{"id":172,"date":"2016-11-28T20:32:23","date_gmt":"2016-11-28T20:32:23","guid":{"rendered":"https:\/\/www.industrialfx.com\/?page_id=172"},"modified":"2020-12-14T22:33:27","modified_gmt":"2020-12-14T22:33:27","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.industrialfx.com\/learn\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<h3>\n\t\tBLOG\n\t<\/h3>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/04\/homepage-1.jpg\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t<time datetime=\"2018-08-15T08:00:37+00:00\">\n\t\t\t\t\t\t\tAug\n\t\t\t\t\t\t\t15\n\t\t\t\t\t\t\t2018\n\t\t\t\t\t\t<\/time>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<h3>\n\t\t\t\t\t<a href=\"https:\/\/www.industrialfx.com\/what-should-be-on-a-homepage\/\" title=\"What Should Be On A Homepage\" tabindex=\"0\">What Should Be On A Homepage<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\tAug 15 2018\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\tThe homepage of a website is arguably the most important page of all. It is often the first page of the site that a visitor comes in contact with, and it is also the page that search engines pay the most attention to. The homepage serves as the face of your company for online visitors, so you want to make sure it is appealing, engaging, and helps move shoppers further along in the buying cycle&#8230;..\n\t\t<a href=\"https:\/\/www.industrialfx.com\/what-should-be-on-a-homepage\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tRead More\n\t\t\t\t\t<\/a>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/04\/mobile-friendly-store.jpg\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t<time datetime=\"2018-08-01T08:00:00+00:00\">\n\t\t\t\t\t\t\tAug\n\t\t\t\t\t\t\t1\n\t\t\t\t\t\t\t2018\n\t\t\t\t\t\t<\/time>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<h3>\n\t\t\t\t\t<a href=\"https:\/\/www.industrialfx.com\/makes-good-ecommerce-website\/\" title=\"What Makes a Good Ecommerce Website\" tabindex=\"0\">What Makes a Good Ecommerce Website<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\tAug 1 2018\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\tEcommerce websites come in all shapes and sizes and sell almost anything imaginable. Most ecommerce websites have the same basic set up. There is usually a menu of categories or someway to search products, the product pages themselves, and a cart and checkout page. However, not all ecommerce sites are equal. Some are clearly better and facilitate more sales than others. There are very specific elements that separate a good ecommerce website from one that&#8230;.\n\t\t<a href=\"https:\/\/www.industrialfx.com\/makes-good-ecommerce-website\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tRead More\n\t\t\t\t\t<\/a>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/04\/google-search.jpg\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t<time datetime=\"2018-07-18T08:00:18+00:00\">\n\t\t\t\t\t\t\tJul\n\t\t\t\t\t\t\t18\n\t\t\t\t\t\t\t2018\n\t\t\t\t\t\t<\/time>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<h3>\n\t\t\t\t\t<a href=\"https:\/\/www.industrialfx.com\/google-search-console\/\" title=\"What is Google Search Console?\" tabindex=\"0\">What is Google Search Console?<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\tJul 18 2018\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\tPreviously known as Google Webmaster Tools, Search Console is a free service created by Google to help you understand how Google indexes, crawls and analyzes websites. The name change reflects the new landscape of search engine optimization &#8212; now marketers, web administrators and business owners, not just webmasters, can use the tools available from Google to help improve rankings. Signing up for Search Console isn&#8217;t required to show up in organic search results, but the&#8230;.\n\t\t<a href=\"https:\/\/www.industrialfx.com\/google-search-console\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tRead More\n\t\t\t\t\t<\/a>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/04\/marketing.jpg\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t<time datetime=\"2018-07-04T08:00:07+00:00\">\n\t\t\t\t\t\t\tJul\n\t\t\t\t\t\t\t4\n\t\t\t\t\t\t\t2018\n\t\t\t\t\t\t<\/time>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<h3>\n\t\t\t\t\t<a href=\"https:\/\/www.industrialfx.com\/what-does-swot-stand-for-in-marketing\/\" title=\"What Does SWOT Stand For In Marketing\" tabindex=\"0\">What Does SWOT Stand For In Marketing<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\tJul 4 2018\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\tSWOT is an acronym that is used by business owners to describe a business\u2019s strengths, weaknesses, opportunities and threats. The term can be applied to marketing as well. Strengths and weaknesses are viewed by the manager as internal factors while opportunities are viewed as external factors. This means that the business can have direct impact and results on their own strengths and weaknesses by improving company practices. Opportunities and threats are external meaning that the&#8230;.