Content Marketing for

Industrial Companies

Content marketing is more important than ever. It allows companies to become authorities in their field, while informing their customer base and helping them make better purchasing decisions.

For companies who sell complex products and services, like those within the industrial sector, this extremely useful for both attracting site traffic and informing potential customers.

Content marketing refers to online content ranging from blog posts and graphics posts to videos and podcasts – all of which can be used to successfully market your industrial company.

We’ll talk about why industrial companies need content marketing and the ways you can use it to market your company.

Why do industrial companies need content marketing?

Without the quality content, your industrial company won’t be able to attract your target audience, emerge as an industry leader, or drive conversions online.

Content is at the core of nearly every digital marketing strategy, and without it, your Internet marketing campaign is unlikely to produce the results you want.

How can my industrial company use content marketing?

There are many ways that industrial companies can use content marketing to attract potential customers and increase conversions.

On this page, we’ll cover a few of the most beneficial.


Blogs are one of the best forms of content that you can create to market your industrial company.

A blog makes it simple to create a steady flow of content on your website, giving search engines more pages to index and crawl. The more information indexed in search engines, the more opportunities for your website to show up in search engine results pages.

Blog posts are also easy to share on social media and include in email newsletter. Every time your share a link to your latest blog post, it can bring potential customers to your website.


Infographics are a great way to share information with site visitors in a visual way.

Most people are visual learners, which means they learn better from images and visual examples than they do from text. When you create an infographic to present content, you’re allowing users to interact with your content in a way that they enjoy.

Infographics are best used to show graphs, numbers, or statistics, since they are typically a small space used to fit a wealth of information.

Industrial companies can use this format to outline the equipment and processes they use, the most common products they create, or which industries use them most.

Infographics are also beneficial because like blog posts, they are easy to share on other platforms like social media and email.


One of the most beneficial forms of content for industrial companies is videos.

Since the industrial field is typically hands-on, videos allow you to show users processes, tutorials, or how your products are made.

Plus, 90% of users say that when they see a video about a product, it helps them to decide whether or not to buy.

With videos, you can also introduce your staff, provide testimonials from other satisfied customers, or give a tour of your facility.

Do you need help with your content marketing strategy?

WebpageFX has years of experience with industrial companies, and we understand that every lead is important.

We’ll help your industrial company create content that is relevant to your business, easily shareable, and helps you to emerge as a leader in your field.

Contact us today for a free quote!


Our digital strategists have put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free quote and experience why WebpageFX is rated as the world's best SEO agency.


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