Social media platforms are home to millions of users, making them a valuable place to advertise any company. Social media gives you the opportunity to share valuable information with your current and potential customers, and build brand awareness with people who may not have heard of you otherwise. There are many social media platforms to choose from, but some will work better than others for your industrial company. LinkedIn, YouTube, Facebook, and Twitter are all great social media platforms for industrial companies looking to expand their digital marketing campaigns and reach their target audience where they’re already spending time online.
Why is social media for industrial companies important?
Social media platforms are some of the most visited sites today – and the proof is in the numbers. LinkedIn has an estimated 467 million users, YouTube has 1.3 billion users, Facebook has 1.86 billion, and Twitter has 320 million. With these kinds of numbers, it’s almost guaranteed that your audience is there – and that you can reach them by building an active presence. Plus, as the name implies, social media is a place for users to share content with others.
So even if you start with a relatively small number of followers, as those users share your information with their friends, your reach can grow exponentially.
What are the best social media networks for industrial companies?
There are a few social media platforms that are more beneficial than others for industrial companies. Each social media platform is designed differently, and the following four each bring unique advantages to anyone looking to market online.
1. LinkedIn
One of the biggest benefits of using LinkedIn to market your industrial company is that it’s specifically designed to help professionals make connections. When you create a business profile on LinkedIn, you have the opportunity to not only increase brand awareness, but also start conversations with businesses who could potentially make valuable partners. You can also use LinkedIn groups to become part of larger conversations within your industry, and publish original blog posts to establish your brand as an authority and a thought leader.
2. YouTube
YouTube should be a go-to social media platform for any company that offers products and services that are often too complex to describe with text alone. There are so many opportunities for industrial content on YouTube, and you can use it to upload videos that help your target audience see exactly what you have to offer. Plus, videos are extremely shareable – meaning you can use them on other social media platforms as well. On your industrial company’s YouTube channel, you can post customer testimonials, a walkthrough of your facility, or videos showing how your products are made. Keep in mind that to start a successful YouTube channel for your company, you don’t have to have expensive video equipment – an iPhone or point and shoot camera will do the job!
3. Facebook
As the largest social media platform in the world, Facebook should be a part of any company’s social media marketing strategy. Facebook is a great place to post everything from written updates to photos and videos from your YouTube channel. You can also share links to your website’s blog and other helpful online content.
4. Twitter
Though Twitter only accepts 280-character posts, you can use it to drive traffic to your website and other content your audience may enjoy. When you share content that will benefit your followers, they will view you as a knowledgeable resource for their industrial needs. As a result, it’s a great place to share links to your industrial company’s blog, testimonials, or your YouTube channel. You can also create short posts to let followers know about an upcoming product release, or a contest that you’ll be holding. You can also use Twitter to gain insight into other industrial companies’ social strategies by following them, and encouraging them to follow you as well.
Do you need help with your social media strategy?
WebFX has an experienced team of social media marketers that can help you reach and engage with your target audience on social media platforms like LinkedIn, YouTube, Facebook, and Twitter. If you’re interested in learning how WebFX can help with your social media efforts, contact us today for a free quote!