\n\t\t<a href=\"https:\/\/www.industrialfx.com\/what-does-swot-stand-for-in-marketing\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tRead More\n\t\t\t\t\t<\/a>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/plugins\/bb-ultimate-addon\/modules\/blog-posts\/images\/placeholder.jpg\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t<time datetime=\"2018-06-20T08:00:34+00:00\">\n\t\t\t\t\t\t\tJun\n\t\t\t\t\t\t\t20\n\t\t\t\t\t\t\t2018\n\t\t\t\t\t\t<\/time>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<h3>\n\t\t\t\t\t<a href=\"https:\/\/www.industrialfx.com\/use-facebook-business-page\/\" title=\"How to Use a Facebook Business Page\" tabindex=\"0\">How to Use a Facebook Business Page<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\tJun 20 2018\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\tSo you\u2019ve decided to start using Facebook for your business, that\u2019s great! As of May 2013, over 16 million local business pages have been created on Facebook; now it\u2019s your turn. By creating your Facebook Business Page, you\u2019re joining a huge online community filled with many opportunities to promote your company. Basically, you\u2019re getting free online advertising. This page is going to allow you to share posts with your target audience, respond to reviews, share&#8230;.\n\t\t<a href=\"https:\/\/www.industrialfx.com\/use-facebook-business-page\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tRead More\n\t\t\t\t\t<\/a>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/06\/Googling.jpg\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t<time datetime=\"2018-06-13T09:00:17+00:00\">\n\t\t\t\t\t\t\tJun\n\t\t\t\t\t\t\t13\n\t\t\t\t\t\t\t2018\n\t\t\t\t\t\t<\/time>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<h3>\n\t\t\t\t\t<a href=\"https:\/\/www.industrialfx.com\/adwords-vs-adwords-express-which-is-better\/\" title=\"AdWords vs. AdWords Express: Which Is Better?\" tabindex=\"0\">AdWords vs. AdWords Express: Which Is Better?<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\tJun 13 2018\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\tAdWords vs. AdWords Express: Which Is Better? One of the best methods to market your business online is pay-per-click (PPC) advertising. PPC ads are advertisements that appear at the top of the search results, above the organic listings. These ads are created through Google\u2019s program: AdWords. As you research PPC, you\u2019ll find that you can run your campaign through AdWords or AdWords Express. Though these are both run by Google, they are very different programs&#8230;..\n\t\t<a href=\"https:\/\/www.industrialfx.com\/adwords-vs-adwords-express-which-is-better\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tRead More\n\t\t\t\t\t<\/a>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/04\/google-search.jpg\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t<time datetime=\"2018-06-06T08:00:37+00:00\">\n\t\t\t\t\t\t\tJun\n\t\t\t\t\t\t\t6\n\t\t\t\t\t\t\t2018\n\t\t\t\t\t\t<\/time>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<h3>\n\t\t\t\t\t<a href=\"https:\/\/www.industrialfx.com\/5-tips-for-how-to-rank-higher-on-google-searches\/\" title=\"5 Tips for How to Rank Higher on Google Searches\" tabindex=\"0\">5 Tips for How to Rank Higher on Google Searches<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\tJun 6 2018\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\tIf your website has not been getting the traffic you desire, you may need to use Search Engine Optimization (SEO) tactics to help improve your site\u2019s visibility. Users typically click on search results that appear on the first page. If you are not ranking on the first page of Google, you will need to make adjustments to your website to help improve your rankings. Google has a complex ranking algorithm that you will need to&#8230;.\n\t\t<a href=\"https:\/\/www.industrialfx.com\/5-tips-for-how-to-rank-higher-on-google-searches\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tRead More\n\t\t\t\t\t<\/a>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/seo-guide-for-manufacturing-companies.png\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t<time datetime=\"2018-06-01T09:00:55+00:00\">\n\t\t\t\t\t\t\tJun\n\t\t\t\t\t\t\t1\n\t\t\t\t\t\t\t2018\n\t\t\t\t\t\t<\/time>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<h3>\n\t\t\t\t\t<a href=\"https:\/\/www.industrialfx.com\/seo-guide-for-manufacturing-companies\/\" title=\"SEO Guide for Manufacturing Companies: 7 Steps for Driving Leads and Revenue\" tabindex=\"0\">SEO Guide for Manufacturing Companies: 7 Steps for Driving Leads and Revenue<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\tJun 1 2018\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\tThe manufacturing sector demands efficiency, ingenuity, and cost-effectiveness \u2014 three traits you\u2019ll find in digital marketing, specifically, search engine optimization (SEO). Compared to traditional marketing, SEO lets you reach the audience you want, and it improves your return on investment (ROI). At IndustrialFX, we bring more than 20 years of Internet marketing experience to manufacturers around the globe. We\u2019ve generated more than two million leads so far, which is why we\u2019ve compiled an essential SEO&#8230;.