PORTFOLIO

WHEELER CAT

A Personalized Experience

Website personalization is a marketing strategy focused on creating tailored messages for specific audiences, providing each user with a personalized browsing experience on your website.

Meet Wheeler Machinery Co.

Wheeler Machinery Co., a Caterpillar dealer in Salt Lake City, Utah has been in the business of providing exceptional customer service since 1951. When they came to us for a website redesign, it was immediately evident to us that they valued treating their customers with a sense of partnership.

Services Provided

  • Content

  • CRO

  • Development

  • Personalization

  • SEO

  • Website Design

agriculture-firmographic

Wheeler's Goals

Because providing superior service is one of Wheeler’s top priorities, a personalized content strategy fell in line perfectly with their goals. By providing a customized experience for various audience buckets, their visitors get a marketing message that is tailored specifically to them. This gives them a stronger connection to the site, and therefore makes them more likely to convert.

Our Process

Step 1

industries

The process started with Wheeler determining their ‘buckets,’ or different audiences, based on firmographic information. Firmographics are attributes of a group that can be used to create meaningful relationship sets. WebpageFX helps each of our clients determine the firmographics they want to customize for based on their business and goals. For Wheeler, this was the main industries they serve.

Step 2

mining-firmographic

After defining their audiences, the next step was determining what kind of content would best speak to each one, and where to place it on the site. Wheeler selected the homepage banner image for their customized content, as it creates a strong first impression when a visitor comes to the site. WebpageFX then created a unique image and headline text for each of their audiences.

Step 3

customized-content

Once all customized content was in place, we launched the PersonalizeFX tool on Wheeler’s website and visitors began seeing content that was tailored to their needs.

The Results

Because providing superior service is one of Wheeler’s top priorities, a personalized content strategy fell in line perfectly with their goals. By providing a customized experience for various audience buckets, their visitors get a marketing message that is tailored specifically to them. This gives them a stronger connection to the site, and therefore makes them more likely to convert.

results

BEFORE

before

AFTER

after

READY FOR REAL GROWTH?

Call 844.325.5802

Our specialists will work with your industrial company to create an Internet marketing campaign that’s tailored to your existing goals. We’ll keep the focus on strategies that drive revenue and help your company grow.

Learn what WebpageFX can do for your industrial company and request a free quote!

GET YOUR FREE QUOTE TODAY

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