If you’re new to search engine optimization (SEO), learning about duplicate content is essential. When you understand what duplicate content is, as well as how search engines look at it, you can build a better strategy for your SEO and…

Almost 90 percent of business-to-business (B2B) marketers use content marketing. In your industry, it’s a useful strategy for developing brand awareness, attracting high-value leads, and building client loyalty. A lot of content marketing strategies, however, forget long-form content. What is…

Remarketing is a powerful tool for companies in the industrial sector. With remarketing, your business can retarget users that visited your site with hyper-targeted campaigns that motivate them to return to your website and act on your call-to-action (CTA), like…

A content marketing plan can double your website’s conversion rates, which means more phone calls, quote requests, and leads for your business. If you want to maximize the results of your content marketing strategy, as well as make managing your…

You may be wondering why you should use LinkedIn ads. Will you really see benefits from using a social media platform for advertising? Why advertise on LinkedIn? LinkedIn features more than 500 million users. That audience includes more than 60…

Whether your business advertises on Google or Bing, you can take advantage of ad extensions. With ad extensions, which include additional information about your company, your business can improve your click-through rate (CTR), conversion rates, and campaign successes. Learn more…

Email offers not only an impressive return on investment ($44 for every $1 invested) but also tremendous performance when it comes to lead generation, producing 50 percent more sales than other lead generation methods. This is why email marketing is…

With almost 2 billion monthly users, YouTube offers access to a massive audience. More than 75 percent of that audience uses YouTube when making a purchase decision, which is why companies (including business-to-business operations) need to take advantage of YouTube.…

When it comes to digital marketing, Google Analytics is critical. It’s a powerful platform that provides unmatched insight into your site’s performance, audience, and results. With all the features available in Google Analytics, however, many businesses don’t take full advantage…

A pay-per-click (PPC) advertising campaign provides your company with instant access to people interested in your products or services. It’s not enough to create snappy ad copy or target high-value keywords, though. Your business also needs a fast, user-friendly landing…