{"id":286,"date":"2017-01-04T19:45:17","date_gmt":"2017-01-04T19:45:17","guid":{"rendered":"https:\/\/www.industrialfx.com\/?page_id=286"},"modified":"2020-06-04T17:52:05","modified_gmt":"2020-06-04T17:52:05","slug":"wheeler-cat","status":"publish","type":"page","link":"https:\/\/www.industrialfx.com\/our-clients-and-results\/portfolio\/wheeler-cat\/","title":{"rendered":"Wheeler Cat"},"content":{"rendered":"<h3>\n\t\tPORTFOLIO\n\t<\/h3>\n<h1>\n\t\tA Personalized Experience\n\t<\/h1>\n\tWebsite personalization is a marketing strategy focused on creating tailored messages for specific audiences, providing each user with a personalized browsing experience on your website.\n\t\t<a href=\"http:\/\/wheelercat.com\/\" target=\"_blank\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tLaunch Website\n\t\t\t\t\t<\/a>\n\t\t<a href=\"#wheeler\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tOur Process\n\t\t\t\t\t<\/a>\n\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/01\/personalization-agriculture.png\" alt=\"\" \/>\t\t\t\n\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/01\/personalization-residential-construction-1.png\" alt=\"\" \/>\t\t\t\n\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/01\/personalization-mining.png\" alt=\"\" \/>\t\t\t\n\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/01\/personalization-quarry-and-aggregate.png\" alt=\"\" \/>\t\t\t\n\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/01\/personalization-hex-campaign.png\" alt=\"\" \/>\t\t\t\n\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/01\/personalization-oil-and-gas.png\" alt=\"\" \/>\t\t\t\n\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/01\/personalization-shop-assist-1.png\" alt=\"\" \/>\t\t\t\n\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/01\/personalization-power-1.png\" alt=\"\" \/>\t\t\t\n<h1>\n\t\tMeet Wheeler Machinery Co.\n\t<\/h1>\n\t<article>\nWheeler Machinery Co., a Caterpillar dealer in Salt Lake City, Utah has been in the business of providing exceptional customer service since 1951. When they came to us for a website redesign, it was immediately evident to us that they valued treating their customers with a sense of partnership.\n<\/article>\n<h3>\n\t\tServices Provided\n\t<\/h3>\n\t<ul>\n\t\t<li>\t \t\t\t\t\n\t\t <h4>Content<\/h4 ><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>CRO<\/h4 ><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>Development<\/h4 ><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>Personalization<\/h4 ><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>SEO<\/h4 ><p><\/p><\/li><li>\t \t\t\t\t\n\t\t <h4>Website Design<\/h4 ><p><\/p><\/li>\t<\/ul>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/01\/agriculture-firmographic.png\" alt=\"agriculture-firmographic\" itemprop=\"image\"\/>\n<h2>\n\t\tWheeler&#8217;s Goals\n\t<\/h2>\n\t<article>\nBecause providing superior service is one of Wheeler\u2019s top priorities, a personalized content strategy fell in line perfectly with their goals. By providing a customized experience for various audience buckets, their visitors get a marketing message that is tailored specifically to them. This gives them a stronger connection to the site, and therefore makes them more likely to convert.\n<\/article>\n\t\t\t<h3>Step 1<\/h3> \t \t\t\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/01\/industries.jpg\" alt=\"industries\" itemprop=\"image\"\/>\n\t\t\t\tThe process started with Wheeler determining their \u2018buckets,\u2019 or different audiences, based on firmographic information. Firmographics are attributes of a group that can be used to create meaningful relationship sets. WebpageFX helps each of our clients determine the firmographics they want to customize for based on their business and goals. For Wheeler, this was the main industries they serve.\n\t\t\t<h3>Step 2<\/h3> \t \t\t\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/01\/mining-firmographic.png\" alt=\"mining-firmographic\" itemprop=\"image\"\/>\n\t\t\t\tAfter defining their audiences, the next step was determining what kind of content would best speak to each one, and where to place it on the site. Wheeler selected the homepage banner image for their customized content, as it creates a strong first impression when a visitor comes to the site. WebpageFX then created a unique image and headline text for each of their audiences.