{"id":842,"date":"2017-04-06T14:17:16","date_gmt":"2017-04-06T14:17:16","guid":{"rendered":"https:\/\/www.industrialfx.com\/?page_id=842"},"modified":"2022-08-01T14:24:44","modified_gmt":"2022-08-01T14:24:44","slug":"web-design","status":"publish","type":"page","link":"https:\/\/www.industrialfx.com\/digital-marketing-industrial-companies\/web-design\/","title":{"rendered":"Web Design"},"content":{"rendered":"\n<h3>MARKETING SERVICES FOR INDUSTRIAL COMPANIES<\/h3>\n<h2>Web Design for<\/h2>\n<h1>Industrial Companies<\/h1>\nIn practically every major city, small and large industrial companies contribute to the incredible and continued growth of our nation. And while this is great for the economy, it means that there\u2019s often significant competition to attract new customers.\n\nThere are many marketing strategies to help you accomplish this goal, and some of the most effective take place online. But if you\u2019re considering creating a digital marketing strategy for your industrial company, you should first make sure that your site is designed to inform your visitors and convert them into customers.\n<ul>\n \t<li>\n<h4>Personalized websites tailored to your brand&#8217;s strengths and budget&lt;\/h4 &gt;<\/h4>\n<\/li>\n \t<li>\n<h4>Unique websites from the most talented designers in the industry&lt;\/h4 &gt;<\/h4>\n<\/li>\n \t<li>\n<h4>Multiple assisting design services for your blog, social profiles, and more&lt;\/h4 &gt;<\/h4>\n<\/li>\n<\/ul>\n<form id=\"cms-quote\" action=\"\" method=\"post\">\n<h2>Project Quote Calculator<\/h2>\nUse the sliders below to indicate your needs, then click the &#8220;See Pricing&#8221; button for a free, instant quote.\n<fieldset><label>Number of pages<\/label>\n<input name=\"pages\" readonly=\"readonly\" type=\"text\" value=\"1 - 10\">\n\n<label>Style of design<\/label>\n<input name=\"style\" readonly=\"readonly\" type=\"text\" value=\"No design needed\">\n\n<label>Copywriting # of pages<\/label>\n<input name=\"copywriting\" readonly=\"readonly\" type=\"text\" value=\"None\">\n\n<label>SEO w\/ Placement Guarantee<\/label>\n<input name=\"seo\" readonly=\"readonly\" type=\"text\" value=\"None\">\n\n<label>Responsive Design<\/label>\n<input name=\"responsive\" readonly=\"readonly\" type=\"text\" value=\"No\">\n\n<label>Database Integration<\/label>\n<input name=\"database\" readonly=\"readonly\" type=\"text\" value=\"None\">\n\n<label>e-Commerce Functionality<\/label>\n<input name=\"ecommerce\" readonly=\"readonly\" type=\"text\" value=\"None\">\n\n<label>CMS<\/label>\n<input name=\"cms\" readonly=\"readonly\" type=\"text\" value=\"None\"><\/fieldset>\n<input id=\"calculate\" type=\"submit\" value=\"See Pricing\">\n<input name=\"imahuman\" type=\"hidden\" value=\"0\"><input name=\"ga_count\" type=\"hidden\" value=\"11\"><input name=\"ga_id\" type=\"hidden\" value=\"7398bd03-5e99-43cb-a0cd-930ea29714c3\">\n\n<\/form>Many designers think of web design from a B2C perspective, but creating an effective site for an industrial company requires a different approach.\n\nYour company needs a website that can attract other businesses, partners, contractors, vendors, distributors, and dealers. At the same time, your site requires components that appeal to consumers seeking information on their products. It\u2019s a tall order, but it\u2019s one that can be met by designs that have experience in the industry.\n\nAt WebFX, our team is well-versed in designing sites for industrial companies, and we know how to create websites that get the job done.\n\nHere are just a few of the recommendations we make to all of our industrial clients.\n<h2>1. Create and maintain consistent branding<\/h2>\nAs with any corporate website, a strong brand and voice is essential. It helps visitors get an idea of who your company is and what to expect.\n\nEverything from your color scheme to your writing style is important when it comes to establishing your brand, and should be consistent throughout your entire site.\n<h2>2. Utilize simple navigation<\/h2>\nVisitors shouldn\u2019t have to dig around to find the information they want. If it takes them more than a few seconds, they\u2019ll likely leave and look for a better option.\n\nCreating a simple navigation bar makes it easy for your visitors to access important pages on your site Plus, this increases the chances that they\u2019ll stay and visit more pages, improving their odds of converting and becoming a customer.\n<h2>3. Include visual content<\/h2>\nWhat do the top industrial company websites have in common? All you have to do is visit their website for a few seconds, and you\u2019ll understand the scope of their business.\n\nOn the <a href=\"http:\/\/wheelercat.com\/\">Wheeler CAT website<\/a>, we accomplished this goal by including lots of visual content. From the moment you see the homepage, you understand the broad nature of the products and industries they serve.\n\nIncluding photos of your products, services, and facilities gives visitors an accurate idea of what to expect when they work with you, and makes your site much more interesting. And if you\u2019re willing to make the investment in professional photos, they can have a significant impact on the overall look and professionalism of your site.\n<h2>4. Write strong calls to action<\/h2>\nEvery website requires strong calls to action (CTAs). On an industrial company\u2019s site, those CTAs need to be loud and clear.\n\nVendors must understand who to contact to sell to the business. Dealers have to know how to become affiliates or partners. Business buyers need to instantly find the right salesperson.\n\nYou can meet all of these needs by including clear CTAs on each page of your site, and running conversion rate optimization tests to generate the highest possible number of leads.