{"id":635,"date":"2017-02-28T17:25:03","date_gmt":"2017-02-28T17:25:03","guid":{"rendered":"https:\/\/www.industrialfx.com\/?page_id=635"},"modified":"2020-11-17T21:42:40","modified_gmt":"2020-11-17T21:42:40","slug":"personalized-web-content","status":"publish","type":"page","link":"https:\/\/www.industrialfx.com\/digital-marketing-industrial-companies\/personalized-web-content\/","title":{"rendered":"Personalized Web Content"},"content":{"rendered":"\n<h3>\n\t\tMARKETING SERVICES FOR INDUSTRIAL COMPANIES\n\t<\/h3>\n<h2>\n\t\tPersonalized Web Content for\n\t<\/h2>\n<h1>\n\t\tIndustrial Companies\n\t<\/h1>\n\t<p>Publishing original online content is one of the most effective lead generation strategies today. And the more you tailor your content to your audience, the better results you\u2019ll experience.<\/p>\n<p>That\u2019s where personalized website content becomes extremely valuable.<\/p>\n<p>On this page, we\u2019ll take a look at why personalized web content is important for industrial companies and how custom content plans from WebFX can take your company to new heights.<\/p>\n\t\t<a href=\"#pricingplan\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tView Pricing Plans\n\t\t\t\t\t<\/a>\n\t<ul>\n\t\t<li>\t \t\t\t\t\n\t\t <h4> Provide each site visitor with content tailored to their previous on-site actions<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>Customize offers based on demographic and firmographic data<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>Analyze visitor behavior in real time and respond with appropriate calls to action<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>Always get the right message to the right person at the right time<\/h4><p><\/p><\/li>\t<\/ul>\n<h3>\n\t\tWhat is Personalized Web Content?\n\t<\/h3>\n\t<p>Content is a key component of an online sales funnel, and it focuses on providing website visitors with interesting, helpful information.<\/p>\n<p>A low pressure way to bring new leads into your sales process, content can take many forms including blog posts, articles, infographics, marketing guides, videos, and more. Content provides website visitors with the information they need to learn more about your company and the services you provide. And it can ultimately encourage them to do business with your industrial company.<\/p>\n<p>Personalizing your content with information specific to your target market can help you increase conversions and improves the chance that people will share your content online.<\/p>\n\t<p>People come to your website for different reasons. While some visitors are there to buy, others are simply conducting research or attempting to land a job with your company.<\/p>\n<p>Understanding a visitor\u2019s motivation for visiting your website can help you create personalized content that better meets their needs. And creating effective, personalized content will inspire website visitors to learn more about your brand, interact with your company online, and share your message with their friends and family.<\/p>\n\t<p><strong>All of these strategies can help you target different content to various groups of website visitors based on their behavior, needs, and interests.<\/strong><\/p>\n\t<p>Here are a few tips for personalizing your content to reach even more customers:<\/p>\n\t<ul>\n\t\t<li>\t \t\t\t\t\n\t\t <h4>Tailor your marketing to devices (phones, tablets, desktop)<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>Optimize content based on referral source<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>Use behavioral data to personalize your content<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>Personalize your content based on location<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>Include custom calls-to-action (CTAs)<\/h4><p><\/p><\/li>\t<\/ul>\n\t<p>While some content marketing plans simply focus on creating content, <a href=\"http:\/\/www.webpagefx.com\/content-marketing-strategy.html\">comprehensive content plans<\/a> from WebFX include everything from design to SEO, outreach, social media, and link building.<\/p>\n<p><strong>Team members from every department of WebFX collaborate on content marketing plans. And when you work with us, you\u2019ll receive access to:<\/strong><\/p>\n\t<ul>\n\t\t<li>\t \t\t\t\t\n\t\t <h4>An authority blogger<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>A copywriting manager<\/h4><p><\/p><\/li>\t<\/ul>\n\t<ul>\n\t\t<li>\t \t\t\t\t\n\t\t <h4>A video producer<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>A graphic designer<\/h4><p><\/p><\/li>\t<\/ul>\n\t<ul>\n\t\t<li>\t \t\t\t\t\n\t\t <h4>A search engine optimizer<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>A content strategist<\/h4><p><\/p><\/li>\t<\/ul>\n\t<ul>\n\t\t<li>\t \t\t\t\t\n\t\t <h4>An outreach specialist<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>A social media marketer<\/h4><p><\/p><\/li>\t<\/ul>\n\t\t\t\t<h2>1 Personalized Website Feature<\/h2>\n\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t<li>Behaviorial Personalization<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Filmographic Personalization<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>1 masthead design (or homepage content block)<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Personalization reporting development<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$250 initial investment<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<a href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tStart Now\n\t\t\t\t\t<\/a>\n\t\t\t\t<br>\n\t\t\t\t<h2>Initial Homepage Creative<\/h2>\n\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t<li>Real-time personalization<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Behaviorial Personalization<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Filmographic Personalization<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>3 masthead designs (or homepage content blocks)<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$450 for each additional masthead or content block<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Personalization reporting development<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$1,500 initial investment<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<a href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tStart Now\n\t\t\t\t\t<\/a>\n\t\t\t\t<br>\n\t\t\t\t<h2>Initial Website Creative<\/h2>\n\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t<li>Real-time personalization<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Behaviorial Personalization<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Filmographic