\n\t\t<a href=\"https:\/\/www.industrialfx.com\/seo-guide-for-manufacturing-companies\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tRead More\n\t\t\t\t\t<\/a>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/04\/how-to-launch-a-product.jpg\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t<time datetime=\"2018-05-23T08:00:16+00:00\">\n\t\t\t\t\t\t\tMay\n\t\t\t\t\t\t\t23\n\t\t\t\t\t\t\t2018\n\t\t\t\t\t\t<\/time>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<h3>\n\t\t\t\t\t<a href=\"https:\/\/www.industrialfx.com\/how-to-launch-a-product\/\" title=\"How to Launch a Product\" tabindex=\"0\">How to Launch a Product<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\tMay 23 2018\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\tWhen we think of a product launch, most people will envision a visionary like Steve Jobs presenting a breakthrough idea to throngs of press and brand fanatics. As idealistic as that image is, most companies don\u2019t have product launches that look anything as luxurious as that and still find a way to succeed. Just because the end result or launch event isn\u2019t a spectacle, doesn\u2019t mean that there was any less time spent on research,&#8230;.\n\t\t<a href=\"https:\/\/www.industrialfx.com\/how-to-launch-a-product\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tRead More\n\t\t\t\t\t<\/a>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/05\/linkedin-.jpg\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t<time datetime=\"2018-05-09T08:01:26+00:00\">\n\t\t\t\t\t\t\tMay\n\t\t\t\t\t\t\t9\n\t\t\t\t\t\t\t2018\n\t\t\t\t\t\t<\/time>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<h3>\n\t\t\t\t\t<a href=\"https:\/\/www.industrialfx.com\/create-linkedin-business-page\/\" title=\"How to Create a LinkedIn Business Page\" tabindex=\"0\">How to Create a LinkedIn Business Page<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\tMay 9 2018\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\tYour business has found some initial success in social media and you are planning on growing, or you are branching out into social media for the first time and want to do it right. You can be anywhere on the scale of social media ability and be unsure about LinkedIn. Why? LinkedIn is a unique social media because it is more elite. It rises above the other forms of social media because there is professional&#8230;.\n\t\t<a href=\"https:\/\/www.industrialfx.com\/create-linkedin-business-page\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tRead More\n\t\t\t\t\t<\/a>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2018\/04\/Blogger.jpg\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t<time datetime=\"2018-04-25T08:00:13+00:00\">\n\t\t\t\t\t\t\tApr\n\t\t\t\t\t\t\t25\n\t\t\t\t\t\t\t2018\n\t\t\t\t\t\t<\/time>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<h3>\n\t\t\t\t\t<a href=\"https:\/\/www.industrialfx.com\/how-often-should-you-blog\/\" title=\"How Often Should You Blog?\" tabindex=\"0\">How Often Should You Blog?<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\tApr 25 2018\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\tAs a blogger, your ultimate goal is to drive additional traffic to your website. Creating an effective content calendar can help you achieve your goal and drive more traffic to your blog. To achieve the success you desire, posting randomly every few months will not work. Every blogger has different personalities, skills and time schedules. Developing a content strategy that works for you is the key to managing your blog. Your schedule might involve posting&#8230;.\n\t\t<a href=\"https:\/\/www.industrialfx.com\/how-often-should-you-blog\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tRead More\n\t\t\t\t\t<\/a>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/09\/mac-459196_1280.jpg\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t<time datetime=\"2017-09-14T15:43:01+00:00\">\n\t\t\t\t\t\t\tSep\n\t\t\t\t\t\t\t14\n\t\t\t\t\t\t\t2017\n\t\t\t\t\t\t<\/time>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<h3>\n\t\t\t\t\t<a href=\"https:\/\/www.industrialfx.com\/use-google-bing-advertise-industrial-company\/\" title=\"Should you Use Google or Bing to Advertise Your Industrial Company?