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If you are just starting on your search engine optimization (SEO) journey, you may have heard about link building. Link building is a crucial part of SEO and plays a significant role in how your site ranks on the search engine results page.  Use this guide to learn more about what link building is, why… Read more: What Is Link Building and Why Is It Important?

Search Engine Optimization (SEO) can be challenging. Trying to figure out the best way to gain visibility for your website and rank is tough competition. But thankfully, you don’t have to navigate it on your own.  Thanks to individuals and companies who seek to make marketers’ lives easier and more efficient, SEO tools are available… Read more: Top 10 SEO Tools You Need to Try

Have you ever come across an advertisement while scrolling through your social media or checking out a company’s website and thought ‘Wow, that’s good?’  These companies most likely spent a substantial amount of time, effort and resources to create those popular advertisements that hooked you in. It’s true, crafting a successful digital marketing campaign is… Read more: 7 Internet Marketing Campaigns To Learn From

It is crucial to optimize your marketing efforts in order to get more traffic to your website and ultimately get more conversions.  Saying you need to improve your website is easy, but how do you do that, and how do you know what changes to make? The answer to that question lies in testing, which… Read more: Getting Started with A/B Testing

When ranking well on the search engine results page seems out-of-reach for your website, you may start to calculate quick wins. You want that spot so badly that you are willing to do anything to get it.  However, resorting to these cheap, sneaky tactics will land you in hot water with Google and other search… Read more: Keyword Stuffing And Why You Should Avoid It At All Costs

Keeping the content on your website up to date is an integral part of staying relevant.  Constantly updating your website will not only appease your audience and visitors, but search engines, too. You worked hard to establish a following, so don’t lose it by having out-of-date content.  Your audience appreciates fresh content, so take the… Read more: How to Keep Your Content Up to Date – And What Happens if You Don’t

What is Google Analytics Google offers a free tool called Google Analytics in their suite products, and they offer a paid version called Analytics 360. Google Analytics can be overwhelming at first because there are many tabs to explore, and it can be hard to decide where to look at first. The tool gives you… Read more: Ways to Use Google Analytics

You can think of international SEO like geotargeting. Rather than targeting a local or regional audience, you target an international one, optimizing your website for different countries and languages.”, “image”: “”, “author”: { “@type”: “Organization”, “name”: “IndustrialFX” }, “publisher”: { “@type”: “Organization”, “name”: “IndustrialFX”, “logo”: { “@type”: “ImageObject”, “url”: “https://www.industrialfx.com/wp-content/uploads/2018/09/industrialFX-white.png” } }, “datePublished”: “2020-08-06”, “dateModified”:… Read more: The Basics of International SEO

Visitor session length can reveal a lot about your website, from its usefulness to its lead generation potential. Keep reading to learn more about visitor session length, including how to boost your visitor session length!

If you’re new to search engine optimization (SEO), learning about duplicate content is essential. When you understand what duplicate content is, as well as how search engines look at it, you can build a better strategy for your SEO and content marketing efforts. You may be asking yourself, “What is the most common fix for… Read more: What Is Duplicate Content? (And How Can You Fix It?)