\n<h2>5. Highlight client testimonials<\/h2>\nTestimonials and reviews are essential for any B2B website, and highlighting them in creative ways throughout your site can go a long way in building trust with potential customers.\n\nIf you don\u2019t yet have testimonials, it\u2019s worth your time to ask certain clients if they\u2019d be willing to share their experience with your company. Then, you can include them on your site (with permission) and use them to show visitors the kind of experience they can expect when they partner with your manufacturing company.\n<h2>6. Consider adding a product catalog<\/h2>\nFor industrial businesses that focus on a specific product line, having an online catalog streamlines the selling and education process. Although a product catalog may add dozens, hundreds or even thousands of pages to a website, it could prove worth the investment.\n\nCustomization is a necessity, though, and you can\u2019t simply copy and paste pre-written product descriptions. But if you\u2019re serious about reaching interested potential buyers online, it\u2019s worth the investment to create original descriptions that inform your visitors and encourage them to convert.\n<h3>Ready to improve your industrial company&#8217;s online presence?<\/h3>\nAt WebFX, we have years of experience working with industrial clients, and we know what it takes to design and build an effective site. When you partner with us, we\u2019ll use a combination of industry knowledge and web design expertise to build a site that\u2019s tailored to your company\u2019s unique needs and goals.\n\n<strong><a href=\"http:\/\/www.webpagefx.com\/contact.htm\">Contact us today<\/a> for a free quote!<\/strong>\n\n<a role=\"button\" href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" rel=\"noopener noreferrer\">\nContact Us!\n<\/a>\n<h3>READY FOR REAL GROWTH?<\/h3>\n<h2>Call 844.325.5802<\/h2>\nOur specialists will work with your industrial company to create an Internet marketing campaign that\u2019s tailored to your existing goals. We\u2019ll keep the focus on strategies that drive revenue and help your company grow.\n\nLearn what WebFX can do for your industrial company and request a free quote!\n<h4>GET YOUR FREE QUOTE TODAY!<\/h4>\n<style>\n#free-quote-form input{border-radius:0;padding: 10px 15px;margin-bottom:10px;font-size:14px;height:42px;color:#122238;}<br \/>\n#free-quote-form .btn{width:100%;margin-top:10px;border:none;border-radius:4px;}<br \/>\n#free-quote-form textarea{min-height:130px; margin-bottom:10px; padding:10px 15px;}<br \/>\n#free-quote-form input::placeholder, #free-quote-form textarea::placeholder{color:#122238;}<br \/>\n<\/style>\n\n<form id=\"free-quote-form\" action=\"\/ifx_form_processor.php?form=quote\" method=\"POST\" name=\"free-quote-form\"><input id=\"name\" name=\"_Name\" type=\"text\" placeholder=\"Full Name*\">\n<input id=\"email\" name=\"_Email\" type=\"text\" placeholder=\"Email*\">\n<input id=\"company\" name=\"_Company\" type=\"text\" placeholder=\"Company*\">\n<input id=\"phone\" name=\"_Phone\" type=\"text\" placeholder=\"Phone*\">\n<textarea id=\"message\" name=\"_Message\" placeholder=\"Your Ideas (Optional!)\"><\/textarea>\n<input name=\"submit\" type=\"submit\" value=\"HEAR FROM AN EXPERT\"><\/form><a href=\"https:\/\/www.facebook.com\/manufacturingfx\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n<\/a>\n<a href=\"https:\/\/twitter.com\/industrialfx\" target=\"_blank\" rel=\"noopener noreferrer\">\n<\/a>\n<a href=\"https:\/\/www.instagram.com\/manufacturingfx\" target=\"_blank\" rel=\"noopener noreferrer\">\n<\/a>\n\n<article>\n<h5><a href=\"https:\/\/www.industrialfx.com\/our-clients-and-results\/portfolio\/\">Portfolio<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/learn\/blog\/\">Blog<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/who-we-are\/\">About&nbsp;<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/contact\/\">Contact<\/a><\/h5>\n<h5><\/h5>\n<\/article>\n<ul>\n \t<li>\n<h4>REVENUE INSIDER WEEKLY&lt;\/h4 &gt;<\/h4>\nJoin 62,179 subscribers generating more web revenue.<\/li>\n<\/ul>\n<article>\n<h4>CONTACT US<\/h4>\n1703 N. Front St. Harrisburg, PA 17102\nPhone:<strong>&nbsp;<\/strong>844.325.5802\nEmail: quotes@webpagefx.com\n<h5><strong>Call Toll Free: <a href=\"tel:844.325.5802\">844.325.5802<\/a><\/strong><\/h5>\n<\/article>\u00a9 Copyright 2002-2017&nbsp;<a href=\"http:\/\/www.webpagefx.com\/\">WebpageFX<\/a>&nbsp; \u0399 &nbsp;Privacy Policy &amp; Terms of Use &nbsp;\u0399 &nbsp;<a href=\"http:\/\/www.webpagefx.com\/sitemap.htm\">Sitemap<\/a>\n","protected":false},"excerpt":{"rendered":"<p>MARKETING SERVICES FOR INDUSTRIAL COMPANIES Web Design for Industrial Companies In practically every major city, small and large industrial companies contribute to the incredible and continued growth of our nation. And while this is great for the economy, it means that there\u2019s often significant competition to attract new customers. There are many marketing strategies to&hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":308,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Industrial Web Design Services | IndustrialFX<\/title>\n<meta name=\"description\" content=\"IndustrialFX are leading experts in industrial website design. Contact us today to see how our industrial web design experts can transform your website!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.industrialfx.com\/digital-marketing-industrial-companies\/web-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industrial Web Design Services | IndustrialFX\" \/>\n<meta property=\"og:description\" content=\"IndustrialFX are leading experts in industrial website design. 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