\" tabindex=\"0\">Should you Use Google or Bing to Advertise Your Industrial Company?<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\tSep 14 2017\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\tSince the majority of Americans prefer Google as their search engine of choice, it is obvious why so many companies choose to bid on PPC ad space in the Google search results page. However, studies show that advertising on Bing could actually yield a higher ROI for some industries. So, where should your industrial company focus its advertising? On this page, we\u2019ll take a look, but first, let\u2019s talk about PPC. What is PPC advertising?&#8230;.\n\t\t<a href=\"https:\/\/www.industrialfx.com\/use-google-bing-advertise-industrial-company\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tRead More\n\t\t\t\t\t<\/a>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/09\/pexels-photo-416338.jpeg\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t<time datetime=\"2017-09-14T14:18:23+00:00\">\n\t\t\t\t\t\t\tSep\n\t\t\t\t\t\t\t14\n\t\t\t\t\t\t\t2017\n\t\t\t\t\t\t<\/time>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<h3>\n\t\t\t\t\t<a href=\"https:\/\/www.industrialfx.com\/visual-content-can-make-sale-industrial-companies\/\" title=\"How Visual Content Can Make the Sale for Industrial Companies\" tabindex=\"0\">How Visual Content Can Make the Sale for Industrial Companies<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\tSep 14 2017\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\tIn the industrial industry, visual content is especially important. The big machinery and expansive projects are brought to life with visual content, and your website can be nearly ineffective without it. A typical industrial company\u2019s website usually includes some form of visual content, but are they fully optimized? Why include visual content? In our fast-paced society, visual content is a must if you want to catch someone\u2019s attention. Many people do not have time to&#8230;.\n\t\t<a href=\"https:\/\/www.industrialfx.com\/visual-content-can-make-sale-industrial-companies\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tRead More\n\t\t\t\t\t<\/a>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/09\/seo-411385_1280.jpg\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t<time datetime=\"2017-09-14T14:10:50+00:00\">\n\t\t\t\t\t\t\tSep\n\t\t\t\t\t\t\t14\n\t\t\t\t\t\t\t2017\n\t\t\t\t\t\t<\/time>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<h3>\n\t\t\t\t\t<a href=\"https:\/\/www.industrialfx.com\/top-5-reasons-industrial-website-include-unique-content\/\" title=\"Top 5 Reasons Your Industrial Website Should Include Unique Content\" tabindex=\"0\">Top 5 Reasons Your Industrial Website Should Include Unique Content<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\tSep 14 2017\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\tYour industrial company stands out from your competitors in the products and services you provide, the way you do business, and your company culture. But do you also stand out in terms of your content? The content on your website is incredibly important and should be exclusive to your industrial company. This means the content on your website is helpful and unique, and the best possible resource a customer could find on the topic. It&#8230;.\n\t\t<a href=\"https:\/\/www.industrialfx.com\/top-5-reasons-industrial-website-include-unique-content\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tRead More\n\t\t\t\t\t<\/a>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/09\/contact-us-2355449_1280.jpg\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t<time datetime=\"2017-09-14T13:52:11+00:00\">\n\t\t\t\t\t\t\tSep\n\t\t\t\t\t\t\t14\n\t\t\t\t\t\t\t2017\n\t\t\t\t\t\t<\/time>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<h3>\n\t\t\t\t\t<a href=\"https:\/\/www.industrialfx.com\/5-contact-form-flaws-cro-testing-can-fix\/\" title=\"5 Contact Form Flaws and How CRO Testing Can Fix Them\" tabindex=\"0\">5 Contact Form Flaws and How CRO Testing Can Fix Them<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\tSep 14 2017\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\tAs much as a catchy phrase with an exclamation point at the end looks like it grabs attention on your contact forms, there\u2019s always more to the equation. \u201cContact us!\u201d seems like it would be the best way to get a customer to contact you, but is it? While contact form leads are incredibly important to industrial companies, many forms fall flat and are not optimized for the best results. By avoiding the most common&#8230;.