{"id":512,"date":"2017-02-16T04:34:19","date_gmt":"2017-02-16T04:34:19","guid":{"rendered":"https:\/\/www.industrialfx.com\/?page_id=512"},"modified":"2021-05-19T20:05:12","modified_gmt":"2021-05-19T20:05:12","slug":"cj-pony-parts","status":"publish","type":"page","link":"https:\/\/www.industrialfx.com\/our-clients-and-results\/portfolio\/cj-pony-parts\/","title":{"rendered":"CJ Pony Parts"},"content":{"rendered":"\n<h1>\n\t\tTurbocharged Marketing\n\t<\/h1>\n\tWhen it comes to marketing the world\u2019s #1 Mustang parts retailer, there are a lot of moving parts to keep up with. Fortunately, we\u2019ve never met a challenge we weren\u2019t willing to meet head-on. Find out how our full service marketing plans have helped take CJ Pony Parts straight to the top.\n\t\t<a href=\"http:\/\/www.cjponyparts.com\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tLaunch Website\n\t\t\t\t\t<\/a>\n\t\t<a href=\"#cj\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tOur Process\n\t\t\t\t\t<\/a>\n<h1>\n\t\tMeet CJ Pony Parts\n\t<\/h1>\n\t<p>Founded in 1985 by two car-loving friends, CJ Pony Parts has spent 30 years offering Mustang drivers a wide variety of OEM, NOS, and aftermarket products. Located in Central Pennsylvania, the rise of ecommerce allowed this business to grow into the world\u2019s top provider of Mustang parts, as well as an authority in the automotive industry.<\/p>\n<h3>\n\t\tServices Provided\n\t<\/h3>\n\t<ul>\n\t\t<li>\t \t\t\t\t\n\t\t <h4>Content<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>CRO<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>Infographics<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>Link Building<\/h4><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>SEO<\/h4><p><\/p><\/li>\t<\/ul>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/02\/screenshots-design-process-2.jpg\" alt=\"screenshots-design-process\" itemprop=\"image\">\n\t\t <h4>\n\t\tTHE GOALS\n\t<\/h4>\n\t<p>The goal of the CJ Pony Parts website is to give Mustang owners easy access to the aftermarket parts and products they need to improve their vehicle.<\/p>\n\t<ul>\n\t\t<li>\t \t\t\t\t\n\t\t <h4><\/h4><p>On both mobile and desktop, the website\u2019s menu and search options allow shoppers to browse directly to the specific year range their Mustang falls into. The available parts and products can be filtered from there. This gives shoppers quick access to the products they need, no matter where they\u2019re shopping from.<\/p><\/li>\t<\/ul>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/02\/pull-img-1.png\" alt=\"pull-img\" itemprop=\"image\">\n<h3>\n\t\tBEFORE\n\t<\/h3>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/02\/screenshot-before-2.jpg\" alt=\"screenshot-before\" itemprop=\"image\">\n<h3>\n\t\tAFTER\n\t<\/h3>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/02\/screenshot-after-2.jpg\" alt=\"screenshot-after\" itemprop=\"image\">\n\t<p>With their ecommerce website, CJ Pony Parts places a large focus on providing all the information a potential customer could need when purchasing a part for their Mustang. This is done through the addition of product-focused copywriting, product photos and videos, and installation guides.<\/p>\n<p>By providing a multitude of information and photos, the CJ Pony Parts store is able to make buying aftermarket products a simple process instead of an enormously complicated one, increasing conversions and the number of happy customers.<\/p>\n<p>Customers can also ask questions about products and get answers from CJ Pony Parts staff, all without ever leaving the page.<\/p>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/02\/product-cart-checkout.png\" alt=\"product-cart-checkout\" itemprop=\"image\">\n\t\t <h4>\n\t\tORGANIC SEARCH ENGINE OPTIMIZATION\n\t<\/h4>\n\t<p>CJ Pony Parts relies on WebpageFX for its search engine optimization (SEO) efforts. The client has a custom SEO package that consists of quarterly SEO audits, keyword analysis, link building, and ongoing content creation.<\/p>\n<p>Working with WebpageFX has given CJ Pony Parts the ability to rise to the top spot in searches for Mustang products and accessories. With a well-rounded approach to link building, unique content creation, and regular SEO audits to identify new keyword opportunities, this company has experienced an enormous amount of success in organic searches.<\/p>\n<h4>\n\t\tPAY-PER-CLICK ADVERTISING\n\t<\/h4>\n\t<p>CJ Pony Parts initially contacted WebpageFX in 2011 about Pay-Per-Click (PPC) management. Since then, we\u2019ve grown our focus to include PPC ad creation and management, as well as multi-channel remarketing and keyword targeting planning.