{"id":632,"date":"2017-02-28T17:23:29","date_gmt":"2017-02-28T17:23:29","guid":{"rendered":"https:\/\/www.industrialfx.com\/?page_id=632"},"modified":"2020-09-09T21:30:14","modified_gmt":"2020-09-09T21:30:14","slug":"lead-nurturing","status":"publish","type":"page","link":"https:\/\/www.industrialfx.com\/digital-marketing-industrial-companies\/lead-nurturing\/","title":{"rendered":"Lead Nurturing"},"content":{"rendered":"\n<h3>\n\t\tMARKETING SERVICES FOR INDUSTRIAL COMPANIES\n\t<\/h3>\n<h2>\n\t\tLead Nurturing for\n\t<\/h2>\n<h1>\n\t\tIndustrial Companies\n\t<\/h1>\n\t<p>It\u2019s one thing to generate leads with industrial company\u2019s website, but how do you nurture those leads to push them further down the sales funnel?<\/p>\n<p>At WebFX, we offer email lead nurturing plans that allow you to stay in contact with your leads and ensure that every step of the way, you\u2019re directing them one step closer to conversion.<\/p>\n\t\t<a href=\"#pricingplan\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tView Pricing Plans\n\t\t\t\t\t<\/a>\n\t<ul>\n\t\t<li>\t \t\t\t\t\n\t\t <h4>Send intelligent emails on a strategic distribution schedule<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>Tailor your intelligent email content to individual customers<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>Set up intelligent emails to trigger when users visit pages or submit forms<\/h4><p><\/p><\/li>\t<\/ul>\n<h3>\n\t\tWhy is Lead Nurturing Important?\n\t<\/h3>\n\t<p>Imagine that a potential customer finds a product on your industrial company\u2019s website that they want to buy in the future, but aren\u2019t quite ready to make a purchasing decision. Days, weeks, or months go by, and they forget about your industrial company. And when they <em>are <\/em>ready to make a purchase, they find another company that provides a similar product.<\/p>\n<p>You can change this course of events by staying in contact with your leads to remind them that you have the product they are looking for.<\/p>\n<p>Without lead nurturing, there\u2019s a chance customers will forget about your product \u2013 especially if they find it elsewhere. But with lead nurturing, you\u2019re always at the top of a customer\u2019s mind.<\/p>\n<h3>\n\t\tEmail Lead Nurturing\n\t<\/h3>\n\t<p>When you spend just one dollar on an email campaign, the average ROI is $44.25. That means that it\u2019s one of the most cost-effective marketing channels you can use to stay in touch with potential buyers.<\/p>\n<p>Email lead nurturing is also beneficial because it allows you to contact individuals that have already communicated their interest in your business.<\/p>\n<p>You can reach the right people with messages designed to match their interests, and ideally, generate conversions.<\/p>\n<p>For example, if you offer stainless steel products, you can create an email that goes out to customers who\u2019ve specifically shown interest in products. Then, you can create separate campaigns to target customers who\u2019ve expressed interest in other products.<\/p>\n\t<p>When you work with WebFX, we\u2019ll create an email lead nurture campaign including copywriting, or without copywriting, so you get exactly what you need.<\/p>\n<p>If you select an email lead nurture campaign including copywriting, you\u2019ll get a lifecycle email strategic distribution schedule, so you\u2019ll always know when the next email blast is sent. You\u2019ll also receive a campaign and target strategy, lead nurture workflow development, and a recommended sales cycle implementation.<\/p>\n<p>Since graphics are just as important in an email as the copy, you\u2019ll also receive graphics design for email body content.<\/p>\n<p>To ensure your emails are working the way they\u2019re supposed to, we\u2019ll test your email on 24 clients to collect data on their open rate and success. We\u2019ll also build in an unsubscribe function, so that you can keep track of who still wants to receive your emails.<\/p>\n\t\t\t\t<h2>1 Lead Nurture Email Campaign (LNEC)<\/h2>\n\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t<li>One 3-part lifecycle email drip sequence<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Lifecycle email strategic distribution schedule<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Copywriting for email campaigns (up to 200 words written per email)<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>One-time $500 investment for initial design, copywriting, strategy, and tracking setup<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$200\/ mo ($300 non-customers) for up to 3,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$450\/ mo ($600 non-customers) for 3,000 to 10,000 subsrcibers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$750\/ mo ($900 non-customers) for 10,000 to 25,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>call us &#8211; volume discounts apply for over 25,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<a href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tStart Now\n\t\t\t\t\t<\/a>\n\t\t\t\t<br>\n\t\t\t\t<h2>1 Lead Nurture Smart Email Campaign<\/h2>\n\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t<li>One 6-part lifecycle email drip sequence<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Lifecycle email strategic distribution schedule<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Copywriting for email campaigns (up to 200 words written per email)<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Triggered emails based on web visitor behavior<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>One-time $1,000 investment for initial design, copywriting, strategy, and tracking setup<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$200\/ mo ($300 non-customers) for up to 3,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$450\/ mo ($600 non-customers) for 3,000 to 