\n\t\t<a href=\"https:\/\/www.industrialfx.com\/5-contact-form-flaws-cro-testing-can-fix\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tRead More\n\t\t\t\t\t<\/a>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/09\/envelope-1829488_1920-e1505396565409.jpg\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t<time datetime=\"2017-09-14T13:45:03+00:00\">\n\t\t\t\t\t\t\tSep\n\t\t\t\t\t\t\t14\n\t\t\t\t\t\t\t2017\n\t\t\t\t\t\t<\/time>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<h3>\n\t\t\t\t\t<a href=\"https:\/\/www.industrialfx.com\/lead-nurturing-industrial-companies\/\" title=\"Lead Nurturing for Industrial Companies\" tabindex=\"0\">Lead Nurturing for Industrial Companies<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\tSep 14 2017\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\tIn an industry where generating new leads is a primary focus, it can be easy to get caught up in the excitement of a new lead coming through. Whether the lead is a contact form submission, a phone call, or a newsletter signup, new leads mean more business. So, why is it that so many industrial companies drop the ball and don\u2019t convert these leads into customers? The answer lies in lead nurturing. Your job&#8230;.\n\t\t<a href=\"https:\/\/www.industrialfx.com\/lead-nurturing-industrial-companies\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tRead More\n\t\t\t\t\t<\/a>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/05\/00-inbound-marketing-manufacturing-header.png\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t<time datetime=\"2017-05-08T17:39:52+00:00\">\n\t\t\t\t\t\t\tMay\n\t\t\t\t\t\t\t8\n\t\t\t\t\t\t\t2017\n\t\t\t\t\t\t<\/time>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<h3>\n\t\t\t\t\t<a href=\"https:\/\/www.industrialfx.com\/23-seo-stats-every-us-manufacturer-know\/\" title=\"23 SEO Stats Every US Manufacturer Should Know\" tabindex=\"0\">23 SEO Stats Every US Manufacturer Should Know<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\tMay 8 2017\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\tThese days, there\u2019s a lot of concern about manufacturing in the United States. As a powerhouse of the nationwide economy, manufacturing plays a huge role in American employment as well. But, as the US shifts to tech-focused companies, manufacturing is in danger \u2014 especially as lower costs attract clients from overseas. So what can a US manufacturer do to stay competitive? The answer lies in inbound marketing. Inbound marketing is the practice of attracting potential&#8230;.\n\t\t<a href=\"https:\/\/www.industrialfx.com\/23-seo-stats-every-us-manufacturer-know\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tRead More\n\t\t\t\t\t<\/a>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/02\/hxoghagctda-aron-van-de-pol.jpg\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t<time datetime=\"2017-05-05T20:16:07+00:00\">\n\t\t\t\t\t\t\tMay\n\t\t\t\t\t\t\t5\n\t\t\t\t\t\t\t2017\n\t\t\t\t\t\t<\/time>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<h3>\n\t\t\t\t\t<a href=\"https:\/\/www.industrialfx.com\/seo-metrics-matter\/\" title=\"SEO Metrics That Matter\" tabindex=\"0\">SEO Metrics That Matter<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\tMay 5 2017\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\tEvery business is aware that SEO is an essential part of modern business. Short for search engine optimization, SEO practices help move the needle upward in terms of search engine rankings. One of the keys to keeping track of your SEO is to measure certain metrics on a regular basis. These metrics can be of amazing assistance in helping you stay the course and maximize your marketing budget and returns. What\u2019s the snag? Essentially, that&#8230;.\n\t\t<a href=\"https:\/\/www.industrialfx.com\/seo-metrics-matter\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tRead More\n\t\t\t\t\t<\/a>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/02\/thumbnail.jpg\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t<time datetime=\"2017-04-05T19:50:14+00:00\">\n\t\t\t\t\t\t\tApr\n\t\t\t\t\t\t\t5\n\t\t\t\t\t\t\t2017\n\t\t\t\t\t\t<\/time>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<h3>\n\t\t\t\t\t<a href=\"https:\/\/www.industrialfx.com\/technical-seo-matter\/\" title=\"What Is Technical SEO, and Why Does It Matter?\" tabindex=\"0\">What Is Technical SEO, and Why Does It Matter?<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\tApr 5 2017\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\tMost people have heard of search engine optimization, or SEO. It\u2019s a commonly used phrase, even among people who might not deal with it every day. SEO is often used as an umbrella term to describe keyword-optimized content, but what about SEO that is unseen, existing in the backend realm of a website? That\u2019s technical SEO. &nbsp; The Role of Technical SEO Like the drywall, concrete and two-by-fours of a building, technical SEO isn\u2019t glamorous&#8230;..