Personalization<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>5 masthead designs (or homepage content blocks)<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$450 for each additional masthead or content block<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Personalization reporting development<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$2,400 initial investment<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<a href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tStart Now\n\t\t\t\t\t<\/a>\n\t\t\t\t<br>\n\t\t\t\t<h2>Initial &amp; Ongoing Creative + Reporting<\/h2>\n\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t<li>Real-time personalization<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Behaviorial Personalization<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Filmographic Personalization<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>5 masthead designs (or homepage content blocks)<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$450 for each additional masthead or content block<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Personalization reporting development<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$2,400 initial investment<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$750 quarterly investment<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<a href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tStart Now\n\t\t\t\t\t<\/a>\n\t\t\t\t<br>\n\t\t\t\t<h2>1 Personalized Website Feature<\/h2>\n\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t<li>Behaviorial Personalization<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Filmographic Personalization<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>1 quarterly masthead or inner page design<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$500 initial investment<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$250 monthly investment<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<a href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tStart Now\n\t\t\t\t\t<\/a>\n\t\t\t\t<br>\n\t\t\t\t<h2>3 Personalized Website Features<\/h2>\n\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t<li>Real-time Personalization<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Behaviorial Personalization<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Filmographic Personalization<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>3 quarterly masthead or inner page designs<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$1,000 initial investment<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$700 monthly investment<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<a href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tStart Now\n\t\t\t\t\t<\/a>\n\t\t\t\t<br>\n\t\t\t\t<h2>5 Personalized Website Features<\/h2>\n\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t<li>Real-time Personalization<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Behaviorial Personalization<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Filmographic Personalization<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>5 quarterly masthead or inner page designs<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>1 quarterly creative tweak<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$1,250 initial investment<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$1,000 monthly investment<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<a href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tStart Now\n\t\t\t\t\t<\/a>\n\t\t\t\t<br>\n\t\t\t\t<h2>5+ Personalized Website Features<\/h2>\n\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t<li>Real-time Personalization<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Behaviorial Personalization<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Filmographic Personalization<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>5+ quarterly masthead or inner page designs<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>2+ quarterly creative tweaks<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>custom initial investment<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>custom monthly investment<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<a href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tStart Now\n\t\t\t\t\t<\/a>\n\t\t\t\t<br>\n\t\t <h3>\n\t\tLearn More\n\t<\/h3>\n\t<p>Interested in learning more about how content marketing plans from WebFX can take your industrial company to new heights?<\/p>\n<p><strong>Check out our <a href=\"http:\/\/www.webpagefx.com\/content-marketing-strategy.html\">custom content marketing plans<\/a>, and <a href=\"http:\/\/www.webpagefx.com\/contact.htm\">contact us<\/a> today to speak with a strategist.<\/strong><\/p>\n<p>We have experience creating content marketing plans for businesses in a variety of industries, and we\u2019re excited to hear from you!<\/p>\n\t\t<a href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tContact Us!\n\t\t\t\t\t<\/a>\n\t\t\t<h3>READY FOR REAL GROWTH?<\/h3><h2>Call 844.325.5802<\/h2> \t\t\t\n\t\t\t\t<p>Our specialists will work with your industrial company to create an Internet marketing campaign that\u2019s tailored to your existing goals. 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Front St. Harrisburg, PA 17102<br>\nPhone:<strong>&nbsp;<\/strong>844.325.5802<br>\nEmail: quotes@webpagefx.com<br>\n\n<h5><strong>Call Toll Free: <a href=\"tel:844.325.5802\">844.325.5802<\/a><\/strong><\/h5>\n<\/article>\n<p>\u00a9 Copyright 2002-2017&nbsp;<a href=\"http:\/\/www.webpagefx.com\/\">WebpageFX<\/a>&nbsp; \u0399 &nbsp;Privacy Policy &amp; Terms of Use &nbsp;\u0399 &nbsp;<a href=\"http:\/\/www.webpagefx.com\/sitemap.htm\">Sitemap<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MARKETING SERVICES FOR INDUSTRIAL COMPANIES Personalized Web Content for Industrial Companies Publishing original online content is one of the most effective lead generation strategies today. And the more you tailor your content to your audience, the better results you\u2019ll experience. That\u2019s where personalized website content becomes extremely valuable. On this page, we\u2019ll take a look&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":308,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personalized Web Content | Industrial Internet Marketing<\/title>\n<meta name=\"description\" content=\"Original content is one of the best ways to drive leads to your industrial company&#039;s website. 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