 Copyright 2002-2017&nbsp;<a href=\"http:\/\/www.webpagefx.com\/\">WebpageFX<\/a>&nbsp; \u0399 &nbsp;Privacy Policy &amp; Terms of Use &nbsp;\u0399 &nbsp;<a href=\"http:\/\/www.webpagefx.com\/sitemap.htm\">Sitemap<\/a>\n","protected":false},"excerpt":{"rendered":"<p>MARKETING SERVICES FOR MANUFACTURERS SEO for Manufacturing Companies The manufacturing industry is extremely important to economies worldwide, and benefits consumers every day. However, it\u2019s becoming an increasingly competitive one \u2013 meaning that it\u2019s more important than ever to have a solid marketing strategy in place. Whether your manufacturing company creates equipment, tools, parts, or finished&hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":150,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Manufacturing SEO - SEO for Manufacturers | IndustrialFX<\/title>\n<meta name=\"description\" content=\"The best way to ensure longevity and growth for your Manufacturing business is through SEO. Contact us to see how our manufacturing SEO experts can help!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.industrialfx.com\/digital-marketing-manufacturers\/seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manufacturing SEO - SEO for Manufacturers | IndustrialFX\" \/>\n<meta property=\"og:description\" content=\"The best way to ensure longevity and growth for your Manufacturing business is through SEO. 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