SEO for Industrial Companies
Building effective B2B partnerships is a challenging goal for many companies, and this certainly holds true for those in the industrial sector. And while there are many marketing strategies that can help you broadcast your message, it’s still difficult to make sure that you’re reaching the most qualified leads. This is where search engine optimization (SEO) comes into play.
What is industrial SEO?
SEO allows industrial companies to attract and educate buyers, contractors, investors, vendors, consumers, distributors, and dealers. It also improves the sales cycle, helping you identify and narrow gaps to build revenue faster. As with all types of Internet marketing, SEO has several components, and requires an ongoing strategy.
Why does SEO for industrial companies matter?
If you want your industrial company’s website to get the most online traffic possible, SEO is essential.
When your page ranks well for high value keywords, you’ll be able to attract more qualified leads. An effective SEO strategy helps your industrial company’s website rank higher in search engine results pages when users search keywords related to your products and services. The higher your site ranks, the more likely users will be to click on it and learn more about what you have to offer.
The position of your page in search results is extremely important. In fact, only 8.5% of searchers look beyond the first page. That means that 91.5% of the people searching for phrases like “industrial company in [your city]” won’t find your business unless it isn’t one of the top 10 results. And even if you have a well-designed site with informative content, it won’t help your business if no one can find it. Your ranking in these results pages is based on how well you optimize your site, as well as how many links you have from other authoritative websites.
What are the types of industrial SEO?
Industrial SEO has both on-page and off-page components applicable for every site:
On-Page SEO
This is the type of SEO that most people are familiar with. It involves identifying valuable keywords for your business, then incorporating them throughout your text, page titles, headings, meta descriptions, and more. This helps search engines like Google understand what your pages are about and serve them as results for relevant searches.
Off-Page SEO
As the name suggests, off-page SEO doesn’t take place on your website’s pages. Instead, it involves earning links from other sites. When another website links to yours, Google sees this as a sign of authority. After all, if a site owner is willing to refer their visitors to you, you must be a valuable source of information. The more links you have from quality sources, the higher you’ll be able to rank in search engine results.
How do your industrial SEO services work?
At WebFX, there are a few things we do before optimizing any of our clients’ sites. When you partner with us, you can expect a strategy that’s fully tailored to your industrial company and your unique goals. Though we’ve worked with many industrial companies in the past, none are exactly like yours. We want to take the time to get to know your company, what sets you apart, and what you hope to accomplish with Internet marketing.
We understand that every industrial company is different – not only in the way they operate and what they sell, but in their target audience and the message they want to convey. That’s why we offer SEO strategies that are tailor-made to suit individual business’s needs. We’ll work with you to create a plan that fits your budget and offers what you’re looking for in an SEO campaign.
Want to attract more customers to your industrial company’s website?
WebFX has years of experience working with industrial companies, and we’ll create a custom SEO strategy to help you attract qualified traffic, then convert that traffic into customers. Contact us today for a free quote!