SEO, or search engine optimization, is the foundation of any online marketing strategy. It helps your industrial site rank better in search engine results pages, making it easier for potential customers to find you when they\u2019re looking for products and services like yours.<\/p>\n
It\u2019s the best way to attract more traffic to your website and increase your online conversions.<\/p>\n
But there\u2019s a lot that goes into creating an effective SEO strategy \u2013 and one of the most important is content. Creating high quality, original content can help your industrial company move to the top of search engine results pages, inform your customers, and improve your overall success with online marketing.<\/p>\n
Keep reading to learn more about what goes into the SEO copywriting process, and how WebFX can help.<\/p>\n
SEO copywriting is very different from most other forms of writing, and there are a few steps that are absolutely necessary for getting the most out of your pages.<\/p>\n
If you ignore keyword research, it\u2019s likely that your pages will have a hard time ranking in results pages since Google won\u2019t know what to rank them for.<\/p>\n
Keyword research is crucial because it allows you to gain insight into what your customers are searching for, what they\u2019re interested in, and how difficult it will be to rank for any of those terms. You can get all of this information from a variety of online tools.<\/p>\n
When you optimize your content for target keywords, you\u2019ll be more effective in attracting qualified visitors to your site.<\/p>\n
When you have a list of keywords that you want to rank for, you\u2019ll be even more successful if you use these keywords as the basis for even more in-depth long tail keywords.<\/p>\n
Long-tail keywords are super specific keyword phrases that allow you to target a precise audience. These keywords likely won\u2019t gain extreme traffic for the page, but those that do visit will likely convert.<\/p>\n
An example of a long-tail keyword for the industrial niche would be \u201cstainless steel industrial sanders in [your city].\u201d Though there won\u2019t be hundreds of people searching for this keyword, the ones that are will love that you talk about it on your site, and likely buy your product.<\/p>\n
Content can take many forms on your website, and when done correctly, can all be beneficial to your website. Here are a few of the best kinds of content for your industrial website.<\/p>\n
Longform content refers to content that is 2,000 words or more. This kind of content should be a source that allows the reader to learn extensively on the topic.<\/p>\n
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Google loves longform content, and it\u2019s proven that it ranks higher than shorter content in search results.<\/p>\n
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This kind of content can also help you become well known as an industry leader, and shows that you are well-read on the topic. You can also target even more keywords with longform content.<\/p>\n<\/li>\n
Blogs are one of the most beneficial forms of content that you can have on your industrial website. Google loves to see a steady stream of new information on your website, and blogs allow you to create just that.<\/p>\n
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Blog topics can range from industry news to new products you carry, and everything in between. As you develop topics for posts, you should try to come up with new ideas that haven\u2019t been extensively been covered in your industry, or find unique angles on existing topics.<\/p>\n<\/li>\n<\/ul>\n
Article pages on your website help users learn more about your industrial company, the services you offer, and other industry information.<\/p>\n
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From an SEO standpoint, the more useful and valuable information you have on your site, the better.<\/p>\n
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When you create article pages, you are also creating linkable content that can be shared online. If users aren\u2019t able to link to your content, there\u2019s a slim chance that search engines like Google will rank it. Furthermore, if Google doesn\u2019t rank your pages, there won\u2019t be any traffic directed to your website.<\/p>\n
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You can arrange your article pages based on their content in your navigation bar. For example, you could have a tab that has a category called \u201cOur Products.\u201d That tab could hold article pages that explain your most popular products, how they are used, and how they are made.<\/p>\n<\/li>\n<\/ul>\n
WebFX has a full team of SEO experts and copywriters with years of experience working with industrial clients.<\/p>\n
Before creating content for your industrial company’s website, our copywriters will get to know you and your company so that they can target the unique keywords that mean the most to you.<\/p>\n
They’ll then use keyword research to determine the keywords with the highest potential and opportunity, and create your website content accordingly.<\/p>\n
Contact us today<\/a> for\u00a0more information and a free quote!<\/p>\n