\n\t\t<a href=\"https:\/\/www.industrialfx.com\/technical-seo-matter\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tRead More\n\t\t\t\t\t<\/a>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2017\/02\/8gg2ne_utcm-ng.jpg\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t<time datetime=\"2017-02-02T19:59:34+00:00\">\n\t\t\t\t\t\t\tFeb\n\t\t\t\t\t\t\t2\n\t\t\t\t\t\t\t2017\n\t\t\t\t\t\t<\/time>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<h3>\n\t\t\t\t\t<a href=\"https:\/\/www.industrialfx.com\/common-misconceptions-seo\/\" title=\"Common Misconceptions About SEO\" tabindex=\"0\">Common Misconceptions About SEO<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\tFeb 2 2017\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\tSearch engine optimization, or SEO, can seem like a mythical beast in some ways. It\u2019s been highly talked about, and highly misunderstood as well. In fact, there are several general misconceptions about optimization strategies and techniques, including the nine we\u2019ve listed here. &nbsp; #1: It\u2019s a one-time fix. SEO is a process \u2014 not a quick solution or Band-Aid. If you\u2019re having problems wooing visitors to your website, adding a few keywords to your strongest&#8230;.\n\t\t<a href=\"https:\/\/www.industrialfx.com\/common-misconceptions-seo\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tRead More\n\t\t\t\t\t<\/a>\n\t\t\t\t<img src=\"https:\/\/www.industrialfx.com\/wp-content\/uploads\/2016\/07\/tgwweataxcm-leo-fosdal.jpg\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t<time datetime=\"2017-01-03T19:42:37+00:00\">\n\t\t\t\t\t\t\tJan\n\t\t\t\t\t\t\t3\n\t\t\t\t\t\t\t2017\n\t\t\t\t\t\t<\/time>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<h3>\n\t\t\t\t\t<a href=\"https:\/\/www.industrialfx.com\/4-tips-effective-local-seo\/\" title=\"4 Tips for Effective Local SEO\" tabindex=\"0\">4 Tips for Effective Local SEO<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\tJan 3 2017\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\tSearch engine optimization, or SEO, happens on numerous levels, including local. While many aspects of local SEO are similar to other types of SEO, there are some notable differences. Being aware of these differences and doing what you can to enhance your SEO on the local level, will generate more inbound lead generation, improve search engine rank and generally increase your visibility. Before you dive deep into local SEO methodologies, however, it\u2019s important for your&#8230;.\n\t\t<a href=\"https:\/\/www.industrialfx.com\/4-tips-effective-local-seo\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tRead More\n\t\t\t\t\t<\/a>\n\t\t<a href=\"https:\/\/www.facebook.com\/manufacturingfx\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t\t\t\t<\/a>\n\t\t<a href=\"https:\/\/twitter.com\/industrialfx\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t\t\t\t<\/a>\n\t\t<a href=\"https:\/\/www.instagram.com\/manufacturingfx\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t\t\t\t<\/a>\n\t<article>\n<h5><a href=\"https:\/\/www.industrialfx.com\/our-clients-and-results\/portfolio\/\">Portfolio<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/learn\/blog\/\">Blog<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/who-we-are\/\">About&nbsp;<\/a><\/h5>\n<h5><a href=\"https:\/\/www.industrialfx.com\/contact\/\">Contact<\/a><\/h5>\n<h5><\/h5>\n<\/article>\n\t<ul>\n\t\t<li>\t \t\t\t\t\n\t\t <h4>REVENUE INSIDER WEEKLY<\/h4><p>Join 62,179 subscribers generating more web revenue.<\/p><\/li>\t<\/ul>\n\t<article>\n<h4>CONTACT US<\/h4>\n1703 N. Front St. Harrisburg, PA 17102<br>\nPhone:<strong>&nbsp;<\/strong>888-601-5359<br>\nEmail: quotes@webpagefx.com<br>\n\n<h5><strong>Call Toll Free: <a href=\"tel:888.601.5359\">888-601-5359<\/a><\/strong><\/h5>\n<\/article>\n<p>\u00a9 Copyright 2002-2017&nbsp;<a href=\"http:\/\/www.webpagefx.com\/\">WebpageFX<\/a>&nbsp; \u0399 &nbsp;Privacy Policy &amp; Terms of Use &nbsp;\u0399 &nbsp;<a href=\"http:\/\/www.webpagefx.com\/sitemap.htm\">Sitemap<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BLOG Aug 15 2018 What Should Be On A Homepage Aug 15 2018 The homepage of a website is arguably the most important page of all. It is often the first page of the site that a visitor comes in contact with, and it is also the page that search engines pay the most attention&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":306,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IndustrialFX Blog | Industrial Digital Marketing Blog<\/title>\n<meta name=\"description\" content=\"Stay up to date with the latest news in industrial marketing including SEO, content marketing, social media marketing, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.industrialfx.com\/learn\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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