{"id":637,"date":"2017-02-28T17:26:42","date_gmt":"2017-02-28T17:26:42","guid":{"rendered":"https:\/\/www.industrialfx.com\/?page_id=637"},"modified":"2022-08-01T14:25:36","modified_gmt":"2022-08-01T14:25:36","slug":"web-analytics-metrics","status":"publish","type":"page","link":"https:\/\/www.industrialfx.com\/digital-marketing-industrial-companies\/web-analytics-metrics\/","title":{"rendered":"Web Analytics and Metrics"},"content":{"rendered":"\n<h3>\n\t\tMARKETING SERVICES FOR INDUSTRIAL COMPANIES\n\t<\/h3>\n<h2>\n\t\tWeb Analytics and Metrics for\n\t<\/h2>\n<h1>\n\t\tIndustrial Companies\n\t<\/h1>\n\t<p>Do you know how many visitors access your website each month, where they come from, and how many visitors become customers?<\/p>\n<p>Web analytics can help you gather and interpret key website data that can help your industrial company make smarter business decisions, reach more customers, and earn more revenue. <\/p>\n<p>On this page, we\u2019ll take a look at the benefits of web analytics, which metrics you should measure, and how analytics consulting plans from WebFX can help your business set and achieve goals online.<\/p>\n\t\t<a href=\"#pricingplan\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tView Pricing Plans\n\t\t\t\t\t<\/a>\n\t<p>No matter the size of your industrial company, web analytics data can provide valuable insight into your online marketing strategies. <\/p>\n<p>If you want to gain industry knowledge and interpret your website data to grow your business, you need web analytics. And web analytics can help you measure web traffic, track key metrics, and optimize your marketing campaigns to better reach your target market. <\/p>\n\t<p>Web analytics is more than just installing a script on your website and setting up a monthly report. In order to get the most out of your web analytics, you need to carefully evaluate website data to fully understand how visitors interact with your website and how you can improve your online presence to reach more customers and earn more revenue. <\/p>\n<p>When looking at website data, it\u2019s tempting to focus on vanity metrics, numbers and stats that look good on paper, but don\u2019t directly relate to revenue and profit. For example, your new blog post may receive a record number of views, but did anybody actually sign up to receive email updates, fill out a contact form, or request more information about your company? <\/p>\n\t<p><strong>Here are some key metrics you should measure:<\/strong><\/p>\n\t<ul>\n\t\t<li>\t \t\t\t\t\n\t\t <h4>Conversion rate<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>New leads\/clients<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>Bounce rate<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>Retention rate<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>Revenue<\/h4><p><\/p><\/li>\t<\/ul>\n\t<p>Paying attention to key metrics, like those listed, can help your industrial company better track and reach your online goals.<\/p>\n\t\t\t\t<h2>Basic<\/h2>\n\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t<li>Google Analytics tracking setup<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Social reporting integration<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Setup of custom monthly e-mail reports<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Data analysis<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Channel attribution reporting when available<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Custom website call tracking<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$1,100 for initial services<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$250 per month for monthly audits and reporting services (optional)<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<a href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tStart Now\n\t\t\t\t\t<\/a>\n\t\t\t\t<br>\n\t\t\t\t<h2>Ecommerce<\/h2>\n\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t<li>Google Analytics tracking setup<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Ecommerce setup<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Social reporting integration<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Setup of custom monthly e-mail reports<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Data analysis<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Channel attribution reporting when available<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Funnel setup and analysis<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Custom website call tracking<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$2,500 for initial services<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$400 per month for monthly audit and reporting services (optional)<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<a href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tStart Now\n\t\t\t\t\t<\/a>\n\t\t\t\t<br>\n\t\t\t\t<h2>Enterprise<\/h2>\n\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t<li>Google Analytics tracking setup<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Ecommerce setup<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Social reporting integration<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Setup of custom monthly e-mail reports<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Data analysis<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Channel attribution reporting when available<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Funnel setup and analysis<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Custom Google Analytics tracking variables and integration with Google Website Optimizer<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Custom website call tracking<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$3,600 for initial services<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$500 per month for monthly audit and reporting services (optional)<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<a href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tStart Now\n\t\t\t\t\t<\/a>\n\t\t\t\t<br>\n\t<p>Google Analytics is one of the most effective tools for tracking and evaluating all aspects of your website.