10,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$750\/ mo ($900 non-customers) for 10,000-25,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>call us &#8211; volume discounts apply for over 25,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<a href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tStart Now\n\t\t\t\t\t<\/a>\n\t\t\t\t<br>\n\t\t\t\t<h2>2 Lead Nurture Email Campaigns<\/h2>\n\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t<li>Two 6-part lifecycle email drip sequence (12 total emails)<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Lifecycle email strategic distribution schedule<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Creative theme development<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Copywriting for email campaigns (up to 200 words written per email)<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Triggered emails based on web visitor behavior<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>One-time $1,750 investment for initial design, copywriting, strategy, and tracking setup<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$200\/ mo ($300 non-customers) for up to 3,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$450\/ mo ($600 non-customers) for 3,000 to 10,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$750\/ mo ($900 non-customers) for 10,000-25,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>call us &#8211; volume discounts apply for over 25,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<a href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tStart Now\n\t\t\t\t\t<\/a>\n\t\t\t\t<br>\n\t\t\t\t<h2>1 LNEC &amp; 3 Intelligent Email Trigger Campaigns<\/h2>\n\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t<li>Two 10-part lifecycle email drip sequence (20 total emails)<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Lifecycle email strategic distribution schedule<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Creative theme development<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Copywriting for email campaigns (up to 200 words written per email)<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Triggered emails based on web visitor behavior<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$125\/ quarter for 1 additional lead nurture email to be added<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>one time $2,500 investment for initial design, copywriting, strategy, and tracking setup<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$200\/ mo ($300 non-customers) for Up to 3,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$450\/ mo ($600 non-customers) for 3,000 to 10,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$750\/ mo ($900 non-customers) for 10,000-25,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>call us &#8211; volume discounts apply for over 25,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<a href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tStart Now\n\t\t\t\t\t<\/a>\n\t\t\t\t<br>\n\t\t\t\t<h2>1 Lead Nurture Email Campaign (LNEC)<\/h2>\n\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t<li>One 3-part lifecycle email drip sequence<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Lifecycle email strategic distribution schedule<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Graphics design for email body content<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>One-time $250 investment for initial design, copywriting, strategy, and tracking setup<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$200 per mo. ($300 non-customers) for up to 3,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$450 per mo. ($600 non-customers) for 3,000 to 10,00 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$750 per mo. ($900 non-customers) for 10,000 to 25,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Call us &#8211; volume discounts apply for over 25,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<a href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tStart Now\n\t\t\t\t\t<\/a>\n\t\t\t\t<br>\n\t\t\t\t<h2>1 Lead Nurture Smart Email Campaign<\/h2>\n\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t<li>One 6-part lifecycle email drip sequence<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Lifecycle email strategic distribution schedule<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Graphics design for email body content<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>One-time $500 investment for initial design, copywriting, strategy, and tracking setup<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$200 per mo. ($300 non-customers) for up to 3,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$450 per mo. ($600 non-customers) for 3,000 to 10,00 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$750 per mo. ($900 non-customers) for 10,000 to 25,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Call us &#8211; volume discounts apply for over 25,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<a href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tStart Now\n\t\t\t\t\t<\/a>\n\t\t\t\t<br>\n\t\t\t\t<h2>2 Lead Nurture Email Campaigns<\/h2>\n\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t<li>Two 6-part lifecycle email drip sequence (12 total emails)<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Lifecycle email strategic distribution schedule<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Graphics design for email body content<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Triggered emails based on web visitor behavior<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>One-time $1,000 investment for initial design, copywriting, strategy, and tracking setup<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$200 per mo. ($300 non-customers) for up to 3,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$450 per mo. ($600 non-customers) for 3,000 to 10,00 