PPC for Distributors

Generating new leads is an important task for any distribution company, but often a challenging one. It can be tough to have enough leads in any business, and with fierce competition, distributors need to make the most of their marketing budgets and focus on the channels that are most effective in reaching their target audience. One of the best ways to accomplish this is with PPC, or pay-per-click advertising.

What is PPC for distributors?

PPC is an online advertising model that allows advertisers to reach search engine users based on the keywords and phrases they search on search engines like Google. You’ve likely seen PPC ads before at the top of search engine results, and they’re clearly marked as advertisements. As the name suggests, advertisers only pay when a user clicks one of their ads – meaning that simply displaying them to users is free.

How does PPC for distributors work?

When you create a PPC campaign, you determine ahead of time how much you’re willing to pay for each click to your site, which is referred to as your bid. Then, you determine which keywords you want your ads to appear for. When a user searches one of your targeted keywords, if your bid amount is higher than other advertisers’, your ad will display. And if the user clicks through to your site, you’ll pay your bid amount.

That being said, some keywords are more competitive than others, meaning that they require a higher bid amount to earn ad placement for. This is why it pays to do a little keyword research and find the most cost-effective keywords you can to maximize your budget.

What are the benefits of PPC for distributors?

Every business is different, and as a result, requires a unique PPC strategy – but with the right one for your business, there are a few clear benefits you should expect to gain.

Increased visibility

When you start a PPC ad campaign, you can expect increased visibility for your business online. When your company’s page ranks both in organic results and has an ad on the first page of search results, your visibility to customers is doubled.

Qualified leads

Almost immediately after launching your campaign, you’ll experience an increase in qualified leads to your website. That’s because PPC ads are targeted – so when customers see your ad, it’s likely an ad for something they’re already interested in.

Ongoing improvement

The analytics that come with PPC platforms allow you to track and improve your campaign to ensure that you’re getting the best results. You can use insights on clickthrough rates and conversions for example, to continuously make improvements to your ads and landing pages to improve results overtime. In using analytics, you can also track your ROI, and make improvements to increase that metric as well.

Best practices for PPC for distributors

At WebFX, our years of experience allow us to provide your company with expert PPC services that can quickly show results.

Here are a few of the best practices we use with each of our clients’ campaigns.

In-depth keyword research

PPC ads are basically rendered useless if you fail to target the correct keywords. When you don’t target keywords properly, your ads won’t show up to customers that are looking for your products or services. That’s why keyword research is extremely important to any PPC campaign. At WebFX, we’ll take the time to learn everything about your company, including your personal goals for your PPC campaign. We’ll also do extensive initial and ongoing keyword research to see what keywords your competitors are targeting, which ones are successful, and which ones have a high potential for return. In our ongoing keyword research, we ensure that your distributing company is always targeting keywords that bring the most traffic to your website.

Constant testing

We understand that in order to create the best version of an ad, you have to continuously test its success. We’ll constantly test the headlines, text, and calls-to-action on your ad to see which variations perform the best. This allows us to find the very best version of your PPC ad that will drive the most traffic to your website. We’ll also analyze which ads generate the highest quality leads for your business so that your leads turn into paying customers.

Competitor research

With any PPC campaign, you’re directly competing against other advertisers for ad space in search results. When you partner with us, your Internet marketer will research those competitors and see which keywords they’re using, the ad copy they’re writing, and how your company can best compete. This step is crucial in allowing us to ensure that your ads are a step ahead of your competitors.

ROI-driven strategy

The ultimate goal of a PPC campaign isn’t simply attracting site traffic – it’s generating conversions and revenue. After all, it doesn’t matter if you get 1,000 clicks if only one of those visitors convert, because you’ll end up spending far more than you make. That’s why at WebFX, we focus on the metrics that matter. The goal of our ad campaigns is to increase your revenue while ensuring that you make more than what you pay for ads – and we can do just that with our strategies mentioned above.

PPC campaign management

If you’re looking to increase your visibility online, increase your company’s qualified leads, and to continuously improve metrics like click-through rates and conversions, WebFX can help. We have a whole team of PPC experts that can help take your company’s online presence to the next level with a unique PPC campaign. Contact us online today!