What Should Be On A Homepage
The homepage of a website is arguably the most important page of all. It is often the first page of the site that a visitor comes in contact with, and it is also the page that search engines pay the…
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What Makes a Good Ecommerce Website
Ecommerce websites come in all shapes and sizes and sell almost anything imaginable. Most ecommerce websites have the same basic set up. There is usually a menu of categories or someway to search products, the product pages themselves, and a…
What is Google Search Console?
Previously known as Google Webmaster Tools, Search Console is a free service created by Google to help you understand how Google indexes, crawls and analyzes websites. The name change reflects the new landscape of search engine optimization — now marketers,…
What Does SWOT Stand For In Marketing
What is a SWOT analysis in marketing? SWOT is an acronym that stands for strengths, weaknesses, opportunities and threats and is frequently used by business owners. The term can be applied to marketing as well. Strengths and weaknesses are viewed…
How to Use a Facebook Business Page
So you’ve decided to start using Facebook for your business, that’s great! As of May 2013, over 16 million local business pages have been created on Facebook; now it’s your turn. By creating your Facebook Business Page, you’re joining a…
AdWords vs. AdWords Express: Which Is Better?
One of the best methods to market your business online is pay-per-click (PPC) advertising. PPC ads are advertisements that appear at the top of the search results, above the organic listings. These ads are created through Google’s program: AdWords. As…
5 Tips for How to Rank Higher on Google Searches
If your website has not been getting the traffic you desire, you may need to use Search Engine Optimization (SEO) tactics to help improve your site’s visibility. Users typically click on search results that appear on the first page. If…
SEO Guide for Manufacturing Companies: 7 Steps for Driving Leads and Revenue
The manufacturing sector demands efficiency, ingenuity, and cost-effectiveness — three traits you’ll find in digital marketing, specifically, search engine optimization (SEO). Compared to traditional marketing, SEO lets you reach the audience you want, and it improves your return on investment…
How to Launch a Product
When we think of a product launch, most people will envision a visionary like Steve Jobs presenting a breakthrough idea to throngs of press and brand fanatics. As idealistic as that image is, most companies don’t have product launches that…
How to Create a LinkedIn Business Page
Your business has found some initial success in social media and you are planning on growing, or you are branching out into social media for the first time and want to do it right. You can be anywhere on the…