<\/p>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/02\/ad-image.png\" alt=\"ad-image\" itemprop=\"image\">\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/02\/infographic-4.jpg\" alt=\"infographic-4\" itemprop=\"image\">\n\t\t <h5>\n\t\tSAMPLE OF CONTENT\n\t<\/h5>\n<h4>\n\t\tLONG-FORM CONTENT\n\t<\/h4>\n\t<p>Content marketing has played a huge role in the growth of CJ Pony Parts. A large amount of the success has stemmed from the creation and distribution of long-form content pieces, like how-to guides and detailed blog posts.<\/p>\n<p>WebpageFX creates these content pieces, uploads them, and optimizes them for the appropriate long-tail keywords to give them the best chance of being found in search. Content is also easily sharable on social media, which increases the traffic directed to each page.<\/p>\n<h4>\n\t\tINFOGRAPHICS\n\t<\/h4>\n\t<p>CJ Pony Parts relies on WebpageFX to design Mustang and vehicle-related infographics that are hosted on its blog. These infographics have seen enormous reach across the Internet, picking up links from authoritative websites, news sites, and more.<\/p>\n\t\t<a href=\"x\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t+86%\n\t\t\t\t\t<\/a>\n\t<h4>\n\t\tORGANIC SEARCHES\n\t<\/h4>\n\t\t<a href=\"x\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t+386%\n\t\t\t\t\t<\/a>\n\t<h4>\n\t\tPAID SEARCHES\n\t<\/h4>\n\t\t<a href=\"x\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t+31%\n\t\t\t\t\t<\/a>\n\t<h4>\n\t\tREVENUE\n\t<\/h4>\n\t\t<a href=\"x\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t+78%\n\t\t\t\t\t<\/a>\n\t<h4>\n\t\tMOBILE SESSIONS\n\t<\/h4>\n\t\t<a href=\"x\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t+86%\n\t\t\t\t\t<\/a>\n\t<h4>\n\t\tMOBILE REVENUE\n\t<\/h4>\n\t\t\t<h3>READY FOR REAL GROWTH?<\/h3><h2>Call 844.325.5802<\/h2> \t\t\t\n\t\t\t\t<p>Our specialists will work with your industrial company to create an Internet marketing campaign that\u2019s tailored to your existing goals. We\u2019ll keep the focus on strategies that drive revenue and help your company grow.<\/p>\n<p>Learn what WebpageFX can do for your industrial company and request a free quote!<\/p>\n<h4>\n\t\tGET YOUR FREE QUOTE TODAY\n\t<\/h4>\n\t\t<a href=\"https:\/\/www.facebook.com\/webpagefx\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t<\/a>\n\t\t<a href=\"https:\/\/twitter.com\/webpagefx\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t<\/a>\n\t\t<a href=\"https:\/\/plus.google.com\/+Webpagefx\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t<\/a>\n\t<article>\n<h5><a href=\"https:\/\/www.industrialfx.com\/our-clients-and-results\/portfolio\/\">Portfolio<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/learn\/blog\/\">Blog<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/who-we-are\/\">About&nbsp;<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/contact\/\">Contact<\/a><\/h5>\n<h5><\/h5>\n<\/article>\n\t<ul>\n\t\t<li>\t \t\t\t\t\n\t\t <h4>REVENUE INSIDER WEEKLY<\/h4><p>Join 62,179 subscribers generating more web revenue.<\/p><\/li>\t<\/ul>\n\t<article>\n<h4 style=\"text-align: left;\">CONTACT US<\/h4>\n1705 N. Front St. Harrisburg, PA 17102<br>\nPhone:<strong>&nbsp;<\/strong>844.325.5802<br>\nEmail: quotes@webpagefx.com<br>\n\n<h5 style=\"text-align: left;\"><strong>Call Toll Free: <a style=\"color: #ffffff;\" href=\"tel:844.325.5802\">844.325.5802<\/a><\/strong><\/h5>\n<\/article>\n\u00a9 Copyright 2002-2016 <a style=\"color: #ffffff;\" href=\"http:\/\/www.webpagefx.com\/\">WebpageFX<\/a>&nbsp; \u0399 &nbsp;Privacy Policy &amp; Terms of Use &nbsp;\u0399 &nbsp;<a style=\"color: #ffffff;\" href=\"http:\/\/www.webpagefx.com\/sitemap.htm\">Sitemap<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Turbocharged Marketing When it comes to marketing the world\u2019s #1 Mustang parts retailer, there are a lot of moving parts to keep up with. Fortunately, we\u2019ve never met a challenge we weren\u2019t willing to meet head-on. Find out how our full service marketing plans have helped take CJ Pony Parts straight to the top. Launch&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":390,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Internet Marketing Case Study | CJ Pony Parts<\/title>\n<meta name=\"description\" content=\"Our marketing strategy helped the world&#039;s top mustang parts retailer increase revenue, organic searches, mobile sessions and more. 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