<\/p>\n<p>WebFX offers Google Analytics consulting to help industrial companies, like yours, best interpret your website data and make the most informed decisions. <\/p>\n<p><strong>Our Google Analytics plans can help you:<\/strong><\/p>\n\t<ul>\n\t\t<li>\t \t\t\t\t\n\t\t <h4>Evaluate Google Analytics reports and provide actionable recommendations to help you increase traffic and reach more qualified visitors<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>Filter data to help you make informed business decisions<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>Offer top-notch Google Analytics support<\/h4><p><\/p><\/li>\t<\/ul>\n\t<p>Whether you\u2019re a small firm or large company, <a href=\"http:\/\/www.webpagefx.com\/Google-Analytics-Consulting.html\">WebFX can help you use Google Analytics<\/a> to interpret key website data to help you get the most out of your online marketing efforts.<\/p>\n<p>On average, we increase revenue by 20% for our more than 500 clients, and our client retention rate is nearly 100%.<\/p>\n<h3>\n\t\tGet started with web analytics today!\n\t<\/h3>\n\t<p>Interested in learning more about how web analytics can help your industrial business achieve greater success online?Check out our Google Analytics consulting plans online, and contact WebFX today to speak with a strategist. <\/p>\n<p><strong><a href=\"http:\/\/www.webpagefx.com\/contact.htm\">Contact us today<\/a> for a free quote!<\/strong><\/p>\n\t\t<a href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tContact Us!\n\t\t\t\t\t<\/a>\n\t\t\t<h3>READY FOR REAL GROWTH?<\/h3><h2>Call 844.325.5802<\/h2> \t\t\t\n\t\t\t\t<p>Our specialists will work with your industrial company to create an Internet marketing campaign that\u2019s tailored to your existing goals. We\u2019ll keep the focus on strategies that drive revenue and help your company grow.<\/p>\n<p>Learn what WebFX can do for your industrial company and request a free quote!<\/p>\n<h4>\n\t\tGET YOUR FREE QUOTE TODAY!\n\t<\/h4>\n\t<style>\n#free-quote-form input{border-radius:0;padding: 10px 15px;margin-bottom:10px;font-size:14px;height:42px;color:#122238;}\n#free-quote-form .btn{width:100%;margin-top:10px;border:none;border-radius:4px;}\n#free-quote-form textarea{min-height:130px; margin-bottom:10px; padding:10px 15px;}\n#free-quote-form input::placeholder, #free-quote-form textarea::placeholder{color:#122238;}\n<\/style>\n<form id=\"free-quote-form\" name=\"free-quote-form\" action=\"\/ifx_form_processor.php?form=quote\" method=\"POST\" onsubmit=\"\">\n<input type=\"text\" name=\"_Name\" id=\"name\" placeholder=\"Full Name*\">\n<input type=\"text\" name=\"_Email\" id=\"email\" placeholder=\"Email*\">\n<input type=\"text\" name=\"_Company\" id=\"company\" placeholder=\"Company*\">\n<input type=\"text\" name=\"_Phone\" id=\"phone\" placeholder=\"Phone*\">\n<textarea name=\"_Message\" id=\"message\" placeholder=\"Your Ideas (Optional!)\"><\/textarea>\n<input type=\"submit\" name=\"submit\" value=\"HEAR FROM AN EXPERT\">\n<\/form>\n\t\t<a href=\"https:\/\/www.facebook.com\/manufacturingfx\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t\t\t\t<\/a>\n\t\t<a href=\"https:\/\/twitter.com\/industrialfx\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t\t\t\t<\/a>\n\t\t<a href=\"https:\/\/www.instagram.com\/manufacturingfx\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t\t\t\t<\/a>\n\t<article>\n<h5><a href=\"https:\/\/www.industrialfx.com\/our-clients-and-results\/portfolio\/\">Portfolio<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/learn\/blog\/\">Blog<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/who-we-are\/\">About&nbsp;<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/contact\/\">Contact<\/a><\/h5>\n<h5><\/h5>\n<\/article>\n\t<ul>\n\t\t<li>\t \t\t\t\t\n\t\t <h4>REVENUE INSIDER WEEKLY<\/h4><p>Join 62,179 subscribers generating more web revenue.<\/p><\/li>\t<\/ul>\n\t<article>\n<h4>CONTACT US<\/h4>\n1703 N. Front St. Harrisburg, PA 17102<br>\nPhone:<strong>&nbsp;<\/strong>844.325.5802<br>\nEmail: quotes@webpagefx.com<br>\n\n<h5><strong>Call Toll Free: <a href=\"tel:844.325.5802\">844.325.5802<\/a><\/strong><\/h5>\n<\/article>\n<p>\u00a9 Copyright 2002-2017&nbsp;<a href=\"http:\/\/www.webpagefx.com\/\">WebpageFX<\/a>&nbsp; \u0399 &nbsp;Privacy Policy &amp; Terms of Use &nbsp;\u0399 &nbsp;<a href=\"http:\/\/www.webpagefx.com\/sitemap.htm\">Sitemap<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MARKETING SERVICES FOR INDUSTRIAL COMPANIES Web Analytics and Metrics for Industrial Companies Do you know how many visitors access your website each month, where they come from, and how many visitors become customers? Web analytics can help you gather and interpret key website data that can help your industrial company make smarter business decisions, reach&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":308,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web Analytics &amp; Metrics Company | IndustrialFX<\/title>\n<meta name=\"description\" content=\"Web analytics and metrics can provide valuable insights into your industrial company&#039;s online marketing strategy. 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