\n\t\t\t<h3>Step 3<\/h3> \t \t\t\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/01\/customized-content.jpg\" alt=\"customized-content\" itemprop=\"image\"\/>\n\t\t\t\tOnce all customized content was in place, we launched the PersonalizeFX tool on Wheeler\u2019s website and visitors began seeing content that was tailored to their needs.\n<h3>\n\t\tThe Results\n\t<\/h3>\n\t<article>\nBecause providing superior service is one of Wheeler\u2019s top priorities, a personalized content strategy fell in line perfectly with their goals. By providing a customized experience for various audience buckets, their visitors get a marketing message that is tailored specifically to them. This gives them a stronger connection to the site, and therefore makes them more likely to convert.\n<\/article>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/01\/results.png\" alt=\"results\" itemprop=\"image\"\/>\n<h3>\n\t\tBEFORE\n\t<\/h3>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/01\/before.png\" alt=\"before\" itemprop=\"image\"\/>\n<h3>\n\t\tAFTER\n\t<\/h3>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/01\/after.png\" alt=\"after\" itemprop=\"image\"\/>\n\t\t\t<h3>READY FOR REAL GROWTH?<\/h3><h2>Call 844.325.5802<\/h2> \t\t\t\n\t\t\t\t<p>Our specialists will work with your industrial company to create an Internet marketing campaign that\u2019s tailored to your existing goals. We\u2019ll keep the focus on strategies that drive revenue and help your company grow.<\/p>\n<p>Learn what WebpageFX can do for your industrial company and request a free quote!<\/p>\n<h4>\n\t\tGET YOUR FREE QUOTE TODAY\n\t<\/h4>\n\t\t<a href=\"https:\/\/www.facebook.com\/webpagefx\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t<\/a>\n\t\t<a href=\"https:\/\/twitter.com\/webpagefx\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t<\/a>\n\t\t<a href=\"https:\/\/plus.google.com\/+Webpagefx\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t<\/a>\n\t<article>\n<h5><a href=\"https:\/\/www.industrialfx.com\/our-clients-and-results\/portfolio\/\">Portfolio<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/learn\/blog\/\">Blog<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/who-we-are\/\">About\u00a0<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/contact\/\">Contact<\/a><\/h5>\n<h5><\/h5>\n<\/article>\n\t<ul>\n\t\t<li>\t \t\t\t\t\n\t\t <h4>REVENUE INSIDER WEEKLY<\/h4 ><p>Join 62,179 subscribers generating more web revenue.<\/p><\/li>\t<\/ul>\n\t<article>\n<h4 style=\"text-align: left;\">CONTACT US<\/h4>\n1705 N. Front St. Harrisburg, PA 17102<br \/>\nPhone:<strong>\u00a0<\/strong>844.325.5802<br \/>\nEmail: quotes@webpagefx.com<br \/>\n\n<h5 style=\"text-align: left;\"><strong>Call Toll Free: <a style=\"color: #ffffff;\" href=\"tel:844.325.5802\">844.325.5802<\/a><\/strong><\/h5>\n<\/article>\n\u00a9 Copyright 2002-2016 <a style=\"color: #ffffff;\" href=\"http:\/\/www.webpagefx.com\/\">WebpageFX<\/a>\u00a0 \u0399 \u00a0Privacy Policy &amp; Terms of Use \u00a0\u0399 \u00a0<a style=\"color: #ffffff;\" href=\"http:\/\/www.webpagefx.com\/sitemap.htm\">Sitemap<\/a>\n","protected":false},"excerpt":{"rendered":"<p>PORTFOLIO A Personalized Experience Website personalization is a marketing strategy focused on creating tailored messages for specific audiences, providing each user with a personalized browsing experience on your website. Launch Website Our Process Meet Wheeler Machinery Co. Wheeler Machinery Co., a Caterpillar dealer in Salt Lake City, Utah has been in the business of providing&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":390,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wheeler Cat Case Study | IndustrialFX<\/title>\n<meta name=\"description\" content=\"We took Wheeler Cat to the front of the pack online by providing content, CRO, website development, personalization, SEO, and a unique website design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.industrialfx.com\/our-clients-and-results\/portfolio\/wheeler-cat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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