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$750 per mo. ($900 non-customers) for 10,000 to 25,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Call us &#8211; volume discounts apply for over 25,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<a href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tStart Now\n\t\t\t\t\t<\/a>\n\t\t\t\t<br>\n\t\t\t\t<h2>1 LNEC &amp; 3 Intelligent Email Trigger Campaigns<\/h2>\n\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t<li>Two 10-part lifecycle email drip sequence (20 total emails)<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Lifecycle email strategic distribution schedule<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Graphics design for email body content<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Triggered emails based on web visitor behavior<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$85\/ quarter for 1 additional lead nurture email added<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>One-time $1,600 investment for initial design, copywriting, strategy, and tracking setup<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$200 per mo. ($300 non-customers) for up to 3,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$450 per mo. ($600 non-customers) for 3,000 to 10,00 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>$750 per mo. ($900 non-customers) for 10,000 to 25,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t\t<li>Call us &#8211; volume discounts apply for over 25,000 subscribers<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<a href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tStart Now\n\t\t\t\t\t<\/a>\n\t\t\t\t<br>\n\t\t <h3>\n\t\tAre you interested in lead nurturing for your industrial company? \n\t<\/h3>\n\t<p>If email lead nurturing is the next step in your industrial company\u2019s marketing campaign, WebFX can help. We have a team of email marketers that can create the perfect content for your target emails, and move your potential customers further down the sales funnel.<\/p>\n<p><strong><a href=\"http:\/\/www.webpagefx.com\/contact.htm\">Contact us today<\/a> for a free quote!<\/strong><\/p>\n\t\t<a href=\"https:\/\/www.industrialfx.com\/contact\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tContact Us!\n\t\t\t\t\t<\/a>\n\t\t\t<h3>READY FOR REAL GROWTH?<\/h3><h2>Call 844.325.5802<\/h2> \t\t\t\n\t\t\t\t<p>Our specialists will work with your industrial company to create an Internet marketing campaign that\u2019s tailored to your existing goals. We\u2019ll keep the focus on strategies that drive revenue and help your company grow.<\/p>\n<p>Learn what WebFX can do for your industrial company and request a free quote!<\/p>\n<h4>\n\t\tGET YOUR FREE QUOTE TODAY!\n\t<\/h4>\n\t<style>\n#free-quote-form input{border-radius:0;padding: 10px 15px;margin-bottom:10px;font-size:14px;height:42px;color:#122238;}\n#free-quote-form .btn{width:100%;margin-top:10px;border:none;border-radius:4px;}\n#free-quote-form textarea{min-height:130px; margin-bottom:10px; padding:10px 15px;}\n#free-quote-form input::placeholder, #free-quote-form textarea::placeholder{color:#122238;}\n<\/style>\n<form id=\"free-quote-form\" name=\"free-quote-form\" action=\"\/ifx_form_processor.php?form=quote\" method=\"POST\" onsubmit=\"\">\n<input type=\"text\" name=\"_Name\" id=\"name\" placeholder=\"Full Name*\">\n<input type=\"text\" name=\"_Email\" id=\"email\" placeholder=\"Email*\">\n<input type=\"text\" name=\"_Company\" id=\"company\" placeholder=\"Company*\">\n<input type=\"text\" name=\"_Phone\" id=\"phone\" placeholder=\"Phone*\">\n<textarea name=\"_Message\" id=\"message\" placeholder=\"Your Ideas (Optional!)\"><\/textarea>\n<input type=\"submit\" name=\"submit\" value=\"HEAR FROM AN EXPERT\">\n<\/form>\n\t\t<a href=\"https:\/\/www.facebook.com\/manufacturingfx\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t\t\t\t<\/a>\n\t\t<a href=\"https:\/\/twitter.com\/industrialfx\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t\t\t\t<\/a>\n\t\t<a href=\"https:\/\/www.instagram.com\/manufacturingfx\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t\t\t\t<\/a>\n\t<article>\n<h5><a href=\"https:\/\/www.industrialfx.com\/our-clients-and-results\/portfolio\/\">Portfolio<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/learn\/blog\/\">Blog<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/who-we-are\/\">About&nbsp;<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/contact\/\">Contact<\/a><\/h5>\n<h5><\/h5>\n<\/article>\n\t<ul>\n\t\t<li>\t \t\t\t\t\n\t\t <h4>REVENUE INSIDER WEEKLY<\/h4><p>Join 62,179 subscribers generating more web revenue.<\/p><\/li>\t<\/ul>\n\t<article>\n<h4>CONTACT US<\/h4>\n1703 N. Front St. Harrisburg, PA 17102<br>\nPhone:<strong>&nbsp;<\/strong>844.325.5802<br>\nEmail: quotes@webpagefx.com<br>\n\n<h5><strong>Call Toll Free: <a href=\"tel:844.325.5802\">844.325.5802<\/a><\/strong><\/h5>\n<\/article>\n<p>\u00a9 Copyright 2002-2017&nbsp;<a href=\"http:\/\/www.webpagefx.com\/\">WebpageFX<\/a>&nbsp; \u0399 &nbsp;Privacy Policy &amp; Terms of Use &nbsp;\u0399 &nbsp;<a href=\"http:\/\/www.webpagefx.com\/sitemap.htm\">Sitemap<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MARKETING SERVICES FOR INDUSTRIAL COMPANIES Lead Nurturing for Industrial Companies It\u2019s one thing to generate leads with industrial company\u2019s website, but how do you nurture those leads to push them further down the sales funnel? At WebFX, we offer email lead nurturing plans that allow you to stay in contact with your leads and ensure&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":308,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lead Nurturing for Industrial Companies | B2B Marketing<\/title>\n<meta name=\"description\" content=\"Once you&#039;ve attracted leads, nurturing them ensures they make their way down the sales funnel. 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